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Strategies In The Airfreight Industry & 5 Force Analysis

3843 words - 15 pages

DHL is the world's leading express and logistics company offering customers innovative and customised solutions from a single source. With global proficiency in solutions, express, air freight and overland transport DHL unites worldwide coverage with a profound understanding of local markets. DHL continues to be at the forefront of technology and, with over 170,000 dedicated employees, guarantees fast and reliable services aimed at exceeding customers' expectations. Total revenues in 2002 accounted for US$1,046 million in the U.S., and approximately US$5.8 billion worldwide. Based in Brussels, Belgium, DHL is 100% ownedby Deutsche Post World Net .A mission statement must be specific enough to pin down a company's real business arena. (Strickland; Thomson, 2003) A strategically revealing mission statement incorporates three elements:Customer needs, or what is being satisfied.Customer groups, or who is being satisfied.The company's activities, technologies and competencies, or how the enterprise goes about creating and delivering value to customers and satisfying their needs.One of the roles of a mission statement is to give organization its own special identity, business emphasis and path for development- one that typically sets it apart from other similarly situated companies.So, the three big questions to be answered here are:Where are we now- current situation?Where do we want to go?How will we get there?A strategic vision concerns a firm's future business path as to the kind of company it is trying to become and what customer needs are to be satisfied in the future.The three elements of a strategic vision and making it a useful direction-setting tool are:Coming up with a mission statement that defines what business the company is presently in and conveys the essence of "who we are, what do we do, and where we are now."Using the mission statement as a basis for deciding on long-term course, making choices about "where we are going," and charting a strategic path for the company to pursue.Communicating the strategic vision in clear, exciting terms that arouse organization wide commitment.DHL's vision statement which reads as follows:"To be the acknowledged leader in providing world class integrated logistics solutions".It 's mission is : "To provide organisations and individuals the best value in "integrated logistics" through a global network, innovative use of technology and caring people".The Vision is to offer customers tailor-made solutions to their logistics and express delivery needs, combining leading-edge technology with the traditional "can-do" attitude of the 170,000 employees worldwide has defined the firm's future business path. DHL GlobalMail , a subsidiary of Deutsche Post World Net, provides reliable full-service business mail solutions to organizations that need international mail to help them meet their global marketing and business growth goals and its vision is to be the world's preferred mailing partner. Since DHL is...


The Force Field Analysis

724 words - 3 pages potential chaotic experience. One popular tool is known as Force Field Analysis. Force Field Analysis is a technique developed my Kurt Lewin (Team Building, 2005). Force Field Analysis is the act of taking a proposed plan or solution and weighing the pros and cons (Force Field, 2005). The two forces in this analysis are the driving forces and the restraining forces. The driving forces are the forces which are affecting the situation in a positive

Overview of Telecommunication industry in Malaysia: Industry Analysis with Michael Porter's 5 Forces

894 words - 4 pages Overview of Telecommunication IndustryThe market for mobile services in Malaysia is highly competitive. Prior to the liberalisation of the telecommunications industry in Malaysia, Telekom Malaysia had a virtual monopoly on telecommunications services in Malaysia. In recent years, the Government has taken steps to introduce managed competition in the industry by awarding various telecommunications licences. To date, the Government has awarded

Strategies for the Tourism Industry

879 words - 4 pages 2- Strategies for Tourism Industry - Micro and Macro Perspectives. Edited by Murat Kasimoglu and Handan Aydin, April 20, 2012. This chapter presented the role and positions of cultural tourism, as one of modern tourism industry’s most dynamically developing branch, in today’s global tourism market both from the theoretical and the practical point of view. With the definition of cultural tourism, the chapter tried to show the complex problems

5 Forces Analysis Of Specialty Coffee Industry

751 words - 3 pages Customers a) This industry has a great # of customers, therefore they have less power.b) The customer makes relatively small purchases, as coffee is a generally low involvement product.c) Specialty coffee purchases are relatively small in regard to other purchases. Over the course of a consumers life however, coffee purchases can equivocate to a substantial amount.d) The specialty coffee industry offers much product differentiation. The

The Use of Force Analysis

1123 words - 5 pages In his short story “The Use of Force,” Williams Carlos Williams puts a bad taste in your mouth about how the doctor acts towards the little girl known as Mathilda. He actively grasps her jaw, holds her down, and ends up making her mouth bleed. When people read this story for the first time, they could see the doctor as a cruel person who does not care for the well-being of children, or even that he does not like children and wants to hurt

An Analysis of the Pharmaceutical Industry using Porter's Five Force model, PEST, BCG Matrix and predicting future prospects

3089 words - 12 pages cover their costs, before another company steps in with a substitute or better product.New entrants are not common, largely because of the high barriers to entry, especially R&D and manufacturing and marketing costs.So overall, the competitive force that exerts the most pressure in the pharmaceutical industry is the buyer and there should be a focus on the competitive strategies associated with this group.However the competitive forces are


2548 words - 10 pages School of Sport, Performing Arts and Leisure LI4000 (Strategic Applications) “An Essay on the Effectiveness of Scenario Planning in Hospitality Industry for Determining Future Strategies” THE EFFECTIVENESS OF SCENARIO PLANNING IN DETERMINING THE FUTURE STRATEGIES (A STUDY ON HOSPITALITY INDUSTRY) Scenario planning is a practice of predicting many, reasonable and uncertain futures (Hiejden et al., 2002).Scenario planning, which

The Torture in Force Feeding

839 words - 4 pages Guantanamo Bay. This article was not convincing at all and I believe force-feeding is torture. In the article it talks about Natalie’s story on how its so easy to be force feed. I think that once someone is on a hunger strike and is rejecting the treatment but still being given the procedure, the procedure may be given wrong, or in a harmful way. In the article it talks about 345,000 Americans using feeding tubes and receiving no health problems

Women in the Work Force

2632 words - 11 pages Women in the Work Force Working in a factory which is similar to living in a third world country is difficult. Horrible, intolerable conditions haunt workers at home and in the working environment. Women lead tough lives because they are dictated orders, by men, in and out of the house. Many women have families to support, so making little salaries is a strain on the family. The main issue with conditions in the work force is that

Autonomy In The Work Force

895 words - 4 pages The people should be aware of a lot of things in work force and autonomy is one people should be aware of as much as the rest of the problems, because it shows that people who use different ways to finish works but get yelled at which decreases motivation to the worker who tried hard and used a different way than what they were taught. Autonomy is the state of acting separately from others. During the time of working you see different people

The Oppressive Force in Marriage

1380 words - 6 pages that is highly regarded throughout time. And yet many literary works, particularly some that are considered feminist writings, present marriage as an oppressive force. Examples like Charlotte Gilman’s “The Yellow Wallpaper” and Kate Chopin’s “The Story of an Hour”, illustrate the major cause of oppression in a marriage. And that force is men or husbands. John and Brently are admitted to be caring, gentle and loving however it is clear that their

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