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The Effect Of Advertisements And Commericals On Television

1337 words - 6 pages

Advertisements and commercials have been an integral part of American history for many years. Since the invention of the newspaper, people in the United States and lots of other countries have been heavily influenced by advertisements. These ingenious tools are used to make people desire to buy a product or contribute to the success of a product in some way. In more modern history advertisements have been implemented into television and other mediums of mass media. Because so many people watch television everyday it is the perfect tool to advertise with. Also, the advertisements must be interesting and have enough appeal to actually captivate the audience’s interest. The car insurance company Geico understands this concept very well. This company literally has an entire arsenal of commercials that tie together in some way and make anyone watching full of laughter. One of the newest commercials this company has devised involves old MacDonald and his spelling ability. This particular advertisement makes use of many effective marketing strategies to try and convince people to buy their car insurance instead of a similar product. This single commercial falls perfectly in line with Geico’s overall marketing strategy that is heavily reliant on releasing groups of iconic commercials with lots of humor and witty banter.
The commercial being focused on about old MacDonald is surprisingly entertaining. It starts off in a room with a male and female office worker on their lunch break. The man spots a conveniently placed Geico advertisement in a magazine. After spotting it, he reads the classic Geico slogan, “fifteen minutes could save you fifteen percent or more on car insurance”. In response, the female employee remarks that everyone knows that. Then, the male employee asks, “Well, did you know old MacDonald was a really bad speller?” At this point, the commercial dives in to its most humorous portion. The scene shifts to a classic spelling bee stage where a man in stereotypical farmer attire walks on stage. Geico knows that the audience will recognize the man as old MacDonald and at this point he is asked to spell the word cow. Old MacDonald proceeds to spell the word, however he has some trouble. He ends up spelling the word cow as “c-o-w-e-i-e-i-o”. This is an obvious connection to the nursery rhyme we all know and love. The commercial is perfectly tied together in the end by the narrator saying, “Geico, fifteen minutes could save you… well you know”.
The commercial that was just dissected has a very specific audience it must reach. Geico sells car insurance, so this means that the company must try to reach individuals who own cars. Anyone who plans on legally driving their car must get car insurance. This means Geico’s product is needed, and its main goal is to reach and appeal to as many people as possible to beat any competition. People from ages sixteen to sixty would be a good range for Geico’s audience because people in this age range are...

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