Swot Analysis Of The Portland Trail Blazers

1562 words - 6 pages

Mission Statement
The Portland Trail Blazers organization is a sports entertainment company dedicated to not only winning NBA Championships, growing new basketball consumers, providing superior entertainment, value and service to the people but making a real difference outside the basketball arena in the local and regional communities. The Trail Blazers work outside the arena to make a difference in the local and regional communities by effectively serving people in need. The Trail Blazers enrich the lives of all of the people associated with the Trail Blazers brand as we thrive to diverse opportunities and contributions through charitable donations, solid ethnics and morals within the employment hiring’s and extreme respect for all that are part of this organization. On and off of the court, we aim to achieve our mission by working hard to emphasize our core values: community, diversity, excellence, transparency, revolutionary and humility.
Vision Statement
To achieve excellence on and off the basketball court, the Portland Trail Blazers have five unique pillars that help establish a clear and precise vision that helps achieve the Trail Blazers mission statement. The Trail Blazers five pillars are: People, Partners, Profit, Potential and Planet.
People. The Trail Blazers are about diversity. Having a diverse and culturally different background of consumers, which helps build a product that has many voices and ideas.
Partners. The Trail Blazers carefully select who is attached with our brand and whom is included as “Official of the Portland Trail Blazers”. Trail Blazers partners and sponsors must display similar values as their mission statements, vision statements, work histories must align with what the Trail Blazers stand for.
Profit. The Trail Blazers place people before profits. No matter how large the Trail Blazers brand becomes on a national and global scale, the Trail Blazers will continue to invest the time, money and energy into the local and regional communities.
Potential. The Trail Blazers will conduct research and studies in the anticipation of the consumer’s many changing desires and needs are make sure they are being meet and satisfied. The Trail Blazers will be at the forefront of any new technologies developed, as this will potentially help create a stronger unified experience for the consumers to become brand advocates and together create change.
Planet. The Trail Blazers are responsible citizens that really make a difference in sustaining a clean and responsible place to live. To make sure that game we love, community we enjoy and people we love continue to thrive on this planet, the sustainability will be constantly in the Trail Blazers minds. Sustainability comes from educating consumers on reducing, reusing and recycling. In addition, the Trail Blazers will lead by example with our own initiatives and programs for cleaning the planet up.
SWOT Analysis
Strengths
1. Social media presence and...

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