Strategic Plan For Computer Edges Essay

1644 words - 7 pages

Eexecutive SummaryComputer Edges was established in 2006 with the vision of becoming a very profitable computer company by offering the best computer system and superior customer service in the markets we serve. In doing so, Computer Edges, will meet customer expectations of best quality, best technology, competitive pricing, individual and company accountability, and best in service and support. . As a result, consumers will reward us with leadership sales, profit, and value creation, allowing our people, our shareholders to prosper. Therefore, our mission is to continue providing our customers with the highest quality products and services that they need and deserve.Our company has recently passed its one-year mark and things will get better since we plan to continue investing in R&D. In addition, through market research, data analysis and company improvements, Computer Edges have identified its strengths and weaknesses to prepare for a better future.Our goals include investing in R&D to foster company growth, maintaining a high cash position, and increasing gross profit margins by lowering our production costs and sustaining consumer demand. Right now, we have $ 3,876,531 in cash. So we plan to use some of that money towards R&D. In addition, Computer Edges will get well performances by increasing its market share, establishing brand awareness, a higher level of customer satisfaction and other benefits. Thus, we want to invest in the future of Computer Edges as much as possible so we can get ahead of the competition.Thus, this strategic plan leads the way. It renews our vision and strategic focus: adding value to our target market segments which are the Workhorse and Mercedes. It will also provide the step by step plan for improving our sales, gross margin, and profitability.Situation AnalysisCustomers:Computer Edge's product offerings focus on direct sales to business customers. Our market segments include the Workhorse segment and the Mercedes segment. The workhorse segment is the largest group of customers. They want an easy to use PC for office workers. They also want certain features such as: office applications, after-sale service and support, easy use, and low prices. We figured that we would make a desktop computer which included all those features. We tried to make it as easy as possible for the customer when using our products.In our Mercedes area, the customers wanted engineering applications, easy on eyes, fast and powerful, after-sale service and support, and links with other computers. We took our customers wants and decided to include: base components, office software-word, spreadsheets, office software upgrades, scientific/engineering software, manufacturing control keys, etc.Competition:In comparison to other top performers in the Mercedes market, we offer similar features including top features such as the high performance computing power enhanced keyboard with hot keys, and high-speed Internet connections. In the...

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