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Suggest An Appropriate Brand Name For Each Of The Following Goods. Defend Your Choices.

1209 words - 5 pages

a.Laundry detergent.b.Sports car.c.Scooter.d.Jeans.e.Outdoor boots.f.Pizza.g.Fresh-fruit drink.As a marketer, what steps would you take to build brand loyalty to "three" of the above products.Answer:Before to suggest a brand name for any goods, we have first to know some information's about branding and brand name.The American marketing association defines a brand as a name, term, sign, symbol or design or combination of these, intended to identify the goods or services of one seller or group of sellers and to differentiate them from those of competitors. (Philip Kotler - Principals of marketing)A brand conveys a specific set of features, benefits and services to buyers. It is a mark, a tangible emblem, which says something about the product.The best brands, for example often convey a warranty of quality. A brand can deliver up to six levels of meaning: Attributes, Benefits, Values, Culture, Personality, and User.Finding the best brand name is a difficult task. It begins with a careful review of the product and its benefits, the target market and proposed marketing strategies.Desirable qualities for a brand name include the following:1.It should suggest something about the products benefits and qualities.Ex: OASIS (a still fruit drink).2.It should be easy to pronounce, recognize and remember.3.The brand name should be distinctive.Ex: shell, KODAK, Virgin.4.The name should translate easily and meaningfully into foreign languages.5.It should capable of registration and legal protection, a brand name cannot be registered if it infringes on existing brand name.After this information I think that it is to defend any choice of the brand name:a.Laundry detergent: MY-FOAMThis brand name is easy to pronounce and suggest something about the benefits (foam) and I think there other product has this brand name, so it is capable of registration.b.Sports Car: PASSAROIt is easy to pronounce this brand name and it is and easy to remember, this name is the translate of the meaning of BIIRD to Italian language, so it suggest something about the benefits , which is that this carry has a good speed like the bird.c.Scooter: FLYWhen u rides the scooter u feel like you are flying on the sky, so I think that it is a good brand name that describe the status of the rider. Also it is easy to pronounce and to remember.d.Jeans: WEAR-METhis is an attractive brand name that call the customers and motivate them to buy this product, also it is easy and distinctive.e.Outdoor boots: SOFTLANDThe very important benefit in the boots should be the softness and the tenderness, so I think that it a very meaningful brand name of the benefits. This name tells you that you will touch a soft land when you wear this boots.f.Pizza: TANGY PIZZATangy is one from the benefits of the pizza that have a good taste and smell, and also it is easy and distinctive.g.Fresh-fruit drink: FRUICYIt is a combination between Fruit and Juicy, it is an attractive and distinctive and easy brand name, and of...

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