Strategic Analysis Of Easy Jet

8135 words - 33 pages

REPORT ABOUT EASYJET Seite 1/53
C:\Users\rf\Documents\A R C H I V 311013\F I R M E N R E I N H A R D 301109\MBA FILES 160108\B820_Strategy\TMA\TMA01\TMA01_B820rf.doc Druck: 20.11.13, 22:42
REPORT ABOUT EASYJET Analyses about Industry, Market, Competition and chosen strategy
Reinhard Fellner Wien, am 09.06.2002

REPORT ABOUT EASYJET Seite 2/53
C:\Users\rf\Documents\A R C H I V 311013\F I R M E N R E I N H A R D 301109\MBA FILES 160108\B820_Strategy\TMA\TMA01\TMA01_B820rf.doc Druck: 20.11.13, 22:42
Executive Summary Deregulation has seriously changed the environment and structure of airline industry. Out of STEP analysis I have identified the following ain issues: Deregulation will stimulate competition, but also market growth Lower prices will cause focus on costs Focus on security measures will increase costs There is no need for added values in connection with prestige
Analysing the airline industry by Porter's "Five Forces" I have stated: Big Player and/or Alliances fight a price war, often using a second brand (Buzz, etc.) Big Players have not identified and reacted on the change in environment Few structural changes to support the need of cost effectiveness und to bring them in
line with new customer requirements
Because of the very static picture I have supported that analysis by BCG strategic model:
FRAGMENTED
STALEMATE
SPECIALIZATION
VOLUME
BCG's Strategic Enviroments Matrix
Size of Advantage
So u
rc e
o
f A dv
a n
ta ge
Many
Few Small Big
Budget Airlines
Airline Industry 2nd brand
for Budget Segment
Global airlines which come from the "Fragmented Segment" with a 2nd brand try to enter direct the "volume market" taking their costs for product differentiation with them, causing not competitive costs
Airliners like EasyJet coming from the "stalemate segment" into the "volume segment" are focused with their strategy on the real customer expectation and are therefore cost competitive.
To better understand the strategy of EasyJet within the airline industry it is necessary to investigate the attractiveness of the airline industry with the following assumptions:
Key driver Factors influencing the "Key drivers" Revenue/RPMs1 • Intensity of Competition on routes flown
• Ability to quickly adjust prices • Ability to attract business customers • Offering superior customer service
Load Factor • Competitiveness on price • Efficiancy of route planning • Building customer loyality • Matching airplane size to demand
Expenses/ASMs2 • Wage rates and benefits level • Fuel efficiancy of aircraft • Productivity of employees • Load factors • Level of administration costs
Analysing the strategy of EasyJet show a perfect strategic fit shown as follows:
1 Revenue passenger miles
2 Available seat miles

REPORT ABOUT EASYJET Seite 3/53
C:\Users\rf\Documents\A R C H I V 311013\F I R M E N R E I N H A R D 301109\MBA FILES 160108\B820_Strategy\TMA\TMA01\TMA01_B820rf.doc Druck: 20.11.13, 22:42...

Find Another Essay On Strategic Analysis of EasyJet

A Comparative Analysis of the Social Media Marketing Approaches of Ryanair and easyJet

7890 words - 32 pages 0 Heidi Mariegaard Poulsen & Alice Høst Fowler Business and Social Sciences, Aarhus University International Virksomhedskommunikation Leila Trapp 3 May 2012 99,003 characters (without spaces) A Comparative Analysis of the Social Media Marketing Approaches of Ryanair and easyJet Abstract Title: A comparative analysis of the social media marketing approaches of Ryanair and easyJet. Year: 2012 Authors: Heidi Mariegaard Poulsen, Alice H

Strategic analysis of Four Seasons Hotel

2515 words - 10 pages marketing environment. After the content of the suggestions in the third part, some notions of strategic management were put forward in the last part according the analysis before. At last, people will understand that it is important for a perfect strategic management to pay great attention to the coordination of management, finance, technology, marketing, brand and culture.1. Background of Four Seasons HotelThe Four Seasons hotel started in 1960

Strategic Analysis of the Firm, Nike INC

5893 words - 24 pages Strategic Analysis of Nike, Inc.Submitted to: Fuad May 15, 2007Submitted by: Nargiz Akbarova Gunel Rafiyeva Nadi GhulamTABLE OF CONTENTSIntroductionIndustry analysisFirm Analysis a) History and Background b) SWOT AnalysisCompetition AnalysisMarket PositionResources and CapabilitiesCurrent StrategyConclusionReferencesIntroductionNike Inc. was founded in 1962 by Bill Bowerman and Phil Knight as a partnership under the name, Blue Ribbon Sports. Our

QVC Inc Analysis of the company. Strategic business plan

2028 words - 8 pages adapt to changes in society and technology. The strategic options of the firm are largely in response and correlated to the external environmental factors at play. Growth and competitiveness will be sustained through the following steps: Global expansion of retail services, expanding the capacity for online retailing, and attracting a wider consumer base. The answer to the dilemma is not which road to take but to instead invoke the correct

Strategic Management. Internal and External Analysis of an airline organisation.

2876 words - 12 pages model, because of only two main competitors in the New Zealand airline industry.3. Two strategic issues facing Air NZ1)From the external analysis it is clear one of the issues Air NZ is facing is fuel issues, whether it be a threat from suppliers, threat to the environment or threat from the economy as oil prices increase this issue makes forecasting unpredictable and therefore affecting the company in terms of both profit and performance.2)From the

A Strategic Analysis of Virgin Mobile South Africa

3175 words - 13 pages PAGE \* MERGEFORMAT 6 A Strategic Analysis of Virgin Mobile South Africa Group: Private (Repeater) Subject: MBL 923 Assignment: Group Assignment 1 M.L. Green 70811830 100% 31. Introduction 32. Company background 43. The business landscape 43.1 Porter's 5 forces 43.1.1 Competition from substitutes 53.1.2 Threat of entry 53.1.3 Industry rivalry 63.1.4 Bargaining power of buyers 73.1.5 Bargaining power of

A Strategic Analysis of Walgreens and the Retail Drugstore Industry

10191 words - 41 pages Introduction Knowing the importance of a strategic vision, every company undertakes a complete analysis periodically. In order to create a strategic plan the parties involved must know every aspect of the industry and the company at hand. The purpose of this paper is to describe and analyze the retail drugstore industry and then focus on Walgreens, the industry leader in terms of sales. As part of the in-depth analysis of Walgreens, its

External & Internal Analysis of Amazon during 1997. Example of a Strategic Management in the New Economy.

2445 words - 10 pages "External & Internal Analysis of Amazon during 1997"Strategic Management in the New Economy24/09/02What are the opportunities and threats that Amazon.com faced in 1997?In all the proceeding cases, we analyzed the various levels of the external environment, moving through the remote, to the industry and finally to the operating environment. Through doing this we saw where Amazon's potential opportunities and threats lay. We also applied

Analysis of Walmart and strategic recommendations for the next five years. (Memo format)

3013 words - 12 pages AnalyTo: H. Lee Scott - CEO Company: Wal-MartExecutive Summary: First of all, I would like to thank you for giving me the honour to analyse you're dominant and successful organisation. In this memo, I am going to discuss the strategic factors facing Wal-Mart, the current strategies that the organisation has been following, and give a clear understanding and analysis on Wal-Mart's own resources and objectives. In addition I will examine the

Strategic Analysis of Toyota

2584 words - 10 pages Case Analysis Toyota and the Automobile Industry Toyota challenged the US car industry to develop quality compact, fuel efficient, economic vehicles at an affordable cost. They utilized the philosophies of American statistician Dr. William Edwards Deming to improve design, product quality, testing and sales. With such a strong history in quality and production efficiency will Toyota be able to recover from the current recall scandals? How

Strategic Action Update of Bharat Forge:Environments Scanning and Industry Analysis (PEST_,SWOT Analysis, Value Chain Analyis, Growth Strategy pursued.

3882 words - 16 pages Table of Contents:SL No Topics Page N01 Executive Summary 32 Introduction 43 Industry Structure 54 Environments Scanning and industry Analysis, Key success factors in the industry 65 Competition Update 76 Bharat Forge: A brief history and leap of faith 97 Mission Update: Vision 1997- 108 Growth Strategy 119 Value Chain 1210 Competitive Advantage 1311 SWOT Analysis 1412 Key Success Factors 1513 Results 1614 Future Ahead 1615 Conclusion 1716

Similar Essays

The Strategic Analysis Of Easy Jet And Easy Group The Analysis Of Organisational Assets And Growth Share Matrix Analysis For The Easy Group

3754 words - 15 pages Milton Keynes, Buckinghamshire, which means the market share of easyCinema is very low.5 Strategy implication of EasyGroupFrom previous analysis, easyGroup members have scattered into the Boston Matrix. Issue here is that is there any strategic implication hidden behind the structure of the matrix, since there is no "cross-shareholdings" between easyJet and other easyGroup companies.5.1 Core competency of EasyGroupIt was the core competency

Swot Analysis Of Easy Jet

2160 words - 9 pages Contemporary Business Management Coursework assignment 1SWOT analysis of EasyJetStrengthsThe corporate culture at easyJet is that of informality and adaptability. The company favors a flat hierarchy whereby the management work closely with those below them in the chain of command. Employees are given responsibility to make decisions themselves. This empowerment is not only eliminates wasteful layers, ensures any situation is dealt with as

Strategic Analysis Of Ryanair

3942 words - 16 pages 1 INTRODUCTION The aim of this report is to carry out a strategic analysis of Ryanair. This will involve investigating the organisation’s external environment, to identify opportunities and threats it might face, and its strategic capability, to isolate key strengths and any weaknesses that need dealing with. Finally, a SWOT analysis will be carried out to assess the extent to which Ryanair’s strategies are suitable to what is happening in

Strategic Analysis Of Bmw

1659 words - 7 pages Strategic Analysis AssignmentBMW AutomobilesSubmitted by:80061516On:28 November 2003Brief introduction to the automobile industry in 2003In 2003, International automobile markets reflected varying economic conditions.The performance of a number of European markets fell short of expectations. In Germany in particular, the on-going political debate created a mood of uncertainty for consumers, with a consequent negative impact on demand.The global