Supply Chain From Brick And Mortar To Web Site

1372 words - 5 pages

According to BNet.com (2007) "with the advent of technological revolution, many organizations are entering into e-business. The evolution of e-business has opened a whole new world of services before people, right from marketing and sales to supply-chain fulfillment" (p. 1). The travel agency is no exception to this revolution. Most travelers would like to have total control over his or her travel arrangements and destination, and feel they are getting the most for their money. The introduction of such sites as Travelocity, Orbitz, and Expedia have created web sites for consumers to do just that.Brick and Mortar Travel AgencyBrick and mortar, according to Answers.com (2007), "is a traditional street-side business that deals with its customers face to face in an office or store that the business owns or rents" (p. 1). For example, U.S. Travel operates out of several locations throughout the Pacific Northwest. The company's marketing strategy, in the wake of online travel agencies like Expedia.com, caters to a more personable approach acting as travel consultants as opposed to a clients shopping for deals on his or her own via a website (U.S. Travel, 2007, p. 1). In comparison, marketing techniques that have grown out of the internet revolution have used psychological analysis to gain knowledge on what customers appeal to then use the data, design, and graphics to attract customers to specific websites. In fact, according to an article titled E-business Strategies: The Nature of Customer Attention (p. 1):This requires more imaginative thinking for systems design, technology exploitation, and customer receptivity. The essence of this approach is to formulate a deeper recognition of what drives customer motivations to engage in certain attention behavior. A central theme is to develop mechanisms, through e-business electronic media, which focuses their attention on the product or service offered.Personal interaction with a favorite agent has kept brick and mortar establishments alive and people find that travel agents tend to find more viable solutions to complicated travel arrangements. Online services differ because to book arrangements merely requires a computer and the individual can manage the arrangements from the comforts of home. If complications arise it becomes much harder for the customer to negotiate new arrangements making it difficult to repair the problem.Supply ChainSupply chain has become more important as technology continues to increase. In order to realize effectiveness and economies of scale in the strong environment of competition, relationships between businesses are vital. E-commerce developments have helped in forming these relationships and have required companies to reorganize their supply management systems. According to Baldwin (n.d.),"travel agents are by far the most important distribution mechanism for air travel, accounting for more than 75% of ticket sales by scheduled airlines in Canada" (p. 1). While travel agents...

Find Another Essay On Supply Chain from Brick and Mortar to Web Site

Brick and Mortar Shopping vs. Online Shopping

1069 words - 4 pages didn't know where to go shopping." Everyone has to shop, and some do it for pleasure but most do it out of necessity. When I was young there was only one way to shop. Now there are several different ways to buy from going to a brick and mortar store to shopping online. There are benefits to both as well as drawbacks, but it is nice to have the option between the two. Some conveniences are obvious take general shopping for example.Everyone has had

Supply Chain Management From Start to Finish

2278 words - 10 pages Introduction If someone were to be asked what their profession is and they replied with supply chain management, they would likely be met with blank stares and the question, “what is that”? To briefly sum it up, supply chain management (SCM) is the overseeing of flow efficiency and storage of a product from the point of origin to the point of consumption. In the fairly recent past the implementation of supply chain managers has been increasingly

Compare and Contrast Brick-and-Mortar Versus Virtual Organizations

1793 words - 7 pages The Information Age has ushered in a whole new competitive virtual marketplace for traditional brick-and-mortar organizations to compete with in the tough competitive global markets of the 21st century economy. The ability of virtual organizations to easily advertise and market their products through the internet and social medias have created a potentially limitless clientele through the utilization of a mass mediated approach that has

NetFlix versus Blockbuster Online Vs Brick and Mortar

1969 words - 8 pages ?. Retrieved March 1, 2008 from , Media Stocks Web site:http://seekingalpha.com/article/24905-video-on-demand-the-real-threat-to-netflix-and-blockbusterNetflix (2008). Netflix Overview. Retrieved March 1, 2008 from ,Netflix Web site: http://www.netflix.com

An Oxymoronic Education: Virtual Education in Brick and Mortar Schools

2330 words - 10 pages arrive at school with different educational needs as they come from different family structures, languages, and economic backgrounds. Elizabeth Friscia’s two daughters are enrolled in an online charter school. Friscia says that one of the merits of this model is that it teachers her daughters independence and responsibility in their education (Harris O’Hanlon, 2012). Rather than being told what to do all day in a traditional brick and mortar school

What is the Difference in an Online College Degree as Opposed to a Brick-and-Mortar College Degree?

1297 words - 5 pages education system has aggravating limitations, he has a high hopes for its future. A major consideration respecting online classes and degree programs are issues regarding their acceptability, both from their transferability to a traditional brick-and-mortar program, as well as their adequacy to potential employers. Unfortunately, when transferring credits from one school to another, brick-and-mortar programs have been reluctant to accept online

: Web Site Design And Implementation

1035 words - 4 pages web development in general.2: Site plan This section of the report should outline the web solution to the problems you have identified in Part 1, including: · a detailed specification of the content (text, graphics, animation, forms etc.) to be included in the site. (Note that material imported from external sources must be referenced.) · an outline of the technical resources required to achieve the solution (e.g. software and

Critical Web Site elements and Web site review of ImageStream.com site

859 words - 3 pages Web Site Elements and Review of ImageStream SiteAs Patrick Lynch and Sarah Horton put aptly in their Web Style Guide (2002), many of the complex Web site creations from the past few years are like "1960s architecture" making users "wince and wonder how it could ever have been fashionable." ImageStream maintains a simple Web site strategy. The company provides customers with detailed market positioning and technical information about its products

Web site navigation (answer to questions)

1196 words - 5 pages 1. What are the three areas that need to be researched before you can begin developing a website?a. How to develop a Web site tat stands outb. How to identify your audiencec. Which new Web technologies you should incorporateIn what ways can a search engine help in this research?A search engine in many ways can be your guide to everything new or old. You can search the biggest and best companies as well as the biggest in your field and compare

Value Chain and Supply Chain Analysis

990 words - 4 pages products or services from the suppliers to the final customer. Supply chain movement begins with raw materials and evolves into a finished product delivered to the end customer. Supply chains and value chains are inherently linked together.A supply chain is simply a series of combined links. If an organization only focuses on one specific link its only option is to take a reactive approach to problem solving as opposed to a proactive approach. However

Wal-mart Stores: Hybrid e-Tailing and Brick-and-Mortar Model

1268 words - 5 pages with warehouses and product pickup locations, the CEOs of both corporations believe the strongest position in retail is to be a hybrid between e-tailing and brick-and-mortar facilities (Miller & Clifford, 2013). Rather than igniting hyperinflation by imitating Amazon, Walmart must cultivate a non-imitable in-store experience. Leadership in the use of indoor positioning services (IPS) and the aforementioned accompanying services is a logical

Similar Essays

Supply Chain B2 C Site Versus B2 B Site

1075 words - 4 pages broken off into two different categories business-to-business and business to consumers. This paper will explain how the supply chain differs on a business to consumer site and a business-to-business site.B2BAccording to Haig (2001), "B2B, or more specifically Business-to-Business e-commerce, is the umbrella term used to refer to transactions between businesses conducted online, and the business networks and supply chains that make these transactions

How The Supply Chain Differs On A B2 C Site Compared To A B2 B Site

1049 words - 4 pages How the supply 1 How the supply chain differs on a B2C site compared to a B2B siteUniversity of PhoenixEBUS/400: eBusinessAugust 25, 2007IntroductionThe purpose of this paper is to examine the differences between the business-to-business (B2B) and the business-to-consumer (B2C) supply chains. The first step is to define the terms supply chain, B2B and B2C, and then compare the supply chain characteristics in each business type. The Supply Chain

Write A 3 4 Page Paper That Explains How The Supply Chain Differs On A B2 C Site Compared To A B2 B Site. Give Specifics

1189 words - 5 pages /content/eReader.hThe Business Link. (n.d.). Alberta efuturecentre. Retrieved Febuary 20, 2008, from Alberta efuturecentre: http://www.e-future.ca/alberta/pdf/efc_supply_chain_basics.pdfWalsh, K. (2000-2001). Business-to-consumer E-Commerce . Retrieved Febuary 20, 2008, from http://projects.bus.lsu.edu/independent_study/vdhing1/b2c/

Brick And Mortar Versus Electronic Business

1088 words - 4 pages of a person turning on a computer and ordering the product or products of choice from the comfort of their own home and having the products delivered straight to them. This paper will discuss an organization that started as a brick and mortar business but is now engaged in e-business in addition to their physical presence. The advantages and disadvantages, including limitations and risks of not using the internet for business will also be