Summary Paper On "The Indictments Against Advertising" By Courtland L. Bovée And William F. Arens

557 words - 2 pages

Drawbacks in the Advertising BusinessAdvertising is a multibillion-dollar endeavor that persuades the society that buying certain products will, in one way or another, improve the lives of the American people. Many critics believe that too much advertisement influences the materialistic side of people. They also criticize advertisements because they claim it has the authority to make people buy irrational things. Courtland L. Bovée and William F. Arens, authors of The Indictments Against Advertising, explain to readers the benefits and drawbacks of advertising in our society. Although advertising is used to promote products and services, this business tactic has recently developed into a strictly analyzed profession.In the business force, many companies rely on advertisement to promote their product or services. Many defenders of advertisement believe that by putting their name on a product, the company will work harder to make sure the product or service does what it promised. If the creation does not perform to its promised excellence, the product and the company's name will forever be forgotten. Numerous advertisements promise greater sex appeal, higher social status, or other unrealistic advancements in social status, which ultimately causes people to buy things they cannot afford. Critics believe advertisement affects our value system, putting a stress on material things and generating a relationship between materialism and happiness. The United States is the most materialistic society in the world; critics ask if the attainment of more materialistic things really creates a more joyous life.Authors Bovée and Arens explain how advertising manipulates people psychologically to spend more money on things they do not need (Bovée and Arens 359). Advertisement is socially criticized in every...

Find Another Essay On Summary Paper on "The Indictments Against Advertising" by Courtland L. Bovée and William F. Arens

A Rose for Emily. A summary report on the short story by William Faulkner.

1342 words - 5 pages A rose for emilyLove, obsession and Gossip In "A Rose for Emily," William Faulkner uses the point of view of the townspeople to show their personal opinions and judgment's of Miss Emily. He writes a story about a woman who is traumatized by the way her father has raised her and the effects of his strict and overprotective mentality. Because of her father's death she finds it difficult to let go and live a normal life that involves social

The Giver, by Lois Lowry, Fahrenheit 451, by Ray Bradbury, and Logan's Run, by William F. Nolan

894 words - 4 pages state in both of these communities regulate death but have sugar-coated the idea through vague language or ceremonies that promise rebirth. Logan and Jonas begin to see through the deception and rebel against it by opposing the rules and escaping from what seemed to be perfect communities.

Summary Paper on Guides and Tutorials

713 words - 3 pages Summary Paper on Guides and Tutorials Introduction Until starting this class, I never realized the limited knowledge I had on writing. The four assigned reading pamphlets and tutorials, while not very long, have enlightened me. This eye opening is not large, measured on what is to come, but the overall experience is dramatic so far. The required readings are CSU-Global Guide to Writing and APA Requirements pamphlet, Avoiding Plagiarism

"Lexus and the olive tree" by Thomas L. Friedman.

878 words - 4 pages Book Review: The Lexus And The Olive TreeIf you want to understand the post-Cold War world, you have to start by understanding the new system that has succeeded it --- globalization. That is the premise of the book The Lexus and the Olive Tree by the New York Times foregin affairs columnist Thomas L. Friedman.The book is divided into three parts. Part One, "Seeing the System" explains the system of globalization and how much it differs from the

"Lexus and the olive tree" by Thomas L. Friedman.

10332 words - 41 pages reward Mexico, Brazil or Korea by buying their bonds when they do the right thing - when they reform their economies and put on their Golden Straitjackets - The Herd would be unable to do much at all.Instead of U.S. and Western Europe being able to suck in all imports from developing countries so they can export their way back to life, the big developed countries could be tempted to put up new, protectionist walls against new imports to preserve

Summary Paper on The Perils of Obedience by Stanley Milgram Response to his writing Christina Mahoney

1122 words - 4 pages inflict on another person just because they were ordered to do so. He explains the details of this experiment by setting the scene. They brought in 2 people one to be the "teacher" and one to be the "learner"(3) The learner is then strapped to an electric chair while the teacher asks questions. For each wrong answer the learner gets an electric shock, which progressively grows stronger.The outcome of this experiment shocked Milgram since he had

Summary of "The Boston Photographs" Summary and Response Paper. This essay is about "The Boston Photographs" by Nora Ephron

554 words - 2 pages Summary of "The Boston Photographs"In "The Boston Photographs," writer Nora Ephron writes about three very controversial pictures taken of a rescue attempt that failed. The photographs were taken by Stanley Forman of the Boston Herald American. He was using a motor driven camera, which allowed him to take three frames per second. The first shot showed a fireman that was rescuing a woman and a child. The next picture showed the fire escape

William Shakespeare's A Midsummer Nights Dream and L. Frank Baum's The Wizard Of Oz

1369 words - 5 pages William Shakespeare's A Midsummer Nights Dream and L. Frank Baum's The Wizard Of Oz L. Frank Baum is the author of one of the most magical fairy tales ever brought to our screens. A series of books were written and in 1939 created into a film. It was a masterpiece that was to be one of the biggest films ever made, enjoyed by children and adults all over the world. There are many reasons why this film has the element of

"The Lost Fight", by William F. Buckley, Jr. and "Only the Force of Law Can Deter Pornographers", by Jim Exon: Opinions over the controversy of pornography and laws.

887 words - 4 pages Pornography is sexually explicit pictures, writing, videos, or other material whose main purpose is to cause sexual arousal. In the readings, "The Lost Fight", by William F. Buckley, Jr. and "Only the Force of Law Can Deter Pornographers", by Jim Exon, both discuss their opinion over the controversy of pornography and possible laws regarding pornographic sites on the internet. Buckley doesn't really have a stand point about the situation of

The Faithful Wife by Barbara L. Greenberg

715 words - 3 pages The Faithful Wife by Barbara L. Greenberg      “The Faithful Wife”, written by Barbara L. Greenberg, uses first-person narration to depict the style, language, and theme of the poem. By using first-person narration, Barbara Greenberg was able to portray events and ideas very persuasively to the reader. In addition, this first-person narrator creates dramatic irony concerning the title in reference to the body of the poem.      The reader

The Role of Gender and Ethnicity in Perceptions of Rape and Its Aftereffects by L Schneide

2089 words - 8 pages victimization. The honor culture Sixto lives in demands revenge for his sister’s rape and for her loss of chastity. “The Role of Gender and Ethnicity in Perceptions of Rape and Its Aftereffects” by L Schneider and "The Two Faces Of Revenge: Moral Responsibility and The Culture Of Honor" by Tamler. Sommers help me better understand in “Spanish Roulette” how, in a Spanish honor culture, rape is personal not police business, rape stains the honor of both

Similar Essays

Summary Paper Of "Making The Pitch In Print Advertisement" By Bovée, Courtland L., John V. Thill, George P. Dovel, And Marian Burk Wood

646 words - 3 pages The Mysterious Life of a CopywriterIn opposition to the perceptions of many people, a copywriter has to be in command with the language and has to be able to think outside of the box. In Making the Pitch in Print Advertising, authors Courtland L. Bovée, John V. Thill, George P. Dovel, and Marian Burk Wood explain the importance of copy and how copywriters play a large role in the advertising process. Bovée is the C. Allen Paul

"What's In A Name?: Analysis Of "Feminist" Nancy F. Cott, William L. Oneill's 1969 "Everyone Was Brave"

860 words - 3 pages In the Article "What's In A Name", the meaning and significance of the word feminist is discussed. Writers of activists of feminism are analyzed and quoted to explore a conclusion to the depth, meaning, and truth of the word "feminism". This article goes beyond the simple term to conclude through analysis that there in fact is no single definition for feminism, when the term is analyzed so fervently.In the article by Nancy F. Cott, William L

Title:Pr Summary Paper Re:Current Trends In The Global Community As It Relates To Public Relations Discusses The Publicity And Advertising In Terms Of Their Impact On Publics

1891 words - 8 pages IntroductionThis paper will illustrate some of the current trends in the global community as it relates to Public Relations. Additionally, this paper will discuss the publicity and advertising in terms of their impact on publics. Other topics that will be discussed will define why proactive Public Relations need to be planned prior to an event happening. In the event pre-planning does not take place, a plan of action in the form of being

An Essay On An Freudian Approach To The Jekyll And Hyde By Robert L. Stevenso

1283 words - 5 pages " The unconscious is the true psychical reality; in its innermost nature it is a much unknown to us as the reality of the external world, and it is as incompletely presented by the data of consciousness as is the external world by the communication of our sense organs."--Sigmond Freud (Rieff 32)In Robert L. Stevenson's novel, The Strange Case of Dr. Jekyll and Mr. Hyde, the reader encounters Dr. Henry Jekyll, a well-known and respected man of