This website uses cookies to ensure you have the best experience. Learn more

Swat Analysis Of Amazon's Original Business Plan

2278 words - 9 pages

Looking at Bezos’s business model from an entrepreneurial standpoint is very interesting. He decided to take a very unique approach to business and in doing so he took some big risks to get where he is today. For a company like Amazon that is constantly pushing the boundaries and moving into new territory one could do a SWAT analysis for nearly every year they have been in business and it would look drastically different. For now I want to retrospectively focus on the initial plan that Bezos laid out and strengths, weaknesses, opportunities, and threats that came with it.
There were many strong points in Bezos’s business plan. He carefully planned every detail of this business. One of the key strengths that Bezos relied upon was his unique understanding of both computer science and marketplace economics. His degree in computer science combined with his years working on Wall Street gave him a broad perspective on the e-commerce market. He understood what the technology would look like in order to make his ideas reality. He also had a firm grasp on the economics of the market. He knew that branding would be the essential differentiating factor between him and his competitors. He also knew that the best way to establish a strong brand was by putting your customers needs and wants first and letting the investors take care of themselves. He did not care for the idea that good customer service was just a way to drive profits. Instead he took the approach that good customer service is a way to drive growth, which in turn would drive better customer service.
The main weakness in Bezos’s business plan was that it called for fast growth with low profit margins. As a startup company this is not something that investors generally want to see. Bezos was relying heavily on his vision for how this company could grow. He intended to break the rules of finance in the name of progress. He was swimming against the current. Investor’s would have trouble initially sharing his vision without the numbers to back it up.
The opportunities in this venture were enormous. The “wake-up call” that invited Bezos to enter the online retail market was when he came across a report projecting annual web growth at 2,300 percent. To Bezos that report was the essence of the term “business opportunity”. In a 1998 article in Success magazine, just one year after going public, Bezos declared:
I projected myself into my 80s and asked what regrets I had about my life. And I realized that, at 80, I probably wouldn’t even remember all the things that seemed so important right then, like forgoing the end-of-year Wall Street bonus. But I would definitely remember that I’d ignored the emergence of the Internet just as it was happening and tell myself I’d been a fool.
He was at a crucial time where investors were beginning to take notice of online retailers, and consumers were warming up to the idea of buying products online. Bezos drew up a list of 20 items that he could...

Find Another Essay On SWAT Analysis of Amazon's Original Business Plan

College of Business Development Plan Essay

1234 words - 5 pages Development Plan One constant is change. Technologies change, processes change, research creates and promotes change (Aguinis, 2013). A need for constant change and improvement exists in any organization to remain competitive in the global environment. This need to remain current in teaching and supporting the teaching and research at the College of Business requires that employees invest in their personal development. To assist with this

Definition of a business plan Essay

892 words - 4 pages A business plan is a written document that articulates a business concept, marketpotential, opportunities, growth strategies and financial requirements. (William Clark,www.entreworld.org). A business plan should start with a simple statement of purposedescribing the following:- The amount and type of loan required.- The amount of money you are putting in (cash or equity).- The period for which the loan will be outstanding.- The purpose of the

Business Analysis of Indonesia

4802 words - 19 pages INDONESIA'S BUSINESS ANALYSIS 1INDONESIA'S BUSINESS ANALYSIS 2Indonesia's Business AnalysisExecutive SummaryIndonesia is the world's fourth most populous nation and has asserted itself as a prime destination for international business and investment. The country was able to withstand the global financial crisis of 2008 and even posted growth during that period. Indonesia joined China and India as the only G- 20 members to post growth during the

Business Analysis of Pushback.com

5125 words - 21 pages Business Analysis of Pushback.com My business is a sole trader, it will be a sports shop called Pushback.com, specialising in Hockey goods and accessories. It will be selling trainers and Hockey shoes, sticks, clothing, bags, protection, goalkeeping kits, coaching and fitness equipment and accessories. The shop will provide some services such as: * Stick re-gripping and maintenance. * Personalised team

Business Analysis of Pridana

1314 words - 6 pages Business creates a competitive strategy that is built on and exploits its strength and overcomes for its weaknesses. Strength is positive internal factors that contribute the accomplishment of Pridana’s mission, goal and objectives. Weaknesses are negative internal factors that inhibit the accomplishment of its mission, goal and objectives. 4.4.3 External Environment analysis The external refers to microenvironment and macroenvironment and also

Business Analysis of HydroCan

807 words - 3 pages Business Analysis of HydroCan Overview The company HydroCan is planning to launch a new type of lawn car product called “StaGreen”. They have hired a consulting group called “Stone Age Marketing Consultants” to create a marketing plan to launch there new product. They can’t decide between launching the product to the consumer market or the commercial market. So research is conducted on both markets to determine where the product should be

Business Analysis of Tesco

3991 words - 16 pages ‘Sklavenitis’, must consider all the cultural differences in terms of the management style, behavior and attitudes of Greek businesspeople. Business society is full of cultural obstacles that can destroy investment opportunities. The key to success is the research of all the cultural aspects, which we have already, present with the help of Hofstede’s model. BIBLIOGRAPHY 1.Cotta A, 1976, An analysis of power processes in organisations

Original Analysis of Poems

812 words - 4 pages Ode to the Chameleon by Yusef Komunyakaa utilizes metaphors and allusion to convey and enhance the meaning of his poem. A very powerful metaphor used in lines three through five is, “You are a glimpse/of a rainbow, your eyes an iota/of amber” (Komunyakaa 3-5). Komunyakaa is comparing a chameleon to a faint rainbow or a small amount of amber, both of which are fairly special. Prior to reading the poem, someone may have never thought of a

Business plan, uses of business plan, marketing mix, marketing tools, market research, constraints

10767 words - 43 pages plan and to look at their competitors. These tools will help in completing the marketing section.SWOT analysisOne tool that a business uses is a SWOT analysis. These are internal and external factors that influence the business. The business is able to conduct general examination of itself current position in the market so they are able to identify a possible path to go to in the future. The internal factors are the strengths and weaknesses of the

Dewars- Analysis of the Integrated Marketing Plan

2646 words - 11 pages analysis of their IMC and finally gives an opinion of the plan related to the stated objectives.Current SituationUnited Distillers (UD) is the owner of the Dewar's brand, and the leading international producer of both Scotch whisky and gin. The company employs 10,000 people.The United States is the company's main market for the product. While it is profitable, it is also the one in which legal constraints with regard to the sale, promotion and

Analysis of the Cadbury Business

7524 words - 30 pages Analysis of the Cadbury Business The person, who created the Cadbury business, is John Cadbury in 1824. The business started as a shop in a fashionable place in Birmingham. It sold things such as tea and coffee, mustard and a new sideline - cocoa and drinking chocolate, which John Cadbury prepared himself using a mortar and pestle. In 1847 the Cadbury business became a partnership. This is because John Cadbury took his brother, which

Similar Essays

Qvc Inc Analysis Of The Company. Strategic Business Plan

2028 words - 8 pages the company has grown substantially and is on the right path to continue growing.STRATEGIC ALTERNATIVES FOR THE FIRM:The analysis of the situation has brought forth three options for future business structuring. The first option is to continue with operations and change nothing. This option is certainly achievable for the company. There would be no risk factor or expenditure with this option. The analysis shows that the business is performing

Elements Of A Business Plan Essay

6394 words - 26 pages /feesotaxesorepairs/maintenanceThe financial section of your business plan should include any loan applications you've filed, a capital equipment and supply list, balance sheet, breakeven analysis, pro-forma income projections (profit and loss statement) and pro-forma cash flow. The income statement and cash flow projections should include a three-year summary, detail by month for the first year, and detail by quarter for the second and third years.The accounting

Importance Of A Business Plan Essay

1772 words - 8 pages A business plan is a way of reaching a company’s goals usually a formal statement. In this statement there can be information on the background of the organisation of the company. Asma has completed a basic business plan for her business, a business plan is used by a business to try and get other business / companies to invest in their business, a business can be set up so that the business will advance in the future. In the business plan it

Components Of A Business Plan Essay

1025 words - 5 pages A good, solid business plan is made up of and integrated with a marketing plan, operations plan, human resources plan and a financial plan. A business plan is essential for organizational agreement on long-term and short-term goals. The long-term goals are every three to five years, but mostly every three years secondary to the amount of external and internal changes that occur. The marketing plan is created with the vision of the company in