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Supply Chain Management Approach Analysis

964 words - 4 pages

This case study discusses a supply chain management approach analysis and describes how project managers should implement business processes to understand the importance of a successful project implementation. The case analyzes the “topics related to financial management, accounting, procurement, sales, marketing, contracts, manufacturing, distribution, logistics, the supply chain, strategic planning, tactical planning, operations management, organizational structures and behavior, personnel administration, compensation, benefits, career paths, and health and safety practices” (Schwalbe, 2011). This case study discusses how a project manager is tasked with an assignment to position the organization to distribute its resources/products online. After the successful implementation of an ERP system “A&D decided to further invest to improve its systems in handling the supply chain, payment process, customer relationship management (CRM) and order management” (Jeffrey & Gershbeyn, 2006). The project consisted of a company wanting to attain a competitive advantage over other resellers in retailing its products via the Internet. This case study analyzed how this project operated as part of a system and as such the project manager divided the underlying projects into several phases. The main deliverable of this project consisted of A&D establishing an online store to successfully distribute its products via the Internet.
A&D High Tech used a business process reengineering approach to ultimately “explore new segments of the market for growth” (Jeffrey & Gershbeyn, 2006). Business process reengineering has widely become a significant trend in enterprise organizations seeking to innovate and massage business processes. It should come as no surprise that “over the last decade, numerous organizations have significantly changed their business processes in order to remain competitive in the global market” (Hadaya &Pellerin, 2008). In this case study the project manager decided to build and information system to increase and improve the functionalities of online sales. A key function directly related to the business process reengineering is the information system process of information technology. The concept of business process reengineering is often discussed in management circles seeking to improve the way things are done within an organization. If you are looking to redesign the functionality of business process you are in fact taking a business reengineering approach. Organizational change, information technology and business process reengineering are all interrelated within the framework of improving business processes. If organizations are in fact seeking to streamline business processes through business process reengineering concepts they must fully understand the BPR methodology. The systematic approach of BPR suggests five step methodologies which essentially provide a BPR framework to a successful implementation. The first methodology which was taken...

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