Strategy Implementation And Execution Report Apple Computer 1992

1784 words - 7 pages

Implementation strategy - 1992Executive Summary: Apple Computer's implementation strategy in 1992 was to gain market share through the expansion of the Mac business, expand into corporate enterprise computing, and diversify into related technologies that leveraged Apple's strengths in software. According to the Executive Management Team (EMT) of John Sculley, Michael Spindler, and Joe Graziano et. al, gaining market share could be done by lowering prices and costs to attract a larger number of users. By making Apple more "open"-both technically and organizationally - they could satisfy corporate enterprise growth. Furthermore, by moving beyond computers into consumer electronics, the Apple brand could be leveraged for growth. This strategy was to be implemented through the interconnection of existing structures, systems, and people management practices.Structure Analysis: Bringing a new organizational culture into Apple or any young creative company is very difficult and the evolving structure within Apple in 1992 failed to support the firm's strategy. Perhaps the biggest obstruction to the EMT's strategy was the loose and unstructured way people and units were structured at Apple. The employees at Apple were proud of the fact they did things differently than most companies. They were corporate in name rather than in culture. Work was done in groups and committees and decisions were made by consensus. Naturally, the directives handed down by the EMT in the early 90's were approached with suspicion and uneasiness. This is reflected in the increase of dissonant criticism found on the Applelink message boards. Furthermore, internal reviews of the quality of work life showed significant spikes in the level of employee dissatisfaction. People were beginning to feel like their company was losing its competitive advantage, its easy style of doing business, and that many of its qualified employees were being passed up for promotions. The people and groups within the company were not well organized. Reorganization was the norm. There was too much emphasis on management hierarchy, culture, and politics, which wasted potentially creative energy on developing new products. The work environment further illustrated this where managers sat in offices while non-managers sat in cubes. People loved the environment, but not necessarily the work itself.There were also a number of layers of managers within Apple. The EMT made the most significant decisions many times behind closed doors, which seemed to contradict the decentralized culture. The divisions were autonomous, and the managers were functionally and geographically specialized with little mobility. Lastly, the communication flows between people in the organization didn't appear to be conducive to the implementation strategy. As creativity was taken away and more standards were being put in place, communication seemed to be moving away from innovation, marketing, technology, and research and seemed to be...

Find Another Essay On Strategy Implementation and Execution Report Apple Computer 1992

Report on "Computer Games and Society"

736 words - 3 pages Report on "Computer Games & Society"Since games developed violence started increasing. Playing violent video games like Doom, Wolfe stein 3D or Mortal Combat can increase a person's aggressive thoughts, feelings and behaviour both in laboratory settings and in actual life. These kinds of violent games can affect the person's behaviour. Children could be affected negatively by violence computer games or other video games. One of the dangerous

Health and safety report on a standalone computer

4552 words - 18 pages Executive SummaryThe purpose of this report was to investigate the "Health and Safety" state of a standalone computer. The chosen computer is a Laptop Acer Aspire owned and used by Mike. This report tests a sample system in terms of security status and the test is conducted on that personal laptop. The aspects of the security testing include the checking of the current security applications of antivirus, firewall, adAware and other possible

a business report about the selection between Apple and Google mobile phones

3645 words - 15 pages Untitled EXECUTIVE SUMMARY This report is about the investigation and analysis on both of Google and Apple for potential investment from CIC. The recommendation of this report is to invest in Google The following aspects are included in the article: finance, corporate social responsibility, purchasing power and marketing analysis, stock trends, patent privileges, survey in electronic products, working conditions and employee

how to implement chosen strategies for Nestle by comparing the roles and responsibilities for strategy implementation between Nestle and Starbucks

4301 words - 17 pages 2016 to 2018This report aims to show how to implement chosen strategies for Nestle by comparing the roles and responsibilities for strategy implementation between Nestle and Starbucks, evaluating resource requirements to implement a new strategy for Nestle, and discussing targets and timescales for achievement in Nestle to monitor a given strategy.4.1. Compare the roles and responsibilities for strategy implementationIn this report, Starbucks is

A successful Enterprise Resource Planning (ERP) system implementation requires integration of technology with business strategy and assessing the impact of the system on all aspects of the business;

9755 words - 39 pages make the final opinion.The Overview of Chapter-2Review of Related literature:The study into Public Sector Enterprise Resource Planning ERP systems revolves around the success factors of Enterprise Resource Planning (ERP) system implementation as it not only depends on integration of technology but also on a good outsourcing effort as a business strategy and also on hypothesis that states the implementation of Enterprise Resource Planning (ERP) that

This report is required to choose a business operating in the tourism sector and describe how the business segments its market and how this segmentation is reflected in its marketing strategy.

3605 words - 14 pages introduce an understanding of market segmentation and marketing strategy integrated with the exiting business - Dreamworld. It clarifies how Dreamworld - the largest theme park in Australia segments its market, and how the segmentation is reflected in its marketing strategy.Firstly, the report indicates the background of Dreamworld market. It describes how Dreamworld segments its market and identifies the marketing strategies applied by

Write an newspaper report on "Maintaining your computer" and it's value to us.

511 words - 2 pages Maintaining your computerYou may have noticed that with time your new computer gets slower and has more errors, This problem can be easily solved by maintaining your computer. Maintaining your computer is a very important task, which you must do regularly, however there are ways and means to simplify maintenance,You can use the task scheduler to automatically perform maintenance. First, we will discuss the basic maintenance tools.When you

Apple Corporation - strategic analysis

9356 words - 37 pages this change to survive, not to conform. If Apple doesn't implement this change, there soon will no long be "an" Apple Computer, Inc. Change doesn't come about necessarily because one sees the light. Change comes about because one feels the heat. Apple is feeling the heat.Apple must implement this change by getting its research and development divisions on the same page as its new strategy of providing for the computing needs of all computer users

Strategic Planning at Apple, Inc.

1787 words - 7 pages affecting its planning. The essay will elaborate on Apple's mission, vision, and goals, will give a SWOT analysis, and will also elaborate on strategy implementation and strategy control.Influences Affecting Strategic PlanningThe factors that influence strategic planning at Apple are numerous. Apple chose differentiation as their strategy. This decision means that Apple could benefit from several strategies such as growth, product development

Apple Inc.

2567 words - 10 pages responsibilities of decision making in the hands of its employees in the field (Apple Computer, 2009). Apple’s Business philosophy Apple’s entire innovation depends upon one slogan that is ‘Think Different’. Apple has a strong and potential following of loyal customers and wide fan list that consistently deliver to the success of organization. Apple has incorporated the strategy leverage of creating innovations with more relevant ideas in its

Total Quality Management

578 words - 2 pages (Hashmi, 2003). Apple, an electronic and computer software provider is among the few electronic organizations that have demonstrated their commitment to total quality management by providing quality products that are continuously enhanced making them viewed by many consumers as the number one electronic and software provider of the 21st century.Over the last decade Apple has proven to be a leader in the electronic and computer software industry

Similar Essays

Donna Dubinsky. The Business Strategy Of Dubinsky Led Apple Computer Inc. To Become A Major Player In The Computer Industry

1281 words - 5 pages IntroductionIn dealing with change and how it affects the individual at a professional level, the Donna Dubinsky Case exemplifies the concept at its maximum. She has had a promising career: her goals and objectives have always been achieved and in many instances outwitted. She has had the support of her boss, Roy Weaver, since the day she arrived Apple Computers; and Weaver has expanded her responsibilities, challenged and rewarded her for her

History Of Apple Computer 2002 And The Pc Industry.

2679 words - 11 pages then there is no reason why Apple can't "print money".Bibliographywww.pattosoft.comhttp://www.quickmba.com/strategy/porter.shtmlwww.geocities.com/franktau.htmlwww.palm.comwww.linux.comwww.nngroup.comHarvard Business School. "Apple Computer 2002." Yoffie and Wang. March 2001.www.apple.com

Implementation Of Digital Marketing And E Commerce Strategy

2042 words - 8 pages Proposed Research Topic: Implementation of digital marketing and E- commerce strategy across global business operations in building materials sector. To recommend and analyse the best approaches for the implementation and to create implementation plan (road map) in the use of E -commerce and digital marketing for the organisation

Dell's Long Term Objectives: Strategy Formulation And Implementation

1169 words - 5 pages "Direct Marketing" strategy. Dell entered the computer industry at an opportune time with competitive prices and a production strategy which does not build units until units are ordered, which minimizes inventory and allows customers to customize their units. The direct sales model has helped in cutting down inventory costs and also reduces the lead time in serving customer order. The biggest entry barrier that Dell has to face when expanding into