Trends In Consumption Patterns Essay

803 words - 3 pages

Trends in consumption patterns are principally the study of economics. Economics is the study of how human beings coordinate their wants and desires, given the decisions-making mechanisms, social customs, and political realities of the society. (Colander, 2004, p.18) The trends typically fluctuates based upon the supply and demand of a given product or service. When quantity of a given product or service rises as price rises, and so when the supply of the same so does the price when other things constant. (Colander, 2004, p.90) Demand on the other hand, dictates that the demand rises as prices falls, and so the demand falls as the prices rise, again, as long as other things remain constant. (Colander, 2004, p.84) What this means from a consumer perspective is it that when the price goes down the demand goes up and conversely when the price goes up the demand goes down. Consumers are more likely to purchase a product or use a service when the prices are lower and hold off purchasing when prices are higher. From manufacturer or service providers perspective when the prices are higher the supply will increase and as prices decrease so will the supply.A factor in consumption trends is the wealth of consumers. The consumption of fruits and vegetable in the United States has increased in the past two decades along with the nation's prosperity. Higher incomes allow consumers to make buying decisions based upon factors other than just cost, such as health concerns and caloric needs. Fruit and vegetable inclusion has long been considered an important part of any healthy diet. Consumers have traditionally made diet decisions based upon several factors like health, availability, and cost.Fruit and vegetable consumption is most often based upon seasonally available foods. The most affordable produce are those grown locally in a particular season. Imported produce is often priced out range for many consumers. Food consumption trends, however, change as incomes rise. With higher incomes people can afford more variety in the types of produce included in the diet. In the United States fruit and vegetable consumption has grown in the past 20 years. Today Americans are eating fruits and vegatables that they did not even know existed twenty 20 years ago. Familiar produce, previously only available in specific seasons, is now available year round with improvements in storage and transportation from other countries. Americans are becoming increasingly interested in healthier lifestyles. This has led to an increased produce preference for fresh and...

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