This website uses cookies to ensure you have the best experience. Learn more

Strategy As A Planned Process Essay

2200 words - 9 pages

When talking about strategy, most people simply associate it with a long term direction and plan. In fact, the components and development of strategy are far more diversified and complicated than people normally imaged. In this essay, by an review and evaluation of different approaches to strategy, it critically discuss the current debates of different approaches and discuss whether the definition of Chandler(1962) is appropriate to apply to the organization today.
Within 1960-1980,the planning approach from the business historian Chandler(1962), and the organizations like , consulting group Mc Kinsey and BCG has significantly reflected in the definition of Chandler (1962). Chandler (1962) formed a formal approach called Multi-divisional form(1962) . Multi-divisional forms means that the parent company owns smaller sub-companies and most sub-companies have autonomous divisions and decisions. Through this kind of approach and “visible hand”, the company can not only utilize potential economics of scale in production and distribution but it can coordinate functionally with different cadre of professional managers. As a result, the managers can easily achieve the objectives of the enterprise.
More important is that ,Harvard Business School(1960s), Ansoff (1965) and consulting group Mc Kinsey and BCG have successfully develop the approach and thus form different matrices to enhance analysis and thus adopt to the courses of action. Harvard Business School (1960) formed the SWOT analysis, examining the internal factors of strength and weakness and the external factors of opportunity and threat. Ansoff (1965) also developed the SWOT analysis, by emphasizing the distinctive competences in the long term, Ansoff's Product/Market matrix was introduced, which explain the relationship between existed or new product and market,becoming a part of the elements of the SWOT analysis. Moreover, the popular strategy consulting firms, BCG and Mc Kinsey also formed the BCG Growth-Share Matrix and a GE/McKinsey nine-box (three-by-three) matrix respectively. Those matrices are practical enough to be adopted into action by the enterprise and thus enhance the manipulation to achieve the strategic objectives.
Within 1980-90s, The direction of the approaches has changed from corporative planning to strategic thinking with competitive advantage, a way to focus on the performance and profitability. The reason behind is that the unstable economic environment such as the growing influences of Asian markets and oil price rise issues force the need of the competitive advantage. In the view of Michael Porter(1980, 1985), it is essential to define the attractiveness of industries and sectors, their potential changes, successful strategic groups, valuable market segments, threats and opportunities in the marketplace. Through Porter Five Force analysis, it can reflect that how external factors including suppliers, customers, new entrants and threat of substitute affect...

Find Another Essay On Strategy as a Planned Process

Overview on Inflation Targeting as a Monetary Policy Strategy

2887 words - 12 pages INTRODUCTION Since the 1990s, a large number of industrial countries and a growing number of emerging market and transition economies have adopted inflation targeting as their monetary policy strategy. During the implementation they face many challenges. However, there is no established pattern so countries must learn along the way from one another and more importantly from their own experience. This paper provides an overview on inflation


1213 words - 5 pages Year 2008 PLN can adopted alliance strategy which establised by Airbus Military and PT DI. Now in indonesia has several industrial factory which can produce power plant and electrical spare part such as PT. Pindad, PT Nusantara Turbine Propulsi (NTP) ( Then for replacement spare parts, encouraged to use domestic products. Next, implement the use of domestic products for private power plant. If the government set as a

Mineralization and Bio-remediation as a Recycling Process

617 words - 3 pages Recycling is an important part of maintaining life. Recycling effects every aspect of life, whether it is recycling plastic or recycling compounds. The basic concept of recycling is to convert waste into something useful or reusable. When we begin to look at recycling as a whole, or to determine what process is most important in our community, we must first look at the big picture. Recycling doesn't only effect our individual community, it

Evaluation of Performance Management as a Management Process

3084 words - 12 pages The management process I have chosen to evaluate for this project is Performance Management. Performance Management is a management process put in place by an organisation to ensure that employees are aware of the level of performance expected of them in a particular role within said organisation, as well as any individual objectives they will need to achieve to achieve the overall organisational objectives. Evaluation of Performance

Culture as a Process in Levine's Highbrow, Lowbrow

725 words - 3 pages Culture as a Process in Levine's Highbrow, Lowbrow In Highbrow, Lowbrow, Levine argues that a distinction between high and low culture that did not exist in the first half of the 19th century emerged by the turn of the century and solidified during the 20th century, and that despite a move in the last few decades toward a more ecumenical interpretation of “culture,” the distinction between high art and popular entertainment and the revering

Advertising as a Key Part of the Sales Process

1947 words - 8 pages Advertising as a Key Part of the Sales Process Advertising is a key part of the sales process. More than £12 billion is spent on advertising every year in the UK, quite a phenomenal amount. So why do people spend out so much on advertising their products? It seems like a terrific waste of money, until you look more closely into the whole process. A fundamental reason behind advertising is the susceptibility of

Community Policing as a Strategy to Improve the Effectiveness of Law Enforcement

1100 words - 4 pages safety issues such as crime, social disorder, and fear of crime” (n.d., p. 3). In other words, police departments try to partner with not just private citizens of the the communities they serve, but also members of private and public organizations to learn about their concerns first hand and then include them in solving these issues in various ways. According to Schmalleger, a few examples of this strategy at work would be “Neighborhood Watch

Madness as An Individual Attribute Or A Process Of Social Construction

3787 words - 15 pages Madness as An Individual Attribute Or A Process Of Social Construction Madness is a largely contentious issue for a variety of reasons, comprising of operational discrepancies and its implications for wider society. In a very rudimentary sense madness implies a state of insanity beyond the control or will of the person considered to be mad. This however presupposes the existence of madness as tangible or concrete

Power, Politics and Dealing with Conflict: DDR as a Political Process

1359 words - 6 pages DDR as a Political Process In countries where conflict has raged, but where the political will has developed to work towards a non-violent state of being, DDR has been a policy to aid the sustainable development of peace. Ana Cutter Patel writes that DDR is an integral part of peace building; it tries to disarm, demobilize and reintegrate former combatants in order to establish security which is one of the key components of peace. According

Description of a concert as an operating system with inputs, transformation process and outputs

679 words - 3 pages The operating system that I have chosen is a particular service operation: the realisation of a music concert. As every other organisation that produce goods or services, it has a precise operating system, composed by a range of inputs, a transformation process and a final output.INPUTS - We must distinguish between two different kind of resources: transformed resources, that are the resources treated and transformed in some way, and


3320 words - 13 pages that exists which prohibits an accused person from finding any information other than what is provided to him. Because the accused does not have any relationships with the actors in the justice system, it is difficult for him to learn anything more than what is provided by the crown. Because of this, accused persons have to hire a lawyer to speak for them. The lawyer acts as the accused voice according to Ericson. In chapter 4 (The Process of Plea

Similar Essays

Green As A Strategy Essay

812 words - 3 pages Green as a strategy Prakash (2002) article seems indicates that going green should not be inducted in firms as a management strategy because its ‘still in its infancy’ stage, its effectiveness is unknown (Prakash 2002 p. 295). Any strategy taken by the management should add value to a firm but unfortunately, Prakash outlines that the green strategy infantry stage subjects’ managers to go green due to lack of a suitable option to mitigate the

Terrorism As A Strategy Essay

1000 words - 4 pages maintain their stand after a terrorist attack (using US and 9/11 as an example) as well as the destabilization it has caused in the state. Finally, it will argue how their goal may be the ultimate end for the attacked state. IS TERRORISM A STRATEGY OR A TACTIC? These two terms are often mixed up and misunderstood and it can be argued that it is one of the causes to no definite explanation as to what terrorism is. A tactic is a plan made and

Reform As A Sympothy Strategy Essay

1855 words - 7 pages Sympathy as a Reform Strategy By writing personal accounts of their lives, many women of the nineteenth century used the emotion of sympathy to share their feelings. According to Rosemarie Garland Thompson, "Sympathy is an effective rhetorical strategy in women's writing because it combines and embodies the fundamental elements of the feminine script." (Thompson 131) By using sympathy in their writing, Harriet Jacobs and Elizabeth Barret

Drug Addiction As A Psychobiological Process

9066 words - 36 pages Drug Addiction as a Psychobiological Process The emphasis is on biological mechanisms underlying addiction, although some other factors influencing drug addiction will also be discussed. The presentation is limited primarily to psychomotor stimulants (e.g., amphetamine, cocaine) and opiates (e.g., heroin, morphine) for two reasons. First, considerable knowledge