This website uses cookies to ensure you have the best experience. Learn more

Swot Analysis: Macy's Vs. Bloomingdale's

646 words - 3 pages

E selling and E-marketing these days is ever changing, always dynamic. Technology is advancing fasterthan we can think. As every day more and more consumers decide to do their shopping from home, whether itbe groceries, personal items, or toys, web sites are changing significantly in order to meet their customer'sneeds. Being an avid online shopper, I always look for a few things in order to fully trust a website's contentand after purchase resources, which include; estimated time of delivery, estimated shipping price, productpackaging, and their return policies. These are only a few of the many key services a customer can take intoconsideration when dealing with an online store, but by no means are the only things that a potential e-customershould be ...view middle of the document...

In this critique both websites were equal,making this the strength of their websites.A weakness that I found for the Macy's website is they did not offer an "About Macy's" link, wherepeople can retrieve information on their history, press releases, and new stores. A second weakness to theMacy's online store is in their customer services. It seems that their discount ads are the biggest and the servicesthey offer are all left on the bottom of the page and in a smaller font size. One weakness that I personally foundfor the Bloomingdale's online store is their lessened line of ads, or discount ads. But then again I don't thinkBloomingdale's customers are looking for that in the first place.The weaknesses that each online store holds can then be turned into opportunities for the rival store,which they have taken advantages of that. Macy's caters more to middle class people, offering discount ads andinexpensive items. Bloomingdale's, on the other hand, caters to the upper class, in which they are trying to grabyour attention with a line that reads "Like no other store in the world" and they also add that they're the onlydepartment store that has hosted a Queen of England. Bloomingdale's also offers the "About" page that Macy'sdoes not, by which they're giving a sense of attentive service.Threats for both of these stores are certainly other online stores. If a person would make an online searchfor a men's cologne, for example, they would receive thousands of links to online department stores. In this eraof e-shopping, people of the upper class can now shop through a lower end department store, or bargain site likee-bay, without ever having to place one foot in any of these department stores, and no one would never know.

Find Another Essay On SWOT Analysis: Macy's Vs. Bloomingdale's

Arnotts Swot Analysis

511 words - 3 pages Arnott's Biscuits Limited Parent Company Campbell Soup Company (Campbell's) Category Food Products Sector Food and Beverages Tagline/ Slogan There is no substitute for quality USP Health and wellbeing of consumer is primary. STP Segment Health and quality conscious consumers Target Group Middle and upper class, with prime focus on children under 12 Positioning Committed to the health of Australians SWOT

W.L. Gore & Associates Marketing Analysis

1487 words - 6 pages & Associates has developed the following tools and techniques for its strategic marketing plan. SWOT Matrix The SWOT matrix is an important tool and technique used by the company in analyzing its strengths and weaknesses in the market. Also, this matrix indicates the opportunities and threats that the company likely to come across in the market due to changes in the market scenario and circumstances. Tutur2U Website (2010) takes SWOT analysis

Industry Analysis of the Liz Claiborne Industry. Covering the business and marketing enviroment of the industry which makes it so successful

3096 words - 12 pages Claiborne clothing, which includes dresses, jeans, coats, and accessories for career women. The "Middle Line" targets women who are married and who are between the ages of 35 and 54. The average price is $55 to $85 and can be found in Macy's, Dillard's, and Dayton's. The third is the "Urban and Hip" market that includes DKNY Jeans, which targets teenagers. The average price for the jeans are $48 and can be found at Bloomingdale's, and Lord and

Analysis of Coca Cola Company

2719 words - 11 pages markets in the future. This essay will explore both the Coca Cola Company as well as the market in the United States. The tools used for this examination include a SWOT analysis of Coca Cola Company and PEST analysis of United States. In addition, we will examine Porter’s 5 forces of the beverage industry in the United States and we will conclude with a list of recommendations. 2. Company Background The Coca Cola Company has served various kinds

Tools for Global strategies, pros and cons Porters 5 forces, SWOT, PEST, Benchmarking - Strategic Management in Dynamic Environments - Research paper APA format

2144 words - 9 pages -international-business OffShore International. (2017, December 18). Retrieved from OffShore Group: OffShore International. (n.d.). Retrieved from OffShore Group: PESTLE Analysis Contributor. (2016, March 24). Retrieved from PESTLE Analysis: Porter, M. E. (2008, January). Retrieved from Harvard Business Review:

Industry Analysis of the Coffee Industry

2827 words - 11 pages orientation is the combination of a companies mission, previous campaigns, SWOT analysis, Financial Data, Goals, and ROI.Ex: Through strategic orientation companies are better equipped to generate profit and compete successfully because they better understand the "Big Picture" of what they have to offer.3.Advertisement - A paid form of non-personal presentation of ideas, goods, and/or services by an identified sponsor.Ex: A commercial for NIKE

Associated Wholesale Grocers: Logistics’ Leviathan

1211 words - 5 pages negative attributes is through the use of a Strength-Weakness-Opportunity-Threat analysis, or SWOT analysis (Cite 11). If used correctly, the analysis results can give insight into potential market areas of expansion and expose vulnerabilities to senior leadership so that they can be mitigated. AWG looks at its Supply Chain Management (SCM) as an integral part of its core business offering multiple services such as logistics to new co-op members

The Gap Inc

1794 words - 7 pages very sensitive about expressing their own individuality and will go at great lengths to find a product that will fulfill their own personal association or style. 4. Evaluate the SWOT analysis Based upon the evaluation of the Gap's strengths and weaknesses, limited opportunities and high threats of competition within its industry, we can focus on what initially made the brand popular and go back to that original strategy. The Gap can still

Kellogg Company Operational Planning

935 words - 4 pages Kellogg Company SWOT Analysis andStrategic/Operational PlanningSusan L. FredricksMGT/521 (MBA 1EC7X7)10/20/2014Karri PerezKellogg Company SWOT Analysis andStrategic/Operational PlanningCompany OverviewAs of 2013, Kellogg Company reached 14.8 billion in sales and is the world's leading Cereal Company; second largest producer of cookies, crackers, and savory snacks; and a leading North American frozen foods company. Kellogg Company. (2014

External Analysis – Theories, Frameworks and its Relevancy in Strategic Decision Making

1485 words - 6 pages comprehensive but to illustrate the types of tools that are available. For instance, SWOT analysis and Porter's 5 Forces are deemed to be the most dominant ones.•SWOT Analysis - Every company is confronted with a variety of internal and external forces which, on the one hand can comprise potential stimulants, or on the other hand can compromise potential limitations as regards the performances of the company or the objectives the company wishes to

Nike Marketing Plan

1666 words - 7 pages to confront a tough future. SWOT ANALYSIS Nike's SWOT analysis in brief is as following. [SWOT,] 1) Nike derives its strength from its strong research and development capability. It is constantly evolving innovative products of high quality with comparatively low price. 2) Nike's major weakness lies in her heavily reliance on footwear. This makes her exposed considerably to market fluctuations. More-so, Nike has very

Similar Essays

Bcbg Swot Analysis

1210 words - 5 pages , Bloomingdale's and Saks. But they also do a lot of their business online. They offer their own BCBG websites as well as selling on the Macy's, Bloomingdale's and Saks websites. They also sell to specialty boutiques online such as BCBG has hit the stores and the Internet to generate their profit. The organization makes out very well from both aspects and they have Account Executives that monitor both the buying from online and the physical

Product Analysis Clinique 3 Step System

686 words - 3 pages : Bloomingdale's, Dillard's, Lord & Taylor, Macy's, McRae's, Parisians, and Saks Fifth Avenue) OTHER RELEVANT INFORMATION: The Estee Lauder Companies first launched Clinique's line of skin care in 1968. Clinique's mission has always been to meet individual skin care needs. Its 3-Step System of cleansing, exfoliating, and moisturizing is the basis of Clinique skin care. All Clinique products are allergy tested, 100% fragrance free, and created

Intersect Investments Benchmarking Essay

5644 words - 23 pages and Bloomingdale's, (Macy's Inc., 2010). "In spring 2008, Macy's, Inc. began piloting a new localization initiative - My Macy's - to accelerate sales growth in existing locations by ensuring that customers surrounding each Macy's store find merchandise assortments and shopping experiences custom-tailored to their specific needs," (Macy's, 2010). This new organizational culture was introduced into 20 geographic districts that had been part of

Riordan Generic Benchmarking Essay

4711 words - 19 pages employees between the operations of Macy's and Bloomingdale's, (Macy's Inc., 2010). "In spring 2008, Macy's Inc., began piloting a new localization initiative. The initiative My Macy's was to accelerate sales growth in existing locations by ensuring that customers surrounding each Macy's store find merchandise assortments and shopping experiences custom-tailored to their specific needs," (Macy's, 2010).This new organizational culture was