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Sumsung Essay

1156 words - 5 pages

Cambodian Mekong University Individual Assignment
Prepared by: Soth Sothea Year 1 Semester 2 Page 1
SAMSUNG
I. COMPANY PROFILE
Type Chaebol
Industry Conglomerate
Founded 1938
Founder(s) Lee Byung-chul
Headquarters Samsung Town, Seoul, South Korea
Area served Worldwide
Key people Lee Kun-hee
(Chairman of Samsung Electronics)
Products Apparel, chemicals, consumer electronics, electronic components, medical equipment,
precision instruments, semiconductors, ships, telecommunications equipment
Services Advertising, construction, entertainment, financial services, hospitality, information and
communications technology services, medical services, retail
Revenue US$ 247.5 billion (FY 2011) [1]
Net income US$ 18.3 billion(FY 2011) [1]

Cambodian Mekong University Individual Assignment
Prepared by: Soth Sothea Year 1 Semester 2 Page 2
Total assets US$ 384.3 billion (FY 2011) [1]
Total equity US$ 159.6 billion (FY 2011) [1]
Employees 369,000 (FY 2011) [1]
Subsidiaries Samsung Electronics, Samsung Life Insurance, Samsung Fire & Marine Insurance
Samsung Heavy Industries, Samsung C&T, Samsung SDS, Samsung Techwin etc.
Website Samsung.com
II. PROCESS OF DICISION MAKING
Samsung‟s competence strategies have recently turned into "aggressive chasing‟
by responding quickly to Apple launches. The Apple vs. Samsung ruling put an
exclamation mark to Samsung‟s values of Corporate Social Responsibility towards
its stakeholder. "Within Samsung where some designers feel the overlooked and
undermined, there are calls for a change of lack‟ (Kim, 2012).Samsung designer
who didn‟t want to reveal his identity quoted, "Designers have a lot of unique and
creative ideas, but these have to be loved by the top decision makers. The problem
was because they were so fascinated by Apple design; these ideas weren‟t really
satisfactory to please the top leave‟ (Kim, 2012). Samsung executives that refer the
issue as "crises of design‟ seem to move on nationally.
The decision making at Samsung appears to be quick, responsive to the
demands of market, flexible and meeting the needs of the hour. Samsung‟s mobile
chief Shin is optimistic about the future of the company as he guaranteed to proffer
extra-ordinary, innovating, and unique products in future at Europe‟s biggest

Cambodian Mekong University Individual Assignment
Prepared by: Soth Sothea Year 1 Semester 2 Page 3
electronic show. Shin also credited Samsung‟s extraordinary, elite workforce by
calling them "diligent and exemplary‟ (Kim, 2012).
III. LOCAL AND BUSINESS STRATEGY
Local: Samsung Electronics Bldg., 1320-10 Seocho-2-dong, Seocho-gu
Seoul 137-857 South Korea
Business Strategy:
Samsung appeals to more markets by providing a plethora of gadgets such as
cell phones, smartphones, tablets, etc. to both low and high-end markets meaning
at least one of their products will, presumably, appeal to a person. Samsung has...

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