This website uses cookies to ensure you have the best experience. Learn more

Strategic Dissonance Essay

693 words - 3 pages

Strategic dissonance is what Praxim is facing. Their implied strategic intent has always been to build the best relationships of any PC supplier with corporate clients. They appear to do this better than their competitors do. However, they have also been happy to take profits off the top end of the consumer market. Now that profits are falling, and the consumer division is to blame, there is a conflict between their mission, and what actually needs to be done to survive let alone grow. CEO Jack Thompson has already made the decision to rethink the firm's strategic vision. His recruitment of Linda Marcus makes it plain that he is willing to significantly alter the goals of the consumer division, and drastically change its position within the company.Just as all managers faced with strategic dissonance, Jack must emotionally detach himself from the old ways of doing things. He has done a good job of allowing debate on the topic among his senior staff, but it seems he still needs to convince himself that he is doing the right thing. Just because the corporate market has been more important to Praxim in the past, does not mean that the consumer market cannot be just as important for the future.The management team at Praxim has arrived at a decisive moment. Even though this area generates 20 percent of the company's sales, profit margins are terribly low in their consumer sales division. If they dispose of it, their profit margin may go up, but the loss of sales might still drive down their overall performance. The team, divided on how to resolve this issue, but a close assessment of the fundamental facts will give way a clearer picture.The company is ready to make the drastic and radical changes Jack's new recruit Linda has suggested. Linda pointed out the company has a core competence in relationship building. That same skill is applicable to any customer. Another competence is perceptive customer needs. Since this has been done for corporate customers, Praxim has largely skipped using this skill in the consumer market. The consumer PC market...

Find Another Essay On Strategic dissonance

Conflict Resolution and Mediation Essay

1223 words - 5 pages Regarding the subject of Afghanistan, Russia-US relations have teetered between collaboration and dissonance since 2001(1). The clashing aims for economic and strategic ties with Central Asia continue to place Russia and the U.S. at pivotal points as they compete with rapidly emerging economies for economic and strategic gains(2). This analysis will focus on U.S.-Russia relations, specifically on their policies regarding Central Asia. Both

Ferox Manufactured Products Essay

1633 words - 7 pages is expected in the near future. Then, the Ferox and APCI managers will be free to begin to make the changes necessary to meet their strategic objectives.APCI must gear the West system in doing business at the newest after Communist environment from Czech country, must understand cultural differences.Ferox must learn and assimilate the West system not only in doing business and in attitudes and other point of view for live.The APCI acquisition of

Tanishq: Positioning to capture Indian Women's Heart

1690 words - 7 pages western customer, has undergone strategic retooling and has currently been repositioned to serve the "traditional yet modern" Indian woman. The brand still carries some baggage from its past. GoldPlus, on the other hand, is a new brand that is positioned to serve the plain gold wedding jewelry market. A variety of strategic, economic, organizational and brand investment reasons make the decision an important one.RecommendationsIndia is a huge country

Staff Selection for a Multinational Enterprise

2904 words - 12 pages impact on strategic management, including selection of key MNE managers who have a significant influence in formulating the MNE’s strategy, and the selection of managers throughout the MNE. Staffing should shape and strengthen the direction and main concern of the MNE, such as being steady with its ethnocentric, polycentric, region-centric, and geocentric staffing approaches in operating international organisations. An organisation’s approach to

Corporate Social Responsibility

1546 words - 6 pages CSR efforts is a psychological state of being coined, “ethical egoism”. An egoist has two interests: an altruistic and a hedonistic. In other words, egoists are both benevolent and self-regarding. A fundamental dissonance seems present at first-glance, however an illustration may provide clarity. Example: an egoist might help his friend through a hard break-up with his girlfriend because it is the right thing to do. However, an egoist isn’t purely

fasdfasdf

1406 words - 6 pages attractiveness… through strategic public investment. (Garvin 163) In light of this argument, the suppressed relief funds - coupled with ongoing cultural dissonance- are perhaps the indirect excuses for the lack or almost nonexistent economic and social adjustments. According to Colleen Curry, “Congress approve(d) a $60 billion aid package with an array of purposes…however, that money has been tied up in red tape for months in New Jersey.” (Curry) This is

Buyer Behaviour

6392 words - 26 pages . Therefore, the store layout and the store atmosphere don’t really have a big influence on customers when comes to the purchase. 4.5 Post Purchase Process Formal Clothing Purchase of formal clothing is a high involvement purchase decision; most high involvement purchase decisions involve one or more of the factors that lead to post purchase dissonance. Post dissonance occurs when after making a difficult, relatively permanent

Problem Solution: Riordan

6142 words - 25 pages AbstractRiordan is a global manufacturer of plastic parts. The company has recently become ISO 9000 certified, implemented six sigma, a new CRM system, and a team approach to sales. Profits are unsteady and sales are in a two-year decline. Employee dissatisfaction is growing at an alarming rate. Citing dissonance between the rewards and performance requirements, employees are uncertain and the turnover rate has increased.Riordan Manufacturing

Problem Solution: Riordan Manufacturing

4745 words - 19 pages Riordan is a global manufacturer of plastic parts. The company has recently become ISO 9000 certified, implemented six sigma, a new CRM system, and a team approach to sales. Profits are unsteady and sales are in a two-year decline. Employee dissatisfaction is growing at an alarming rate. Citing dissonance between the rewards and performance requirements, employees are uncertain and the turnover rate has increased.Riordan Manufacturing

New and Old Wars

2081 words - 9 pages ” has been extensively contested with different social scientists eliciting diverse schools of thoughts in the differentiation of these concepts (Kaldor, 2013, p. 12). In the same vein, contemporary politicians and policy makers are seen to employ the conceptual dissonance of these political terms to suit their interests, which further subverts their semantic meticulousness and expunging the institutional peculiarity between “war” and “crime” and

Feedback as a Powerful Tool for Personal Development

2159 words - 9 pages identifying key and strategic opportunities, respond to both internal and external crisis, determine how key resources are distributed whilst also negotiating agreements and contracts with people within and outside the organization. Looking ahead, I would say that there is a need to develop both Interpersonal and Decisional roles beyond my current capabilities in order to be more efficient and effective in my output. One of the ways that I intend to

Similar Essays

Organizational Behavio: Cognative And Emotional Dissonance At The James William Organization

4248 words - 17 pages perform as he should do.21. From all of our analysis, our recommendations and strategic planning will the appropriate strategies that David Shorter may take in order to deal with Bob's respond towards the dissatisfaction. Our recommendations and the action plan will be guided based on the ideal function of the moderators as mentioned in the analysis and also preventing the future cognitive or emotional dissonance that Bob is facing that will

Evaluation Of Successful Strategic Entrepreneurship Essay

1446 words - 6 pages most successful innovations are products of purposeful search for opportunities and innovation. These can occur from unexpected development, dissonance, process needs, and market changes. However, successful innovation attracts imitation from competitors. Strategic entrepreneurs are successful by establish appropriate barriers (i.e. copyrights and patent protection). This helps obviate competition from sequestrating value from their ideas

Close Reading Of The Changeling Essay

1826 words - 8 pages Within Middleton and Rowley’s The Changeling the selective use of language accentuates various ideas and notions, demonstrating the capability words have in manipulating perceptions. It is the strategic placement of double-entendres on behalf of DeFlores that greatly affect consequences, as disguising his lustful intents as honesty aids in the damnation of himself and Beatrice. Although deceiving in nature only to Beatrice, through the insertion

A Strategic Investigation Into The Future Of Intel Corporation Beyond 2003

2779 words - 11 pages strategic dissonance in the past. The company's strategy and strategic actions become misaligned. This can be seen in the departure of internal processes from Intel's own past methodologies emphasising execution excellence (Burgelman, et al, 2004), caused by the company's rapid growth and diversification and over extension of strategic scope. Management learnt from these past mistakes by refocusing and realigning Intel's strategic actions with