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Summary Of Michael Curtin's Article "Murdoch's Dilemma, Or What's The Price Of Tv In China?"

599 words - 2 pages

According to Michael Curtin's article "Murdoch's Dilemma, or What's the price of TV in China?" Rupert Murdoch acquired Star TV in attempt to create a Pan-Asian media empire but could not overcome the problems associated with such a broad range of a culturally diverse audience and, says curtain, "the logistical demands of competing with local and national television broadcasters". Also the fact that "global satellite systems are grounded by a set of forces that are materially and culturally specific to societies that fall with their footprints" posed another dilemma. Rupert Murdoch believed that television had a significant impact on power hierarchies because it exposed the "backstage" behavior of people in power and also created intimate feelings with others that were previously feared or rivaled. He believed that social integration was accelerated by electronic media through imagery and that this media imagery could change local experience by allowing tens of millions of viewers to experience events from no particular perspective but their own. This lack of predetermined perspective would help the creation of transnational political movements on issues such as ecology, human rights, and nuclear disarmament, by destabilizing the conventional power hierarchies. Curtain also states that Murdoch believed that "satellite broadcasting allowed viewers of closed societies to by-pass state controlled television".However the unique culture of the People Republic of China had a difficulty with media globalization because globalization aimed to "weaken the cultural coherence of all individual nation states". Consequently private ownership of satellite dishes, newspaper advertising for foreign satellite services was banned by the Chinese leaders. These steps proved to be successful and reinforced the idea that "physical infrastructure on the ground was just as important to Star TV as high speed conduits in the sky". In reaction to this Star TV was...

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