Strategic Plan Essay

2205 words - 9 pages

Apple Inc. is a leading worldwide retailer of computers, cell phones, tablets, and other entertainment items. Apple needs new development techniques, product development and a leader in the mobile market. The implementation plan below will show the group of action best suited for the corporation along with the implementation process, assessed risks, and financial projections used as the basis for moving the business forward.
Implementation Plan
Apple Inc. is in a transition period, after the demise of Steve Jobs. The company seeks methods that will recover market share. The implementation is an essential part of the strategic plan and its main concern is how to diversify product offerings. In addition, retain customer loyalty and be a leader in the mobile marketplace. Moorman (2012), “ Apple has used these principles to become the world’s most valuable company (measured by market capitalization) and one of world’s most valuable brands” (para.6). The program directs the following areas of concern: short-term goals, specific functional tactics, outsource nonessential functions, and plan an effective reward.
Objectives
Apple wants to expand sales to clients who do not own products. Produce hassles free products for the enjoyment for customers. The strategy is to enlarge the company’s distribution network to reach more consumers. Continue to invest prudently in Research and Development.
Functional Tactics
Management involvement wanted functional tactics to carry out successfully. In addition, the functional area, “marketing, finance, operations, R&D, and human resources will need to be included so that change can occur on all facets of the business’ operation” (Pearce & Robinson, 2014). The Research & Development department is vital to the success of the e-reader as well increasing internet sales. R&D will decide how to apply new technology to enhance current product offerings. In summation, this section will serve to decide which features are most important for people who will mainly use the retailer’s online purchasing option. Marketing works in conjunction with R&D to find how to keep current customers while simultaneously attracting competitors’ customers. The efforts of the foundation will be the Finance Department. This part will concern them with ensuring that projected and real costs do not exceed company resources.
Action Items
The focal point of the action is a plan is pinpoint the customers’ desires and make it practical and useful. The customer is the focal point of an activity plan and is the clay to the company’s success. The key to successful implementation is to give the employee with enough resources and sensitive materials while empowering them to think outside of the previously established confines. Furthermore, staff must also be authorized to draw determinations on behalf of the system provided they come inside the company’s blueprint. The R&D department will divide between two projects: developing new engineering...

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