If someone were to be asked what their profession is and they replied with supply chain management, they would likely be met with blank stares and the question, “what is that”? To briefly sum it up, supply chain management (SCM) is the overseeing of flow efficiency and storage of a product from the point of origin to the point of consumption. In the fairly recent past the implementation of supply chain managers has been increasingly more necessary for businesses to cut costs in manufacturing and distribution. Therefore, as technological advances continue to leap forward, SCM is able to be constantly modified to increase the growth of businesses and generate greater profit.
Purpose of Study:
The purpose of this study is to figure out how to improve a company’s supply chain by making it more efficient. Answers were sought for the following questions:
1.) How do you improve the marketing and sales of a product?
2.) How does planning forecast your future demand?
3.) How can you become more efficient in the manufacturing of a product?
4.) How does transport (logistics) deliver a product?
Methods and Procedure Used:
Secondary research was conducted through traditional and electronic searches of periodicals, books, and government documents. Interviews were conducted with 2 supply chain managers throughout Sylvania, Ohio.
Background of Supply Chain Management
Supply chain management is the process of planning, implementing and controlling the efficient flow and storage of goods and related information from the point of origin to the point of consumption, see appendix A.The mid 1980’s is when businesses began to understand the importance of of SCM as a whole. They started to look at the effect of logistics along with the other activities and processes serving the consumer. In the recent past, “supply chains have become more efficient, effective, and responsive, but they have also become much more complex and more vulnerable to disruptions. These are usually caused natural disasters, labor strikes, power outages, political instability, and cyber-attacks on the Internet, to name just a few” (Stock). As technology and communication between people anywhere in the world have advanced so greatly in the twentieth century business have continued to develop more efficient methods to create products and deliver their merchandise to the consumers.
Marketing in Supply Chain
Developing a strong sales and marketing plan is the first step for a business to successfully sell a product (See Appendix A). A product’s targeted market is the demographic it relates to. For instance, the xbox one’s target market is media consumers whether they may or may not want to play video game (Pinchefsky). The more specific a company can make it, the more successful the advertising of the product will be. Some companies offer loyalty programs to frequent customers to increase their market (Vol. 3, page 38). For instance, granting consumers dedicated to a business with...