This website uses cookies to ensure you have the best experience. Learn more

Strategic Plan For The Intended Growth Of Nokia

3001 words - 12 pages

Introduction
In 1967, Nokia Corporation was founded by Fredrik Idestam as the result of three Finnish Companies. It is multinational company, which is headquartered in Keilaniemi, Espoo (Nokia: In Brief, 2008). Presently, Nokia has covered the telecommunications and internet industry of more than 120 countries with over 123000 employees. At the end of fiscal year 2009, the global revenue and operating income of the company were EUR 41 billion and €1.2 billion (Nokia Corporation, 2010).
The cellular industry can be divided into two parts: the mobile handsets and the cellular infrastructure. Nokia had its presence in both of these segments but was able to achieve much of the success in the handsets segment (Nokia Now: 2000 to Today, 2009). About 80% of the total revenue of the company is generated from its mobile device business and in spite of the current downward trends of the market, it control approximately one third of the global market share (Nokia Corporation, 2010).
As the world has changed and numerous innovative technologies are introduced in the telecommunication industry, the level of competition has become very high. Although the market of telecommunication is still growing but it is necessary for Nokia Incorporation to implement innovative strategies to achieve competitive advantage over its competitors.
SWOT Analysis
Strengths of Nokia: Nokia is an International brand is famous for the quality and innovative mobile phones all over the world. The customers are very happy with its product line its raises their social standard (Nokia Now: 2000 to Today, 2009). It has captured more than 33% market shares of the world telecommunication industry (Steinbock, 2001). The strong financial resource has enabled innovative product line and services of the firm to become a leading player. At the end of fiscal year 2007, company had gained 50% revenue from Africa/Europe/Middle East, Asia-Pacific, whereas 20% from Asia Pacific, 10% from North America, 10% from Latin America, and rest 10% from China. The largest market of Nokia comprises UAE, China, US, USA, Brazil, Russia, India, etc. (Lovelock, 2008). The products of the company are preferred by the customers because these are based on research and survey of more than 400 enterprises mobility users (Reuters Report, 2007).
Effective CRM and Customer services of the company also make its strong in the market. Satisfaction of the customers is the main objective and company provides 24*7 hours services to the customers through its online customer services centre (Kerin, Hartley, Berkowitz & Rudelius, 2006).
Weaknesses of Nokia: One of the biggest weaknesses of the company is the failure of the game released by Nokia N-Gage Mobile series. This failure has provided opportunity its competitors to become powerful than Nokia (Kerin, Hartley, Berkowitz & Rudelius, 2006). High involvement of Nokia in Symbian has damaged the reputation of the firm in the eyes of the customers (Bloor, 2002). Nokia is...

Find Another Essay On Strategic Plan for the Intended Growth of Nokia

Hamilton’s Vision Intended for the New Government of United States of America

1217 words - 5 pages that founded a strong federal government. Thomas Jefferson and Alexander Hamilton laid the groundwork for America’s first two-party system. It is partly because of Thomas Jefferson was the Secretary of State, the Cabinet's expert on foreign affairs, and Alexander Hamilton was the Secretary of the Treasury, the Cabinet’s expert on economic affairs, and partly because they were obliged to work together and present their opposed ideas and plans on

The Intended Audience of Shrek 2

4694 words - 19 pages The Intended Audience of Shrek 2 For this essay I will evaluate the potential arrows that direct us to believe that this film was actually intended for adults with the perception of a children’s film. Here I will display the possible arguments for and against the above criticism that will back up both of the children and adult audiences, showing similarities and differences within them and the comparison to other films

Strategic Marketing Plan for Amason.com

3928 words - 16 pages Strategic Marketing Plan for Amason.comStudent Name:Student ID:Facilitator:Date:Executive summaryBecause of the fast changing business environment, firms have to formulate or adjust or readjust their strategies to respond to the changing environment in order to obtain sustainable competitive advantage. Strategic marketing plan focuses on adapting the firm to a changing environment more effectively against its competitors. Hence this paper aims

Strategic Plan for Mayo Clinic

1648 words - 7 pages A strategic plan is a tool that delivers guidance in achieving a mission or goal with maximum proficiency and control for an organization. Strategic planning is used to transform and revitalize organizations. The plan helps provide an inclusive understanding of opportunities and challenges both internally and externally for the organization. The plan delivers an assessment of the strengths and limitations that are realistic within the company

This is a strategic plan for the Lottery

1986 words - 8 pages Strategic Plan: Tennessee Education Lottery.The Tennessee Education Lottery (TEL) is a provider of affordable entertainment for the residents of Tennessee and its visitors. The purpose of the TEL is to raise funds for scholarships for Tennessee students. The company is less than two years old, and the creation of a strategic plan will aid in achieving continued growth and prosperity. The following pages detail a five-year strategic plan that

Strategic Plan for Computer Edges

1644 words - 7 pages share, establishing brand awareness, a higher level of customer satisfaction and other benefits. Thus, we want to invest in the future of Computer Edges as much as possible so we can get ahead of the competition.Thus, this strategic plan leads the way. It renews our vision and strategic focus: adding value to our target market segments which are the Workhorse and Mercedes. It will also provide the step by step plan for improving our sales, gross

The Strategic Plan Analysis

1362 words - 5 pages philosophy is not always true. There have been many companies that have been extremely successful in the beginning and stayed successful for many years. However, as the culture of business began to change and the necessity for the management to change, these companies did not and, in the end, failed. This happens because the vision, goals and mission of the organization did not allow these changes to happen. The importance for these aspects of the

Which film: "The bride of frankenstien" or "Frankenstien", develops the theme Mary Shelley intended for in her novel Frankenstien

986 words - 4 pages virtuous. The manner in which this film demonstrates these malicious qualities is by showing how the monster rejects kindness from the very moment he was created. For example, when the monster was first created, his creator was very kind to him by treating him like a baby. His creator accepted him with open arms and tried to be a father figure. But the monster disregards the creator's kindness and instead of welcoming him, as a humane creature

The strategic analysis of EasyJet and Easy Group --the analysis of organisational assets and Growth-share Matrix analysis for the Easy Group

3754 words - 15 pages second one is by constructing a Growth-share Matrix for the Easy Group to better understand the balance portfolios of its different Easy companies in it and then the core competence of Easy group will be discussed in detailed.Part One1. The overview of easyJet's assets:1.1 Physical assetseasyJet is based at easyLand, a bright orange building adjacent to the main taxiway at Luton Airport. In an industry where corporate HQs are generally considered

QVC Inc Analysis of the company. Strategic business plan

2028 words - 8 pages adapt to changes in society and technology. The strategic options of the firm are largely in response and correlated to the external environmental factors at play. Growth and competitiveness will be sustained through the following steps: Global expansion of retail services, expanding the capacity for online retailing, and attracting a wider consumer base. The answer to the dilemma is not which road to take but to instead invoke the correct

Strategic Plan to Reduce the Number of Fires in Lancashire

2481 words - 10 pages Initiation stageFires in LancashireLancashire Fire and Rescue Service designed a good Strategic Plan; the aim of the plan was to reduce the number of fires which take place in Lancashire. Among the performance indicators which was utilized to help in reducing the amount of deaths caused by accidental fire of the people of Lancashire. The management prepared a report based on the death due to fire in Lancashire in from the year February 2008

Similar Essays

Strategic Growth Plan For Chery Automotive

3161 words - 13 pages and targeting China's emerging middle class. This will set the stage for Chery to enter North America as a proven manufacturer, with proprietary technologies demanded by North American consumers.The automotive industry is one that has seen tremendous growth in recent years. In the first five months of 2008, 4.5 million Chinese-made automobiles were produced and sold, and the China Association of Automobile Manufacturers estimate that total auto

Marketing Plan For Nokia Mobile Phones

4389 words - 18 pages number of 3G shipments."Now that there is more clarity among the top three spots, the competition will continue to heat up for the final two positions," IDC analyst Ramon Llamas said in a statement.Marketing plan for Nokia Mobile phones.Product.With mobile handset penetrating through the mass market, it is becoming increasingly difficult for handset makers to sell additional mobile phones and sustain growth. This is especially true for a market

Integrated Marketing Communication Plan For Nokia

2899 words - 12 pages Executive Summary The following report presents an Integrated Marketing Plan for Nokia in the UK. The plan deals with media planning, segmentation, strategic and tactic planning of IMC, evaluation and such. The main aim of this plan is to expand Nokia’s consumer base, establish Nokia’s brand values and position it among the target audience, and also communicate the brand values with customers effectively, while simultaneously influencing sales

Nhs, Strategic Growth And Plans For The Future

4735 words - 19 pages cancer services - are integrated into local health service plansThey manage the NHS locally and are a key link between the Department of Health and the NHS. More information about Strategic Health Authorities.Primary CareThis type of care is mainly aimed at people with health related problems. It could either be a visit to doctor or a dentist or an optician for an eye test or just a trip to pharmacist to buy cough mixture. It is also inclusive of