This website uses cookies to ensure you have the best experience. Learn more

Strategic Change: The Case Study Of Daimler Chrysler

6544 words - 26 pages

School of Management (PG)Assessment Cover Sheet
PIN or Student ID


Date Due

18th December 2006

Student Name

Miss. Winna Boonkham

No of Words


Programme and Centre

In marketing

Word Limit

Table of contents & list of references will
not be included in the word count.
The use of appendices is not permitted in
assignments and students should be
aware that work submitted as an
appendix in an exam project will not
count towards the final mark of the exam project.


MSc Corporate Strategy Examination project


The key concept for this examination project is Strategic Change . Students are required to undertake 3 tasks:
Discuss the nature of strategic change and explain how it is different to other forms of organisational change
Choose an example of a company that has gone through a strategic change in the past 10 years and explain the main external and internal drivers of that strategic change
Evaluate the extent to which the strategic change has delivered a sustainable competitive advantage for your chosen example.

Learning Outcomes: On successful completion of this assessment, the student should be able to demonstrate:

Outcome type



Intellectual & cognitive skills

Think both theoretically and strategically about business.


Intellectual & cognitive skills

Critical evaluation of business facts and business research data.


Intellectual & cognitive skills

Ability to distinguish between assumptions and evidence in research publications and business reports.


Professional & practical skills

Ability to analyse a company's business environment and identify opportunities and threats at industry level.


Professional & practical skills

Ability to analyse a company's internal capabilities and resources.


Knowledge & understanding

Knowledge and understanding of the impact of contextual forces on organisations and business operations, including legal systems; ethical, economic, environmental, social & technological change issues; corporate governance and international developments.


Knowledge & understanding

Appreciation of the development of appropriate business policies and strategies within a changing context to meet stakeholder interests.

Basis of Assessment
Markers are required to put comments in all the sections

Weighting %

Presentation and Style (B1)
Marker's comment/s
Well structured and written


Evidence of Reading/Application of Theory (B2)
Marker's comment/s
You have demonstrated reading beyond the main texts and have used your material well.


Discussion of the topic (B3)
Marker's comment/s
Critically evaluative discussion with necessary description


Use of Applied Examples in Context (B4)
Marker's comment/s
Useful examples linking theory to practice


Summary or Conclusion (B5)
Marker's comment/s


Markers: Please note marks must be put on...

Find Another Essay On Strategic Change: The case study of Daimler Chrysler

Merger of Daimler-Benz and Chrysler Corp. How a merger of two companies affect and is affected by the global market

1297 words - 5 pages Legendary German car producer Mercedes-Benz a member of Daimler-Benz married with its US American colleague Chrysler Corp. These two "boys" want to become together the most profitable carmaker worldwide. After some "illnesses" of the American brother the company Daimler-Chrysler is on the way to make it. But on the way to become the leader they must influence others. They must also influence the global market and will be influenced by the global

Strategic Management Case Study for Iggy’s Bread of the World

619 words - 2 pages competition posed by traditional bakeries. Igor’s unhesitant refusal to use non-organic ingredients in his recipes; despite the significant savings this would bring to the bakery’s bottom line, is a strategic management risk of the highest order, because every enterprise must remain financially viable if its Mission Statement is to be effectively pursued. While regular bakery’s remained pleasant to utilize inexpensive processed ingredients, offering

The merger of Diamler - Chrysler

608 words - 2 pages As with everything there are good things that come out of everything and bad things and it all depends on who and what you want to compare the two with. Immediately when Daimler took Chrysler it announced a package to reduce the work force by 20% so if you asked the people that work there they would tell you that the merger was not a good thing. If you asked the Senior CEO representatives they would tell you that it was a great thing to execute

Strategy management of change (case study)

3856 words - 15 pages and gain a competitive advantage. By choosing a strategy, a firm decides to pursue one course of action over others. The firm's executives are thus setting priorities for the firm's competitive actions. Strategies are organic in that they must be adapted over time as the external environment and the firm's resource port folio change. (Strategic Management, 6th edition, page 7-9)The fundamental nature of competition in many of the world's industries

Case study - managing change

4488 words - 18 pages the case for weeding out resistors as well as all superfluous work. It also requires a strong set of values, emotional energy and the guts to see it through to the end. Change also involves getting people to do what you want them to do. This is no easy task as people most often resist change as it upsets their comfortable working environment (Kets DeVries 2001). This resistance towards change is most natural as it usually brings on certain fears or

Strategic Management - Virgin Case Study

1148 words - 5 pages Branson, as "his persona is so closely associated in the eyes of the public and investors with Virgin and its ethos…If Branson goes, would the company lose the impetus for innovation and the 'can-do' culture that has for so long been its hallmark?... [would it] create a crisis of confidence so severe as to endanger the very survival of Virgin?" (Case, p.699, 701)ReferencesDess. (2007). Strategic Management: Creating competitive advantages

Case Study of The CRA Case

1731 words - 7 pages In this case study we are going to discuss the CRA case. The CRA case is mainly about the mining company breaking/dissolving the unions and making the employees sign the individual contracts. Here we will discuss and analyse how they went about pursuing the workers to leave the unions and sign the individual contracts. Before that we will briefly look into the profile of the CRA.CRA is a major Australian mining company, it is a large employer

Tivo Strategic Analysis/Marketing Case Study

2836 words - 11 pages TIVO STRATEGIC ANALYSISTiVo Inc., based in Alviso, CA, was incorporated in 1997. The founders, Michael Ramsay and James Barton, initially founded TiVo as a home networking business to offer a plethora of interactive features to consumers within the home. Early venture capitalists joining Ramsay and Barton on this idea honed their business vision and advised TiVo to focus on one household feature first before expanding into a wider variety of

KMart Case Study: SWOT, strategic decisions

637 words - 3 pages The strategic decision of Kmart lead by chairman and CEO Charles C. Conaway, is one of the strengths of Kmart corporation. Strategy-oriented decision problems address such questions as "How can Kmart respond to the challenges of the industry leader, Wal-Mart?" and "How can Kmart remain competitive in the retail market?"I honestly did not realize Kmart had any strengths at this point of the discount retail industry. The Kmart in my town, with a


1037 words - 5 pages . Linear vs Log-Linear Demand Curve Linear demand curve assume that changes in price, prices of complementary/supplementary goods, income, advertising and related factors will lead to a constant marginal effect. We assume linear demand curve within the given range of data. Since we assume that the effect of unit change in the independent variable will lead to a constant effect on demand in linear demand cure analysis. Hence changing elasticity is

Strategic Management: Sony - Change of CEO

2777 words - 11 pages conducted cautiously and phased over time.The timing of strategic change is essential. Companies which enjoy long-term strategic success change proactively whilst they are still successful. If they wait too long they will be forced on to the defensive. Not only must companies be able to manage a programme of change, they should look to develop a culture which is responsive to perpetual change pressures. Strategic change implies a corporate juggling act

Similar Essays

Daimler Chrysler Case Essay

607 words - 2 pages Chrysler and Mercedes.AnalysisAt first glance, it would really seem that the merger was perfect. The strategic international alliance formed by Daimler and Chrysler was expected to succeed because of the perfect fit of product lines, regional penetration, and technical & operational strengths. Uncalculated savings were anticipated in warehousing and logistics for spare parts. Economists predict that global competition will compel other mega mergers

The Core Competencies Of Daimler Chrysler

3296 words - 13 pages ACCESS TO A WIDE VARIETY OF MARKETS? Daimler Chrysler continued its strategy of focusing on its core strengths. For its customers all over the world Daimler Chrysler concentrates and will continue to improve on what the company does best, building innovative automobiles in all segments of the market. By means of strategic partnerships and investments in related companies Daimler Chrysler is doing justice to this demand better than ever before

Merger Of Daimler Benz And Chrysler Corp

2434 words - 10 pages OverviewIntroductionLegendary German car producer Mercedes-Benz a member of Daimler-Benz married with its US American colleague Chrysler Corp. These two "boys" want to become together the most profitable carmaker worldwide. After some "illnesses" of the American brother, the company Daimler-Chrysler is on the way to make it. However, on the way to become the leader they must influence others. They must influence the global market as well as be

Daimler Chrysler: Merger Of Equals Or Global Fender Bender?

1111 words - 4 pages What prevented Daimler-Chrysler from achieving the promised synergies?Daimler-Chrysler had two different people with two different management philosophies operating the same company. The fundamental differences in management, operational and decision making styles caused a significant discord between the Germans and the Americans. As with any merging of companies, there were going to be different corporate cultures, and in particular different