Cindy Crawford, Kate Moss, Naomi Campbell, and Gisele Bundchen, just to name a few, are some of the world’s most beautiful super models. They make their living being beautiful and unapproachable. Perfectly applied make-up, designer clothing draped over thin hips and bony shoulders. Hair coiffed teased and piled high upon their entitled, snobbish heads. Lights! Camera! Action! It’s to be expected in this industry of beauty. So how does a Burger King hamburger fall into the category of super model?
I guess you could say that there are several similarities between a super model and a BK burger. For instance, there is an entourage of professionals that make both super models and BK burgers beautiful. Did you know that food stylist are professionally trained and can earn up to $750 per day? Can you imagine being paid $750 per day to put make up on food and place it “just right” on a platter? There are producers, art directors, lighting and camera assistants and prop people that arrive at least two hours before a typical photo shoot.
Shooting food requires lots of details. On the day of the shoot, the props and background are laid out and all of the food ingredients are made available to stylist right when they arrive. The most important aspect of the shoot is to make sure the burger is receiving the proper lighting. Food can be so colorful and textured, but if the lighting is wrong, it can make the burger look flat and dull. The lighting actually tells a story. It speaks to the character of the food. The lighting also expressed what Burger King is trying to sell; a beautifully finished product.
The burger patty is purposefully under cooked so that it does not shrink, therefore making the burger patty actually hang off the sides of the bun. This is very important, visually. The burger patty gets a beautiful flame broiled appearance from being bathed in steak sauce and micro-waved. To complete the flame broiled look, it is then marked with painted on grill marks, and a splash of corn oil to enhance its eye-popping, faux flame-broiled profile. Like a prissy micro-surgeon, the stylist uses Q-tips to blot out pools of grease settling on the top of the burger. It’s then covered in a majestic layer of crisp green iceberg lettuce, sweet succulent red ripe tomatoes flown in fresh from California, tangy onions, and...