Study of Varndean e-Learning
Introduction to the Company, (Overview)
Varndean e-Learning is a small educational software company based in a
school. The people who run the company were all at one stage teachers
at Varndean School. Their company was formed in 2001, when the
directors wrote some software to help their students with GNVQ ICT.
They Still work from a small office within the school, where they
develop software and take orders over the phone. All of their software
is thoroughly tested on students from Varndean School before it is
marketed as they believe it must be appealing and value the views of
They run Sales Seminars in London and Birmingham three times a year
where they demonstrate the software to large groups of people on a
large screen. They also run Training Sessions three times a year in
London and Birmingham where teachers from many schools who use the
software go to learn how to use it.
Varndean e-Learning may only be a small company now, but they have
many plans for the future, which include spreading out into other
areas of the School Curriculum and developing software for them to aid
the student's learning.
John Burton, one of the directors of Varndean e-Learning has many
roles within the small company. He works on developing the Interactive
Learning Software and within the Finance department, but his main role
within the company is selling the products to customers.
One of the main ways products are sold is through their Website,
(http://www.varndean.net), where potential customers can order a demo
disk, view a sample video from one of the Case Studies, (from Hanover
Displays) or order the real products. They can also order by post,
telephone or Fax.
Within the sales department, they run large marketing campaigns to
advertise their products and demonstrate them to people. Mostly the
products are demonstrated fully at Sales Seminars on a large screen
using a Tablet PC and a Portable projector. Without the use of ICT
they couldn't even produce their products let alone demonstrate them!
Varndean e-Learning have a computerised database stored in a database
programme, (Microsoft Access), which holds details about all of the
schools in the country. Because of this they must subscribe to the
Data Protection Act. They send letters to all of the schools informing
them about new products on sale, which is accompanied by a flyer
giving them more information. They produce high quality colour flyers
in a Graphics Package called Adobe PhotoShop.
The letters are produced in a Word Processing programme, (Microsoft
Word), and they are personalised for each school by the use of Mail
Merge between the Database Programme and the Word Processing
Programme. This saves them a lot of time which would have been needed...