Swot Analysis For Michael Hill Jeweler In New Zealand

1391 words - 6 pages

Michael Hill Jeweller
Introduction:
Michael Hill jeweller is a multi-specialty jeweller in North America and the Oceania. The company was started in 1979 by Mr. Michael Hill and his wife Ms. Christine when they opened their first store in New Zealand in the town Whangarei. The company then grew to 10 stores by 1987 with an issue of 6m shares each worth 65c. By 31 December, 2011 a total of 245 stores were recorded under Michael Hill jewellers. (NZX, 2014)
Competitive Position:
Competitive Positioning is defined as how you will differentiate your products or services thereby creating a value for in the market. A good positioning is influenced by market profile, customer segments, competitive ...view middle of the document...

High Price Range Low Price Range
Tiffany & Co Zamel’s
AC Prouds the jeweller
Wallace Bishop Grahams
Mazzucchelli’s Shiels
(Garcia, 2013)
Product/ Service Offering:
Michael Hill jeweler’s product offering can be classified as follows:
• Core Product:
It generally means conveying love, gift, thanking and other human feelings that doesn’ have words or cannot be expressed for the person buying or for the person receiving it.
• Actual product:
This makes the product from Michael Hill jewelers most distinguished among the other products in the market such as the quality, packaging and brand.
• Augmented product:
The main factor for the customer satisfaction lies in this hint points such as warranty, free delivery, credit finance along with the best customer services.
Michael Hill jewelers can be classified under specialty products since it is something that the customers would really want and would make special efforts and time to find the right one for those special ones.
Evaluating the marketing mix strategy:
Product Jewelery such as rings, chains, pendanents and necklaces with the best quality available.
Place Opening up exclusive showrooms in New Zealand, Australia, North America and Canada.
Price Providing the best price available in the market with special discounts such as seasonal discount and hoilday discounts.
Promotion Best jewelery and latest trends to attract customers. Well experienced customer services personal including sales persons are also available for attracting a huge lot of customers.
Direct Competitors:
Direct Competitors are those companies which identically provide a good or service which is available with a different company and in the same market creating a competiton between the two or more countries. (businessdictionary, 2014)
The direct competitors with Michael Hill are as follows:
• Pascoes The jewellers
• Walker & Hall
• Goldmark Jewellers
• Stewart Dawson

Evaluation of the competitive environment:

The evaluation of the competitive environment can be performed using PESTE

Socio-cultural Technological
• Life style of the people.
• Income of the people business.
• Social status
• Population Demographics • Speed of technology transfer
• Government rules & regulation
• New developments

Economic Political/ Legal
• Disposable Income
• Exchange rate
• Inflation • Employment Law
• Taxation policy
• Ethics

Environment
• Environment protection laws
• Fuel taxes
• Change in public attitude towards products

Segmentation:
Segmentation is defined as the process of identifying and categorising markets according to similarities among sub-groups based on their characteristics or behaviour patterns. It is all about making generalisation about consumers. Segmentation also recognises an organisation with different potential customer markets that may be served. (Craig Walters)
The key market segments are as follows:

Segmentation Attributes Classification
Geographic Country, City New Zealand, Australia, Canada, North America...

Find Another Essay On SWOT Analysis for Michael Hill Jeweler in New Zealand

Religious Expression in New Zealand Essay

890 words - 4 pages , all increasing by more than 50% between 2001 and 2006. These statistics show us that immigrants tend to stay with their religion they had in their home country which often is the state religion of the country. This dedication to religion is a good example for the rest of the New Zealand community. They may choose to continue to follow their original religion and not converting to the more common Christian denominations because their religion gives

SWOT Analysis for Hookah House in Australia

1153 words - 5 pages of serving alcohol hookah and shisha will be served. Overall, Hookah house will offer another option instead of the social norm of drinking and will offer a place for partygoers and other individuals to go and relax. In order to optimize the success of Hookah house the following marketing aspects will be examined; internal analysis, external analysis, market analysis, SWOT analysis, target market selection and positioning strategies and

Air Pollution in New Zealand

1847 words - 8 pages found that in analysing all of the air pollutants, the long term exposure effects from PM₁₀ were most significant (Health Research Council, 2012). The number of premature deaths due to air pollutants from a transport source was measured as 399 per year in New Zealand for over 30 year olds with the largest portion of those occurring in Auckland with 253 deaths (Ministry of Transport, 2002). In saying this, it is difficult to separate out the

Managing Diversity in New Zealand

2461 words - 10 pages perspectives in New Zealand. NSW, Australia: McGraw-Hill. Rudman, R. (1999). Human resources management in New Zealand (3rd ed.). Auckland, New Zealand: Longman. Singham, M. (2006). Multiculturalism in New Zealand: The need for a new paradigm. Aotearoa Ethnic Network Journal, 1(1), 33-38. Retrieved from http://www.aen.org.nz/ Storti, C. (2011). Multi-cultural diversity. Profiles in Diversity Journal. Retrieved from http://www.diversityjournal.com Walck, C. (1995). Editor's introduction: Diverse approaches to managing diversity. Journal of Applied Behavioural Science, 31, 119-123.

Bullying in New Zealand Schools

3535 words - 15 pages schools. The Trends In International Mathematics and Science Study (TIMSS), found New Zealand ranked second out of 37 countries for the prevalence of bullying in primary schools. Nearly three-quarters of the 5,000 New Zealand students who participated in the study, reported they had been bullied in the last month (Mullis, Martin, Foy, & Arora, 2012). Self-harm and suicide are topics I encounter consistently when listening to Youth talk about their

Childhood Obesity in New Zealand

2634 words - 11 pages Childhood obesity is a growing problem not only in New Zealand but worldwide. This is due to many factors and has many effects on society. Obesity is defined as having a body mass index (BMI) of greater than 30. BMI is a measure of your weight divided by your height, the normal range is considered to be from 18 to 25 and over 30 is said to be obese. BMI became an international standard for obesity measurement in the 1980s (S.Wilson, 2000

Kelly’s Experience in New Zealand

1012 words - 5 pages On Friday, the day after Kelly arrived in New Zealand, there was a girl knocked on her door and introduced herself. That girl which name is Christina lives near Kelly and she is 17 years old. Kelly is so glad that she got a new friend here in such a short time. Kelly and Christina became close friends in no time. They are in almost the same age, like the same thing and have the same attitude about love. Kelly told her about Ishmael and her life

A economic success in Ireland will be useful for New Zealand

4707 words - 19 pages the Pacific Ocean. This reasonably isolated country has a total land area of 268,021 square kilometers, much of which is mountainous. In fact, the mountain region and hills account for more than 75% of the national area. New Zealand belongs to the marine climate of temperate zone. Season is contrary to Northern Hemisphere1. Political systemNew Zealand is an independent democratic representative system country of the British Commonwealth. The

Challenges in Hospitality Industry in New Zealand

1643 words - 7 pages many ways. The industry has blossomed in quantity and quality (Boella, 2013). This is an alarm for worry in the industry as the players tend to outdo each other. The many players in the hospitality field make the sector risky and unstable. New Zealand is becoming easily unstable due to the spread of hospitable hotels in the city. They are many hospitality rooms than guests. The resulting competition leads to price cutting in order to attract more

Entire strategy for HIH Tech in New Zealand --include business model, risk assessment and market strategy

2779 words - 11 pages range to suit customer's budget.We committed to providing market leading and potential brands of computer parts at lowest prices.Promote the fast service and fast delivery to speed up business processes.We will play an important part in PC components retailer of New Zealand with good reputation.We will cater to the needs of the customer by providing a complete solution for all their needs2.3 Products (Value being offered)Main products to be sold

Social Marketing in New Zealand – SunSmart

1349 words - 5 pages approaches to protect skin is sufficiently.6. SWOT Analysis of Performance Evaluation:Strengths: mass marketing strategies combining will affect audiences’ behaviour efficiently. In addition, New Zealander will pay more attention on sun safety because of the promotion places were fully covered.Weaknesses: it is hard to evaluate SunSmart performance by using skin cancer statistics. Because many factors affect to changes in skin cancer so that’

Similar Essays

Billabon In New Zealand Essay

1132 words - 5 pages Billabon in New Zealand To: All Managers of the Organization From: Subject: Billabong in New Zealand This memo includes a brief overview of Billabong and why New Zealand is a potential international market. You will also be informed of what type of government this country upholds, focusing on political and legal systems. There is also an explanation for each phase of government. You’ll find that I’ve

Sea In New Zealand Essay

1775 words - 8 pages EA and statutory planning process (Wilson and Ward, 2011). To date, there is no legal requirement or authorization for SEA in New Zealand and the term SEA could not be found in any legislation of this country. The acts refers to general obligations to consider potential environmental impacts of policy and plans which are being developed but it does not set down any specific process for SEA. Then the components of ES have been integrated

Health In New Zealand Essay

1771 words - 8 pages health. As there is a very small number of practicing obstetric GPs in New Zealand as a whole, there are a number of trainee interns who are considering being rural GPs are interested in providing full maternity care (Preston & Miller, 2012). According to Kyle and Aileone (2013), rural maternity facilities are for expectant mothers who are deemed to have a low-risk pregnancy, as they do not offer women any operative interventions or inductions

Health Literacy In New Zealand Essay

1581 words - 6 pages & Disability Commissioner Act, New Zealand Statutes. (1999). The HDC Code of Health and Disability Services Consumers' Rights Regulation 1996. Retrieved March 3, 2014 from http://www.hdc.org.nz/the-act--code/the-code-of-rights/the-code-%28full%29 Lynch, C. (2013). Health Literacy in New Zealand: Presentation for Health Professionals Continuing Education. Auckland, New Zealand: Counties Manukau Health. Retrieved from http