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Strategy And Action Plans For Panera Bread Company

1156 words - 5 pages

Introduction
This report draws the action plans required to implement strategy for Panera Bread Company introduced in the case study included in strategic planning course. The following topics are discussed in this report.
Background about Panera Bread
Case study discussion
Suggested Action Plan based on strategy mentioned in the case study
Comparing suggested plan with actual plan implemented by Panera Bread
Summary
Background
Panera Bread Company specializes in bakery-cafes and it one of largest food service company in United states. The company is also operating in Canada. The company is operating in three business segments including bakery-cafe, franchise and fresh dough and other products operations.("2012 Annual Report ," 2013)
.
Case study analysis
The case study had discussed the situational analysis and the strategy for Panera Bread Company till end of 2003.The situation analysis for Panera Bread company in 2003 can be summarized, using SWOT analysis, in the table below.
Strengths
Vertical growth
Horizontal growth
pioneer of fast casual restaurants
Social responsibility
quality of its bakery-cafes
Growth of franchise operations

Weaknesses
marketing

Opportunities
Emerging market (fast casual restaurants)
Customer satisfaction

Threats
Competition

Panera Bread Company was aiming to grow further by expanding both company-owned bakery-cafes and its franchises operations. The company strategy relied on the differentiation and on exploiting its competitive advantages which includes quality of bakery-cafes operations and sites of its cafes.
Suggested Action Plan
In order to implement the strategy adopted by the company and mentioned in the case study , the following outlines for the action plan is recommended. These plans address the major topics listed below.
Organization design
Information technology
R&D
Marketing
Information technology
Human resources
Organization design
The following actions are recommended in organization design to promote efficiency, innovation, quality and responsive to the customers.
In order to have greater flexibility and improved communication , the company need to adopt more flat structure than tall structure.
The company need to consider centralized decision to tight the decision making process with company strategy.
Establishing and review performance measures that encompass efficiency, innovation, quality and customer responsive to the customer.
The reward and recognition processes need to be linked to the performance measures.
Adopt Lean Six Sigma to standardize the processes and products and improve the quality.
Embedding the adaptive culture inside the company by motivating middle and lower levels managers for more innovations and initiatives.This will enable the company to be more productive and to adopt the new required changes.(Hill & Jones, 2013)
Functional structure is recommended because it ease the management control and specialization within the group or unit.(Hill & Jones, 2013)...

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