Success From Advertisement As A Business Tool

745 words - 3 pages

In the current world, most of the businesses have succeeded because of using advertisement as a business tool. Advertisement is a form of communication, which is used to persuade, manipulate, or encourage the customers to buy your products or services. Some of the examples of advertisement used to attract the attention of the public are: broadcast, print, and electronic media. The main objective of the different types of the methods of advertisement is to make the public to be aware of the new products or services, which are being offered in the market. In addition, it informs the audience on the quality of the products or services as well as persuading them to make use of the services offered or buy these products.
A good advertisement should have a great impact on the sale of the products. This is the reason why most of the companies spent a lot of money in the advertisement of their goods and services.
One of the benefits of the advertisement is that people get inform of the different products and services , their cost, utilities and other requirements. Nevertheless, it entice the customers to purchase what they are selling. A very effective advertisement is able to large number of potential customers. Moreover, they make positive impact on the products and services being offered. Advertisement is also able to create a brand name of the new product. Hence, making people recognize the product and get attracted to it because of the catchy advertisement. In addition to that, you will get direct feedback from customers about the products or services, which they have received. As a result, customers will have personal opinions of the products or services after viewing it. These opinions are significant since it will assist in improving the products or services so that it can allow it to better the needs of the customers.
Disadvantages of advertisement
Advertisement is very expensive. In fact, companies have to spend a lot of money doing the advertisement. This is a liability to the companies when the advertisement is not effective when promoting the products or services of the company. However, most of the firms try to offset the cost of the advertisement by setting the prices of the goods to be high or through surcharges. This will...

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