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Strategic Marketing Plan For Glenugie Peak Organics Pure Natural Honey By Bee2 Austrian Honey

5517 words - 22 pages

Strategic Marketing PlanforGlenugie Peak Organics Pure Natural HoneyBy Bee2 Austrian HoneyExecutive summary:This Strategy marketing plan is a guidance for us to promot our Glenugie Peak Organics Pure Natural Honey to increase the sale amount and the brand awareness.Tupo is a gift and premium company established from 1985, and she is developed her distribution business for 10 years, while the first product is Cricket Disposable lighter, in the mean time, she carried some FMCG - coffee and herbal tea from time to time. During the expansion of the business, Tupo set up a liaison office in Austria which links Tupo to be the distributor of the Glenugie Peak Organics Pure Natural Honey by the end of 2005.Refer to the data research and analysis, we have adopted some research from the marketing data analysis prepare by ACNielsen which is a world's leading marketing research and information company. Meanwhile, research data is provided by feedback of sale in trial order. In additional to the data analysis, we have conducted different analysis included environmental analysis, SWOT analysis, PLC analysis, Buying behavior and the Marketing Mix that included 4 P's (Product, Price, Place and Promotion), which help us to determine the justifications of the business.After analysis the adopted strategy, we have conducted the discussed strategy which includes Pricing strategy, Branding strategy and promotion strategy. Thus, it helps to determine the target and focus the market in order to generate the increase in sales amount and brand awareness.Table of Content:Executive Summary………………………………………………………………………………………………p.2Table of Content……………………………………………………………………………………………………p.31. Background…………………………………………………………………………………………………………p.42. Analysis & Research…………………………………………………………………………………………p.52.1...

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