Super Sized Communication Essay

760 words - 3 pages

Messages distributed by institutions such as the media have the potential to reach very large and anonymous audiences in a process called mass communication. In the movie Super Size Me, Morgan Spurlock documents a month of eating McDonald's, only to prove how food media affects the way Americans are living extremely unhealthy lives. According to The Mediated Communication Process (modified Westley-MacLean model) communication starts with an event, which in this case is the two teenage girls that decided to sue McDonald's for their obesity, then there are sources, a message, a communicator, another message and then the audience.

There really are people in our country that are suing a food company for "making" them fat. This is the events portion of the communication method. This case was taken to court and the judge decided that if they could show that McDonalds was the only reason they were overweight then they would have grounds for a trial. When Spurlock takes information from these teenage girls he has to then interpret what they might be feeling or thinking, this is all part of the mass communication process, in science, this would be called human error.

Morgan Spurlock uses many different sources, but the main source remaining McDonalds. McDonalds was where Morgan was to eat three meals a day for a month and at the end it would be determined whether or not the McDonalds binge was life threatening. McDonalds advertising is mostly directed towards children through merchandise, television, toys, etc. "a child sees 10,000 food advertisements on television per year" and those are only food advertisements. McDonalds spends over 1.4 billion dollars a year on advertising and according to Marion Nestle, PhD, MPH, Chair of Nutrition and Food Supplies, NYU, "The most heavily advertised foods are consumed the most, no surprise." That leads us to the message, which is, to eat more!

What kind of message is the food industry sending when "one-fourth of the McDonalds in Manhattan don't have any nutritional information whatsoever"? On the streets of New York random people were asked what a calorie was and not one person could define the word "a calorie is the measure of the energy content in food." Wouldn't it be wise of...

Find Another Essay On Super Sized Communication

Luxury Brands and Lifestyles, Values and Attitudes of Modern Society and Culture

2352 words - 9 pages sales and customer patronage. Many of today’s prestige brands were started a century or more ago, and usually one-person operating the brand. The products sold were handcrafted by skilled artisans, usually preserved for the aristrocratic world of royalty and old money. Today, many of these brands are run by corporations which have transformed these small sized businesses into thriving multi-billion dollar retail brands. Their products are easily

Ecommerce and Developing Nations Essay

3832 words - 15 pages . Further, priority areas are presented, indicating which areas the Canadian Government must address in order to take full advantage of the opportunities that e-commerce provides.I look at the international implications of e-commerce, both in developed and developing countries. The impact that e-commerce on has countries such as Egypt, and how their government is planning for success within this communication revolution. China, a nation touted "the

Women’s Fitness Magazines influence women’s idea of beauty and the “ideal body

2276 words - 10 pages Bottle”, and “NV Clinical”, that cause women to perpetuate problems with beauty, body image and causes eating disturbances. Even more important are the super slim models, which are thin to begin with and then are photoshopped even thinner. It is no wonder that American women are obsessed with thinness. “… Our culture considers obesity “bad and ugly” Fat represents moral failure, the inability to delay gratification, poor impulse control, greed, and

William Gibson and the internet

5058 words - 20 pages IntroductionThe words "Internet" and "world wide web" are becoming everyday use these days, it has exploded into the mass market of information and advertising. There are bad points about the "net" as well as good points, this relatively new medium is growing at such a rate that the media have to take it seriously.This new form of communication was mainly populated by small groups of communities, but now that it is getting much easier to access

Marketing Plan Phase IV

5242 words - 21 pages Marketing Plan Phase IV PAGE 23 Marketing Plan Phase IVShahram DashtipourJudge Edward SingletonMelissa KlineCruz MaldonadoUniversity of PhoenixGroup I.D. WH06BSM03Prof. Richard HartmanMKT 421 - MarketingJuly 12, 2007Mission Statement--"Bringing the world of yesterday into the global family of tomorrow with communication ability for all."Overview of Speak EasySpeak Easy Corporation is a creative and innovative electronic company located in the

Safeways product purchasing.

6840 words - 27 pages Germany (1964). In addition, there were experiments with a drugstore chain, Super S Stores. Quentin Reynolds became the next president of the company in 1966.The 1970s seem to have been a period with no distinct design scheme for Safeway, but stores were increasingly located in shopping centers with predetermined designs. The Super S drugstores were divested in 1971. Dale Lynch became company president in 1977, spearheading Safeway's move toward

UK, You, and the Flu

3273 words - 13 pages . However, it was discovered that this new virus genetically varies from swine flu, and, in fact, varies from all other types of flu. The H1N1 virus as it was properly titled, is recombinant, combining genetic material from swine flu, avian flu, and human seasonal flu, into a single super strand. (Brockwell-Staats, C, RG Webster, and RJ Webby). The University of Kentucky has reported over 70 cases of the new H1N1 virus on its campus. So although the

Research on Best Buy Co.

3952 words - 16 pages much less, the new smaller stores will be much more profitable then the super stores that we are used to seeing. The growth period is said to last about 5 years and will not only include the new smaller stores, but also a transformation on the current stores. Among the estimated 105,000 employees worldwide, Best Buy Co., Inc. enlists the expertise of a centralized marketing staff to purchase store merchandise (FAQ). Stationed at the company’s

Strategic Alliances in Technological Innovations

4755 words - 19 pages result many organizations form alliances to help them over come these obstacles.Increasing economies of scale and scope;According to Kolasky, Jr. (1997) the scale and scope of the optimal-sized firm is expanding dramatically due to technological change. Strategic alliances enable firms to compete on a larger scale through networking of firms. It also enables them to specialize in their core competencies as they can form strategic alliances with firms

Managing organizations: Boeing

7065 words - 28 pages Boeing rather than regular injections of public money.Secondly, Airbus and Boeing were both gearing up for the launch of new super sized passenger jets - Boeing's 7E7 "Dreamliner" and Airbus' A380 super jumbo - and their success was critical to both companies' future performance. Each side claims that a large portion of the other's subsidies has been allocated towards developing these new-generation aircraft.Finally, there was the US presidential

the computer and its uses

9654 words - 39 pages high-calibre staff 17Buisness brief 17End of teachers' book. The money move 18End of teachers' book. Voodoo expense Unit 1. Brands.Made in Europe (8th page)Almost every fashion label outside the top super-luxury brands is either already manufacturing in Asia or 5 thinking of it. Coach, the US leather goods maker, is a classic example. Over the past five years, it has lifted all its gross margins by (10) manufacturing solely in low-cost markets. In

Similar Essays

The Mc Donaldization Of Higher Education Essay

576 words - 2 pages “McDonaldization” refers to the widespread influence McDonald’s business model has had on various aspects of life and society; the health system, shopping centers, media, and …the education system. It seems a bit far-fetched. When I first read about it, I was pretty surprised. How does McDonald’s, home of the Big Mac and super sized fries, affect how I am educated? But through reading Ritzer’s The McDonaldization of Society, I realized how McDonaldization and

The Impact Of Typhoon Nina Essay

2058 words - 9 pages hurricanes are categorized into five classifications of strength. We generally experience 10-15 hurricanes per year and 25-30 typhoons. Both hurricanes and typhoons rotate in clockwise in the southern hemisphere and counter-clockwise in the northern hemisphere. Typhoon Nina is considered a Super Typhoon, per NOAA a "Super-typhoon" is a term utilized by the U.S. Joint Typhoon Warning Center for typhoons that reach maximum sustained 1-minute surface

World Issues As Discussed By Lani Guinier, Malcolm Gladwell, And Eric Schlosser.

1260 words - 5 pages being consumed all lead to unhealthy eating. Unhealthy foods can be found in T.V. dinners or in fast-food chains such as McDonalds. At McDonalds super sized fries contain 540 calories and 25 grams of fat. A large coke contains 310 calories. Both of these McDonalds' products play a role in obesity. Just as McDonalds and over exposure to many types of medias play a small role in the larger picture of obesity in the united states.Gladwell would solve

Haliburton Essay

1090 words - 4 pages uses. Research and development is being done to further exploit the uses of geothermal energy by tapping into the dry hot rock layers 3 to 5 miles down. (Renewable Energy World.Com)The benefits of using geothermal energy are abundant resources worldwide, it's a clean, renewable source of energy, and offers more independence from fossil fuels. Figure 1. A geothermal power plant brings super-heated water up to the power plant where it takes the