Strategic Plan Cross Fit Essay

4184 words - 17 pages

University of PhoenixMMPBL590- Strategies for Competitive AdvantageOctober 12, 2009Executive SummaryBack in the 1970s, an ex-gymnastic athlete named Greg Glassman almost certainly had no clue about where the CrossFit training concept would be over 30 years later. CrossFit was his idea and he started the concept in his Santa Cruz, California garage where it was the only training facility for many years. He introduced it as a completely different, but totally thorough physical fitness training method. What he did not know is that it would grow to about 450 CrossFit affiliates on a worldwide scale.Company BackgroundThe CrossFit exercise technique is a fairly innovative form of physical training, but defining the method goes much deeper than that. CrossFit supporters view working out as a way to exercise the entire body with a well-designed fitness program joined with preparing a person physically for a numbers challenges. "CrossFit is the principal strength and conditioning program for many police academies and tactical operations teams, military special operations units, champion martial artists, and hundreds of other elite and professional athletes worldwide" (CrossFit, 2009). The method uses a variety of movements that includes kettleballs, pull-ups bars, free weights, and gymnastic rings. CrossFitters look to produce the "Model Physically Fit Athlete." The training technique is also being accepted by a growing number of sports teams on both the high school and college level.Vision StatementThe CrossFit vision is simple; to provide you the tools to become the best possible you no matter your age, gender or ability. Through instruction, coaching and accountability you will have everything you need to improve the quality of your life. And when your life improves, those around you improve as well. We strive to develop a healthy community who is strong and confident, whose participants have the courage to live outside the generally accepted "normal" belief that health, fitness and vitality must decline with age (, 2009).Mission StatementThe CrossFit program delivers a fitness that is, by design, broad, general, and inclusive. Our specialty is not specializing. Combat, survival, many sports, and life reward this kind of fitness and, on average, punish the specialist (CrossFit, 2009).Values StatementCrossFit is built upon a strong professional foundation upholding trust and technique. We use intensity, education, fun and variety as the fuel for our machine. We are committed to these values and seek those who desire this type of active lifestyle (, 2009).StrengthsJoint VenturesStrong presencesOpen source communicationFlexibility of Location WeaknessesCriticismCustomer retentionDrop out rateInjuryOpportunitiesMarket expansionIncrease health awarenessCommunity involvement ThreatsEnvironmental factorsCompetitionStruggling EconomyEnvironmental AnalysisInternal EnvironmentStrengthsCrossFit has managed to establish...

Find Another Essay On Strategic Plan CrossFit

Enlightenment Thought in New Zealand Schools

1594 words - 6 pages In this essay I will be looking at how the political and intellectual ideas of the enlightenment have shaped New Zealand Education. I will also be discussing the perennial tension of local control versus central control of education, and how this has been affected by the political and intellectual ideas of the enlightenment. The enlightenment was an intellectual movement, which beginnings of were marked by the Glorious Revolution in Britain

Psychological Egoism Theory Essay

2240 words - 9 pages The theory of psychological egoism is indeed plausible. The meaning of plausible in the context of this paper refers to the validity or the conceivability of the theory in question, to explain the nature and motivation of human behavior (Hinman, 2007). Human actions are motivated by the satisfaction obtained after completing a task that they are involved in. For example, Mother Teresa was satisfied by her benevolent actions and

How Celtic Folkore has Influenced My Family

1587 words - 6 pages Every family has a unique background that influences the way they live and interact with other people. My parents, who emigrated from Ireland to the States with my three brothers in 1989, brought over their own Celtic folklore and traditions that have helped shaped the way our family operates and lives. One aspect of folklore that has helped shape my family dynamic is the Celtic cross—both its background and what role it has played in our lives

Julia Margaret Cameron

1406 words - 6 pages At a time when women were looked upon as being homemakers, wives, mothers and such the late 1850's presented a change in pace for one woman in specific. Photography was discovered in 1826 and soon after the phenomenon of photography was being experimented with and in turn brought new and different ways of photo taking not only as documenting real time, but also conceptualizing a scene in which an image would be taken. Julia Margaret Cameron will

Evaluation of School Improvement

1403 words - 6 pages improve performance in the education of all of the students. Furthermore, administrators, teachers, and staffs were encouraged to utilize the expertise of instructional coaches in the classroom. For example, coaches can assist with creating effective lesson plan and developing new strategies and resources for instruction. In addition, the Lead Special Education teacher (LTSE) all training sections for co-teaching in the general education

Case Study: The Benefits of Animal Testing

1757 words - 7 pages Nine year old Amy has already had a rough start in life. She was born with an abnormal heart that hinders her everyday activities. Amy is unable to keep up with kids her own age because she often tires out easily. As a consequence, she has very little friends and is often alone. Amy is forced to take different medications everyday just to survive. Amy’s life consists of medicine, doctors, and constant hospital visits. However, Amy is due for a

Myth and Magic: Realism in "One Hundred Years of Solitude"

1531 words - 6 pages “He enjoyed his grandmother's unique way of telling stories. No matter how fantastic or improbable her statements, she always delivered them as if they were the irrefutable truth” (Wikipedia, 2011). Experiences are particular instances of one personally encountering or undergoing something and in these moments of time life changes for the best or the worst and memories are formed. These recollections such as riding your first bicycle, going to

Adiponectin: a Novel Indicator of Malnutrition and Inflammation in Hemodialysis Patients

2384 words - 10 pages Objective Protein-Energy malnutrition (PEM) and inflammation are common and overlapping conditions in hemodialysis patients which are associated with increased risk of morbidity and mortality. Adiponectin is an adipocytokine which is exclusively produced by adipose tissue. Few studies in hemodialysis patients have demonstrated that serum levels of adiponectin were significantly higher in malnourished patients compared to well-nourished ones. The

The Congo Free State: A Legacy of Apathy, Exploitation and Brutality

2298 words - 9 pages Between 1885 and 1908, Belgium’s Leopold II ruled Congo, a region in central Africa, as his personal colony, exploiting the resources and inhabitants for his own gain. Leopold allowed and encouraged Europeans and other Westerners to enter Congo and set up companies whose primary purpose was to gather rubber, which was abundant but difficult to get to in the Congo, using the Congolese as the laborers for the Europeans. Rubber gathering in Congo

Selective Exposition in The Lottery, by Shirley Jackson

1073 words - 4 pages Usually when someone hears the word “lottery” the first thing that comes to mind is a large sum of cash that people compete against highly impractical odds to win. Shirley Jackson’s story The Lottery might imply a similar conception based on the title alone, but the story is filled with unknowns never revealing exactly when and where the story takes place, or why the lottery exists; even what the lottery is isn’t revealed until the very end. Yet


1857 words - 7 pages INTRODUCTION I remember when I was a young child; I would always be scared whenever there was a severe storm outside that included thunder and lightning. This was especially true in the hours of darkness, when you could really see the lightning. As I grew older this so-called fear of lightning turned into a fascination for this weather phenomena. One of my most vivid memories of lightning as a young man was when I was flying to Florida, the

Similar Essays

Improving Team Performance Through Health And Fitness Programs

1411 words - 6 pages /2011/12/09/workplace-wellness-crossfit-gives.html. Pronk, Nicolaas P. & Kottke, Thomas E. (2009). “Physical activity promotion as a strategic corporate priority to improve worker health and business performance, Preventive Medicine,” Volume 49, Issue 4, October 2009, Pages 316-321, ISSN 0091-7435, Retrieved from: Robbins, S., & Judge , T. (2013). Organizational behavior. (15th ed.). Prentice Hall. (p. 186, 212-219) Smith, Jacuelyn. (2013). “America’s Happiest Companies”. Retrieved from:

When The Bubble Burst Essay

1539 words - 6 pages government and our banking system acknowledge these faults the cycle of bubbles inflating and popping will continue. Works Cited Boskin, Michael. "Time for Plan B?." International Economy 23.3 (2009): 44-45. Business Source Complete. EBSCO. Web. 13 Sept. 2011. Lewis, Michael. The Big Short: inside the Doomsday Machine. New York: W.W. Norton, 2011. Print.

Phase Diagram Essay

4456 words - 18 pages Introduction: Chemical equilibrium is a crucial topic in Chemistry. To represent and model equilibrium, the thermodynamic concept of Free energy is usually used. For a multi-component system the Gibbs free energy is a function of Pressure, Temperature and quantity (mass, moles) of each component. If one of these parameters is changed, a state change to a more energetically favorable state will occur. This state has the lowest free energy

Revolutionary Work Of Art Essay

1890 words - 8 pages Walter Benjamin emphasizes in his essay, “The Work of Art in the Age of its Technological Reproducibility” that technology used to make an artwork has changed the way it was received, and its “aura”. Aura represents the originality and authenticity of a work of art that has not been reproduced. The Sistine Chapel in the Vatican is an example of a work that has been and truly a beacon of art. It has brought a benefit and enlightenment to the art