Strategic Plan Cross Fit Essay

4184 words - 17 pages

University of PhoenixMMPBL590- Strategies for Competitive AdvantageOctober 12, 2009Executive SummaryBack in the 1970s, an ex-gymnastic athlete named Greg Glassman almost certainly had no clue about where the CrossFit training concept would be over 30 years later. CrossFit was his idea and he started the concept in his Santa Cruz, California garage where it was the only training facility for many years. He introduced it as a completely different, but totally thorough physical fitness training method. What he did not know is that it would grow to about 450 CrossFit affiliates on a worldwide scale.Company BackgroundThe CrossFit exercise technique is a fairly innovative form of physical training, but defining the method goes much deeper than that. CrossFit supporters view working out as a way to exercise the entire body with a well-designed fitness program joined with preparing a person physically for a numbers challenges. "CrossFit is the principal strength and conditioning program for many police academies and tactical operations teams, military special operations units, champion martial artists, and hundreds of other elite and professional athletes worldwide" (CrossFit, 2009). The method uses a variety of movements that includes kettleballs, pull-ups bars, free weights, and gymnastic rings. CrossFitters look to produce the "Model Physically Fit Athlete." The training technique is also being accepted by a growing number of sports teams on both the high school and college level.Vision StatementThe CrossFit vision is simple; to provide you the tools to become the best possible you no matter your age, gender or ability. Through instruction, coaching and accountability you will have everything you need to improve the quality of your life. And when your life improves, those around you improve as well. We strive to develop a healthy community who is strong and confident, whose participants have the courage to live outside the generally accepted "normal" belief that health, fitness and vitality must decline with age (CrossFitMichiana.com, 2009).Mission StatementThe CrossFit program delivers a fitness that is, by design, broad, general, and inclusive. Our specialty is not specializing. Combat, survival, many sports, and life reward this kind of fitness and, on average, punish the specialist (CrossFit, 2009).Values StatementCrossFit is built upon a strong professional foundation upholding trust and technique. We use intensity, education, fun and variety as the fuel for our machine. We are committed to these values and seek those who desire this type of active lifestyle (CrossFitAmeliaisland.com, 2009).StrengthsJoint VenturesStrong presencesOpen source communicationFlexibility of Location WeaknessesCriticismCustomer retentionDrop out rateInjuryOpportunitiesMarket expansionIncrease health awarenessCommunity involvement ThreatsEnvironmental factorsCompetitionStruggling EconomyEnvironmental AnalysisInternal EnvironmentStrengthsCrossFit has managed to establish...

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