Super Shampoo Essay

3389 words - 14 pages

SUPER SHAMPOO PRODUCTS AND THE INDIAN MASS MARKET - A CASE STUDY
Submitted by:
ABHISHEK MOHANTY
REG No- 11PGDM-BHU002
PGDM 2011-13
IMI-BHUBANESWAR
Under the guidance of:
DR. D.D.SWAIN

DECLARATION
I hereby declare that the report titled "Super Shampoo Products and the Indian Mass
Market - A Case Study" submitted to IMI-Bhubaneswar, is a record of an original
work done by me under the guidance of Dr. D.D.Swain, faculty member, IMI-
Bhubaneswar.
Abhishek Mohanty
Reg No.- 11PGDM-BHU002
ACKNOWLEDGEMENT

I take this opportunity to acknowledge a deep sense of gratitude to many people who
helped significantly to improve this project and without their help and advice this
project would not have been possible.
I am highly indebted to Dr.D.D.Swain for his guidance and supervision as well as for
providing necessary information regarding the project & also for his support in
completing the project.
My thanks and appreciations also go to my batch-mates in developing the project
and people who have willingly helped me out with their abilities.
TABLE OF CONTENTS

1. DECLARATION……………………………………………………………………3
2. ACKNOWLEDGEMENT…………………………………………………………..4
3. BACKGROUND OF THE CASE.………………………………………………….5
4. INDUSTRY ANALYSIS………...………………………………………………….6
5. SHAMPOO INDUSTRY IN INDIA………………………………………………..9
6. SWOT ANALYSIS…………………………………………………………………11
7. ISSUES AND DECISION POINTS………………………………………………..14
8. FINDINGS AND RECOMMENDATIONS……….……………………………….17
9. CONCLUSIONS……………………………………………………………………18
10. FUTURE...

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