This website uses cookies to ensure you have the best experience. Learn more

Strategic Audit Of Harley Davidson Essay

1932 words - 8 pages

Value Chain
The series of activities that are enacted by a firm that add value to a product beyond the cost of the production are referred to as the value chain. Harley Davidson offers a combination of superior performance and unique attributes within its value chain that promotes their core competencies and provides them with a competitive advantage.
Harley Davidson’s approach to the manufacture of motorcycles creates value as raw materials evolve into sellable products. The 40,000 square meter plant in Kansas City, Missouri is laid out in a fashion that permits the backward integration of components within the production facility. From the fabrication of parts to the production of engines onsite, a single V-Rod is built by the 1,100 employees of this factory in less than 3 hours from start to finish.
The 2,100 square meter engine assembly area of the factory is capable of building the liquid cooled V-Twin for the V-Rod in approximately 2 hours from 370 components. Each of the 10 individual workstations takes approximately 7.5 minutes to complete its task. Building the engines onsite permits the firm to save on transportation costs of having the engines built at one location and shipped to another and decreases the carrying costs of inventory by using Just-In-Time production.

Fabrication at the factory utilizes a mix of robotics and manual labor to produce the body of the V-Rod. Robots that are designed to cut pipe are capable of completing a single operation within 3 seconds. Other fabrication robots utilize 1800 watt lasers that can perform cutting operations at the rate of 100 inches per minute. Where robotics can be used to perform high speed cutting and welding operations, skilled workers are able to provide necessary touch up work to provide the necessary quality of output to meet product specifications.

By having painting operations performed internally, the firm is able to control quality by maintaining restrictions on workers in this department. Workers within the paint area are prohibited from performing their job functions with the usage of specific foods, colognes, or fabric softeners due to imperfections that result within the completed finishes. Completed assembly of a standard production V-Rod is completed in less than 3 hours using 450 components, with onsite testing and quality assurance departments to test for visual and performance imperfections. An onsite repair crew allows the firm to save on outsourcing the costs to another organization while minimizing production downtimes within the plant.
Workers within the Harley Davidson factories are cross trained to be responsible for multiple areas of production. The Kansas City plant is capable of producing 50,000 V-Rods per day as a result of tight operating procedures, worker flexibility, and vertical integration. Triumph Motorcycle, one of Harley Davidson’s direct competitors is capable of producing 50,000 motorcycles per day which is...

Find Another Essay On Strategic Audit of Harley Davidson

Case Study Analysis of Harley Davidson Inc

2427 words - 10 pages hard look at strategic partner ship with Jet Blue. Their operations methodologies and organization styles are very complimentary. Jet Blue and Southwest's aircraft base can also compliment each other. Jet Blue can continue to penetrate more mid tier markets and Southwest can continue with the larger. It is in my opinion that a merger of these to would in the words of Southwest Airlines "DING! Your Free to Move about THE WHOLE COUNTRY

Harley Davidson Inc Essay

6910 words - 28 pages Management 322Company OverviewIn 1903 William Harley and Arthur Davidson made the first Harley-Davidson motorcycle available to the public. It was built in a small wooden shed with the words "Harley-Davidson Motor Company" written on the door. The next year, in 1904, C.H. Lang opened the first Harley-Davidson dealership in Chicago, selling one of the first 3 Harley¢s ever made. In 1906 the company opened a new factory, in Milwaukee

MGT499-Module 4 Case- Harley-Davidson-Strength & Weaknesses

1403 words - 6 pages stating the thesis, position, or central theme of your paper, a main body focusing on the key assignment specifications, and a conclusion concisely stating the main points of your analysis and the conclusions you reached.IntroductionHarley-Davidson, Inc. is a U.S. based motorcycle manufacturer which was founded in 1903 and still remain one of the best American companies. Over the years, Harley-Davidson has adopted different strategies to promote

Harley Davidson case analysis -- with IFE, EFE, CPM, and TOWS matrix

1587 words - 6 pages INTRODUCTIONCompany Mission Statement:"We fulfill dreams through the experience of motorcycling, by providing to motorcyclists and to the general public an expanding line of motorcycled and branded products and services selected market segments"Company Vision Statement:"Harley-Davidson is n action-oriented, international company, a leader in its commitment to continuously improve our mutually beneficial relationships with stakeholders (customers

Harley-Davidson Circle Organization

1299 words - 5 pages Harley-Davidson in a financial position to evaluate how the organization was structured and implement change. A “strategic partnering” (Singer & Duvall, 2000) effort between management and unions formed the foundation of the” circle organization,” (Teerlink & Ozley, 2000, p. 137 with the express purpose of a customer centric organization able to react quickly to the demands of the consumer and marketplace (p. 88). Harley-Davidson’s new

Harley Davidson

2140 words - 9 pages , but it is the responsibility of manufacturing to produce high quality and reliable motorcycles.MarketingThe strategic ground that Harley-Davidson re-captured was the super heavy weight market and then they successfully defended it. This was accomplished by a series of marketing strategies, all focused on the two principles of their product market and their "close to the customer" philosophy. The Harley-Davidson's vision is as follows: "Harley

MGT499-Module 5 Case

1733 words - 7 pages STRATEGIC MANAGEMENT: STRATEGIC CHOICES AND IMPLEMENTATIONTrident UniversityMrs. Carmen M. Pérez-De La MattaModule 5 - CaseMGT499 - Strategic ManagementProfessor: Dr. Alan PreizerOctober 1, 2014Case AssignmentStrategic Choices at Harley-Davidson Motor CompanyTo complete Module 5 Case Assignment, read the information in the background material, look for more information and review some of your previous readings for this class, and then

Harley Davidson International Management

5869 words - 23 pages the general public an expanding line of motorcycles and branded products and services in selected market segments” Harley Davidson Inc. So, through these first elements of explanation of Harley’s success, we can clearly see what Harley-Davidson’s strategic objectives are. Indeed, in order to be successful, organizations must determine clear financial and strategic objectives. Thompson-Strickland, in his book (“Strategic Management”, eleventh

Harley Davidson

2961 words - 12 pages Harley-Davidson Case Study Introduction of the Company In 1903 William Harley and Arthur Davidson produced the first Harley-Davidson motorcycle for sale to the public. The first year’s production was only three motorcycles with one dealer. In 1909, Harley-Davidson introduced the first? V-twin engine, which is still the company standard today. Harley-Davidson rapidly grew to the largest motorcycle manufacturer in the world by early 1920s, with

Market Research Implementation Plan: Problem Identification and Project Outline

1468 words - 6 pages Market Research Implementation Plan: Problem Identification and Project Outline From humble beginnings in 1901 to current day, Harley-Davidson strives to build and provide not only a mode of transportation but also a lifestyle. According to Harley-Davidson (2001-2011), the company mission reads “We ride with our customers and apply this deep connection in every market we serve to create superior value for all of our stakeholders” (Company

Harley Davidson Case Analysis

2088 words - 8 pages convince many associated within Harley Davidson that drastic moves are necessary for the long term success of the company. However, I find these changes necessary in order to achieve the growth goal. Implementation of these strategic solutions needs to be done quickly and in the proper order to maximize the incurred benefits. First, I would develop a joint venture, or partnership with one of the American automakers. Through this relationship

Similar Essays

Marketing Of Harley Davidson Essay

2435 words - 10 pages Strategic Marketing, MKT 501Module #1 - Case Assignment"Harley Davidson Strategies and Tactics"In 1903, the same year Henry Ford incorporated the Ford Motor Company and the Wright brothers flew, William Harley and his friends Arthur and Walter Davidson launched the Harley-Davidson Motor Company in Milwaukee, WI. The quintessential bad boy machine, their motorcycle has become an icon of American culture. More than a machine, Harley-Davidson has

Industry And Company Analysis Of Harley Davidson Inc

2044 words - 8 pages Industry and Company Analysis of Harley Davidson Inc William Harley and Arthur Davidson started Harley Davidson Inc. in 1903 when they were intrigued by the newly invented concept of motorcycles. The pair was so moved by the concept they decided to begin manufacturing their own motorcycle which will would be unique by many measures (Oosterwal, 2010). Since the company’s onset; innovativeness has been at core of the firm’s business

Strategic Audit Of Wal Mart Essay

2685 words - 11 pages Strategic Audit of Wal-MartOverview and General Performance -The Wal-Mart Corporation is divided into three segments, those being Wal-Mart Stores, Sam's Club, and the International Division. The Wal-Mart Store segment is by far the largest sector of the organization actually accounting for 68% of sales (based on figures compiled on Jan 31, 2004 regarding sales figures from 2003). This area of business consists of all of the domestic business

The Purpose Of This Project Is To Construct A Model To Attempt To Forecast The Interim Earnings Of Harley Davidson

2386 words - 10 pages 1. SYNOPSISThe purpose of this project is to construct a model to attempt to forecast the interim earnings of Harley Davidson. Harley Davidson, Inc. manufactures premium motorcycles, recreational vehicles, specialized commercial vehicles and parts and accessories. The Company's Motorcycle Division manufactures and markets heavyweight touring and custom motorcycles and a broad range of related products including riding apparel, motorcycle