Strategic Marketing In Tourism Essay

674 words - 3 pages

Proposed Research Topic: Strategic Marketing in Tourism
Aims
Potential in tourism sector has continued to flourish over time. The growth of the industry has seen both the public and private sectors invest heavily on tourism facilities and guiding materials. The tourist offer of these destinations involves international community and is the result of interaction among public and private sectors who act autonomously (Ruggero). These two sectors have different roles, competences and capabilities enabling them to manage the tourism industry. Interest in tourism management sprouts from the challenges in tourist systems that facilitate coordination linked to the market. To manage the tourism industry, it is important to understand the relationship between the public and private sectors. Therefore, the industry is highly influenced by government bodies that control and regulate tourist destinations. In this paper, I will explore existing tourism marketing strategies in international tourist destinations. I will also seek to identify active and dormant parties for development of international tourism and analyze how their capabilities affect how they value rules and their control influence in the industry.
Significance of the research
The research will identify possible ways of investing in tourism, including the roles played at certain levels in the industry. This will probably boost the way individuals perceive tourism environment (Ruggero, page 4). I will conduct my research in a team that is involved in local and international marketing agencies. Among them, I will consult Acro Global Marketing Agency, International Tourism Consulting Group and Tourism Marketing International Agencies. The agencies will secure a two hours cross-examination from 1 October to 10th of October, with each company allocated two consecutive days.
I will seek to find similarities and differences in ideologies of the market and competition factors involved. I will also conduct ground survey of what individuals at local and international level think of the industry. I will engage tourism firms and the stakeholders in both public and private sectors.
Methodology
I will articulate the research in two segments: the first segment identifies elements used to classify stakeholders in the market while the second segment tackles opinions of the market controllers.
First Segment
Active (primary) stakeholders will be identified through descriptive and...

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