Strategy Assignment Kudler Fine Foods

1551 words - 6 pages

Kudler Fine Foods has long been the fine foods gourmet market choice in the Southern California area. In order to maintain its edge however, the company needs to assess its strategies using information technology as a tool and look for innovative ideas to take advantage of new and improved technological advances. Kudler Fine Foods also must maintain its status as a supplier of unique products and services. By recognizing the business tactics it currently uses, Kudler Fine foods can focus on increasing these tactics and expanding the use of new tactics. Through the constant monitoring of activities of gourmet market industry, Kudler Fine Foods will identify innovative ways that will allow them to enhance their strategy.TechnologyTechnology is the innovation, change, or modification of the natural environment to satisfy perceived human needs and wants. Implementing this innovation for Kudler Foods to use designed information systems can change the manner in which business is done through achievement of strategic goals or increases in productivity and performance. The use of Information Technology is also important to strategic systems. The focus can be external and internal, aiming at competitors or internally focusing on the organization's employees, with the intent of enhancing productivity, teamwork, and communication. Kudler Foods can make use of Information Technology to create business opportunities as well. Monitoring the activities of competitors, such as pricing and performance, is a form of information gathering known as competitive intelligence. Using technological advances in computer capabilities will also allow Kudler to monitor its own sales and inventory. This keeps costs low by ensuring new products is ordered, slow moving products are not reordered, and sales trends are recognized. Internally, each Kudler store needs to be equipped with its own computer network which handles all point of service (POS) transactions, handles multiple inventory functions, maintains payroll and could upload all data and communicate in real-time with the home office and other Kudler facilities. There is also a need to satisfy cyber shoppers. Online shopping and cyber shopper population has rapidly increased due to the use of computers in more than 50% of the U.S. households (Kerin, Harley, Berkowitz & Rudelius, 2006). The web and the internet should be used to incorporate online orders where customer can enter their order and have the ease of picking up the goods or having them delivered for an extra charge. To encourage online shopping Kudler can offer special online coupons for online shoppers. In order to meet these demands, Kudler will implement necessary software, train associates to access these orders, and employ a database system to track these orders for future use.StrategyKudler Fine Foods appears to be pursuing a differentiation strategy, in which it offers products and services that its customers perceive as "unique." By following this...

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