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Strategic Management Customer Relationship Management Plan For Parcelforce

2566 words - 10 pages

Parcelforce WorldwideExecutive summaryWe have been asked to develop a three year strategic Customer Relationship Management plan for Parcelforce Worldwide outlining the key areas that need to be considered in the next board of directors. The plan will focus on a Customer Relationship Management programme that will create higher quality customer service levels across the organisation.Vision, Mission and Corporate ObjectivesVision - "To be the UK's most trusted worldwide express carrier".Mission - The mission of Parcelforce Worldwide is, "to improve continually our service as a delivery sector to meet our customer's needs, allowing us to prosper as a business".Corporate Objectives - The corporate objectives of Parcelforce Worldwide are:•To reduce carbon emissions•To be number one in delivering the best customer service to their customers•To be the fastest and most reliable delivery service in the industryMacroeconomic EnvironmentPESTLE AnalysisPolitical environment: The government policy on inflation has increased fuel prices, these represent additional costs which Parcelforce who are already working in an extremely competitive environment have been unable to pass on in full to their customers. The other government policy affecting Parcelforce is the threat of congestion charging which gives Parcelforce considerable cause for concern because it brings about more costs to the company.Economical environment: The UK is currently facing slowing economic growth, falling house prices, rising inflation and increasing unemployment. The impact of this combination of factors is affecting all sectors of the UK economy including Parcelforce and it is possible that spending growth will weaken further as house prices keep falling; inflation and unemployment continue to rise. The population of the UK is steadily rising and is projected to be approaching sixty-one million. A rising population increases demand for many types of goods and services therefore it is likely that Parcelforce will benefit from this increase. The rise in inflation in the UK has led to suppliers of Parcelforce rising petrol and diesel prices significantly therefore to meet these higher costs extra fuel prices have been introduced which is a disadvantage for Parcelforce. Any investments Parcelforce may make during periods of high growth can become a massive drain if consumer spending falls suddenly. Low growth rates can also affect Parcelforce because of high unemployment levels which affect consumer spending power which will affect whether or not consumers can afford to use Parcelforce's services.Socio-cultural environment: Society's tastes and habits are changing as people are more aware of the importance of the environment and becoming greener consumers. These consumers prefer goods and services that are environmentally friendly and which have less impact on the environment therefore Parcelforce need to ensure they campaign to create a greener way of delivering their...

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