This website uses cookies to ensure you have the best experience. Learn more

Strategy, Process, Product, And Services Essay

4190 words - 17 pages

Overall introductionThe car industry represents an oligopolistic type of market with differentiated product features, unrestricted but hard to force entry barriers, strong competition and a few dominant firms that hold most of the market share.External analysis:'Business organisations differ in many ways, but they also have a common feature for example transformation of inputs into outputs. This transformation process takes place against a background of external influences which affect the firm and its activities. They are complex, volatile and interactive, but cannot be ignored in any meaningful analysis.' (Business in its environment page 3)A combination of strategic models and frameworks will be used to critically evaluate the competitive landscape of the car industry in order to identify the prevailing conditions in the wider environment and the dynamics of the industry that can ultimately impact and influence HONDA and BMW car manufacturers.PESTEL Analysis: Past events and experiences being used as a forecast of the futurePolitical: Car industry represents oligopolistic type of market with differentiated product features, unrestricted but hard to force entry barriers, strong competition and few dominant firms that hold most of market share. Governments rely on the car sector as well as related suppliers and services in terms of employment, taxation, GDP and balance of payments. Car makers require growing economies with rising levels of disposable income and consumer confidence in order to succeed. Government is often balancing and restricting economic consideration with aspirations of consumers in terms of mobility and materialism. Political issues are a significant underlying factor although collaboration between manufactures, suppliers and national governments are becoming increasingly common.Economic: Demand is predicted to increase in all world trading zones with production capacity will continue to exceed demand. Demand fluctuations are appearing between country markets. Increase in taxations of production which represents significant government revenue.Social-cultural: In 1980 there were thirty car manufactures, by 2000 this had fallen to thirteen (Case Study: The Global Car Industry) where smaller manufactures (Saab, Rolls Royce, Jaguar, and Volvo) were bought by larger companies (General Motors, BMW, Ford)Technological: Changing the upstream supply chain as component suppliers split into layers and become total solution providers. Full cell technology will replace safety as the number one technology issueEnvironmental: Concern over the environmental pollution generated by internal combustion engines which burn petrol and diesel fuel, encouraging product innovation to reduce toxic emissions and to develop more efficient engines. Ecological issues is a significant underlining factor and has a great effect on product and processesLegal: The volume of traffic in many cities around the world is forcing governments to consider a range of...

Find Another Essay On Strategy, Process, Product, and Services

Product Life Cycle and New Product Pricing and Mix Product Pricing Strategy

1676 words - 7 pages mobiles if the price of it decrease. Therefore, the sales increase after the price strategy changed from skimming to penetration and the market share of 3G mobile begins to expand.Product-mix Pricing Strategies - When a product is a part of mix product, there are five general pricing strategies to account for.1. Product Line Pricing"Where there is a range of product or services the pricing reflect the benefits of parts of the range." (Marketing

Walmart strategic planning and process - Strategy planning and development - Essay

2615 words - 11 pages to Work” and in 2002, “Wal-Mart officially became the world’s largest company based on its $245 billion in sales” (Wheelen & Hunger, 731). Wal-Mart’s winning strategy in the United States was based on selling brand products at low cost while still offering the customer a quality product. Wal-Mart is in the business of selling everything customers need in their everyday lives. This includes the consumer goods listed above as well as food

Supply and Demand Chain Management: The Effect of Adding Services to Product Offerings by

880 words - 4 pages Overview of the article Various operations management facts and theories are objectively presented throughout the article of “Supply and Demand Chain Management: The Effect of Adding Services to Product Offerings” by Oscar Bustinza, Glenn Parry and Ferran Vendrell-Herrero. These theories include supply chain management and competitive advantage, operations strategy and technology. The main purpose of the literature being reviewed is to address

Option 3 – Green Product Design and Marketing Develop a 'green' product idea and devise an appropriate marketing strategy

2738 words - 11 pages will be the sole distributor of the product.2.0Green product design'Fulfilling basic human needs and improving the quality of life are the main objectives of any development process. These objectives must be understood as the capacity to achieve social and economic growth in an environmentally sustainable manner, based on a long term perspective in order not to jeopardise the interest of future generation.'(Solar best practice 2002) That is why

Rapid and Continuous Flow of New Product in Hong Kong Fashion Industry through Quick Response Strategy

1222 words - 5 pages , Benetton, the Italian Knitwear retailer, has been able to respond quickly to demand ‘in-store’ through its QR policy of ‘piece dying’ garments in the colors that are in demand (HBS, 1984), and therefore Benetton can win customer’s preference. Meanwhile, in Hong Kong, the implementation of QR strategy and the phenomenon of rapid and continuous flow of new product, has been massively adopted by the local retailers. Thus, this chapter aims at

The Distribution Strategy of the Product in the UK Market and Types of Distribution Channels Utilized

1599 words - 6 pages The distribution strategy of the product in the UK market and types of distribution channels utilized.Distribution is defined as: "involves company logistics and marketing activities concerned with making and distributing the finished product to customers" (Kotler et al 2007, p106). Distribution simply refers to how you will sell your products to your customers. Depending on what product you are selling will directly influence how you distribute

Rapid and Continuous Flow of New Product in Hong Kong Fashion Industry through Quick Response Strategy

1097 words - 5 pages of focusing the retailer’s efforts on a select group of customers and employing a penetration strategy to serve ‘all’ of the individual needs of a given market segment (Lewison, 1997). Fashion retailers are increasingly embracing target marketing as it helps identify marketing opportunities better. They can develop the right product, adjust their prices, distribution channels and advertising to each target market efficiently. According to Kolter

Collaboration and Co-creation: An Investigation of a New Product Development Process

2103 words - 8 pages products and services.” However, this strategy of creating innovation is relatively new in developing countries’ market. A critical constraint to the success of the co-creation of value derived from the customers’ perspective as the process is based on voluntary basis. Hence, it is essential that a study on how customers aware of co-creation, and what are the motives driving them to engage in the process of co-creating value must be conducted to

Process Model of the Transformation of Goods and services produces a business model

543 words - 2 pages model being the metadata. The metadata helps to describe the definition of the operational system, but is insufficient to describe the entire process without the specifics of the operational model.Works Cited"AMS (Automotive Management Systems)", Online Posting, 31 May 2000, OperationalSystems 1000, 21 Nov 2003, http://www.automotivemanagement.com/PPLMGMT/1000opsy.htmKrajewski, Lee J., and Larry P Ritzman. Operations Management Strategy and Analysis. Boston: Pearson Custom P, 2000.

Discuss the different strategies to manage products and services throughout the product life cycle with particular reference to mature products and deletion decisions

3354 words - 13 pages substitute products have been introduced or customer tastes have changed.Whether it is a physical goods or services, the effective way of outperforming competitors with same quality and price of core products is providing customers with a large variety of services in addition to the core product. Kotler (2000:3) present an idea that "Customers buy offerings of goods, services, information, personal attention and other components." Service is a part

New Product Launch Strategy: The Case of iPhone of Apple and GSM voice activated phones of Samsung - SCU/MBA - Case Study

2004 words - 9 pages Introduction: In the process of globalization, almost all companies over the World must face the variety of scenarios due to the impact of this phenomenon. Dealing with this problem, every company needs to always closely follow the target of increasing the profit through enhancing the quality of its products as well as optimizing the launch of new product. New products will produce the increase of sales and profits. More importantly, it can

Similar Essays

Process And Location Strategy Essay

795 words - 3 pages infant should be kept in the Neonatal Intensive Care Unit (NIUC) before transferring to the baby nursery. Step 8 - If the baby can't be stabilized for discharge with the birth mother, the baby will be discharged at a later date/time Step 9 - Birth mother and/or infant, when ready, are discharged and taken by wheelchair to the hospital exit. The process that Arnold Palmer Hospital can study and analyze to make its services that they provide

Product Portfolio Analysis And Strategy Change Proposal

855 words - 4 pages Because of the recent decline in product quality and problems successfully developing and delivering products, IRSC BAS is in need of a change. This proposal seeks to provide a strategy to align our products and services with our organizational goals based on an analysis of our product offerings. Part of our new strategy involves eliminating obsolete or unprofitable products in order to allow greater opportunities for innovation. The rest of

Understanding Product And Process Life Cycle

2643 words - 11 pages stage. Whether a product or a process, manufacturers or companies need to be aware of the stage in which the product or process is within the life cycle. The stages of the product or process life cycle include the introduction period, growth, and maturity (Meredith & Shafer, 2013, p. 37). These three stages are directly related to the amount or product or services that should be available. The stages in which the volume is determined are

Strategy Book Reviews And Five Product Strategy Plans

1370 words - 6 pages Strategy Book Reviews and Five Product Strategy Plans The goal of this paper is to provide key insights and concepts from three strategy books and then begin the strategy planning process for five different products. The three books shy away from advocating old school Porter’s concepts and instead recommend strategic innovation since modern market environments are dynamic. Book 1: Thinkers 50 Strategy Crainer and Dearlove (2014) discuss