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Swot Analysis Of Wal Mart

3324 words - 13 pages

Outline I. Summary of Wal-Mart A. What is Wal-Mart B. Economic Factors of Wal-Mart C. Customer Relations D. Employees II> External Analysis A. External opportunities B. External Threats C. Competitors D. Foreign Markets III. Internal Analysis A. Internal Strengths B. Human Resource C. Quality products For as long as I can remember I have seen Wal-mart stores up in almost in every town that I have traveled through. The store started by Sam Walton was first established in Bentonville, Arkansas in 1962. Now Wal-mart has over 3,300 stores nationwide and they are the leading retail store in the country. With Wal-mart competing with Target and K-mart hold over 85 percent of the discount store market share. Although Sam Walton has passed on Wal-Mart has continued to stay successful and maintain at the top of the retail market. A new CEO took over and he has continued to maintain as the largest corporation in the nation. "Wal-mart has two objectives that they focus on: 1) Providing the customers what they want, when they want it, all at a value 2) treating each other as we would hope to be treated, acknowledging our total dependency on our associate-partners to sustain our success".A SWOT analysis consist of measuring the strength, weakness, opportunities, and threats in order to see what the company needs to work on and what it must do to succeed in the market. One of Wal-Marts biggest features is the guest relations that they teach their employees. They strive to keep their customers happy and to keep them coming back to their store. There are many other companies that see using the guest greeters that Wal-Mart uses as a waste of time and money. They say that they should have these people doing some sort of work that will actually come out as productive. That is what Wal-Mart believes they are doing. Allowing someone to be greeted at the door hopefully makes them happier to be in the store. If they come in and are made to feel better by an employee at the door then they are more likely to be a satisfied customer. Another thing that employees are taught is the Ten Foot Attitude. This is where if a customer and employee come within ten feet of each other the employee must make eye contact with the customer and ask the guest if they can help them in any way. This is to ensure that the customer gets as much attention to what they are looking for as possible. They are helped and made happy because that is what makes Wal-Mart successful and keeps the customers coming back. Many other stores that you will ask for help and they will help you out. Wal-Mart has taken it a step further and is taught to come up to you and to ask you if they can help you with anything and if there is anything that they can do for you. They are very friendly and very helpful which makes shopping at Wal-Mart more pleasant than any other retailer I have visited. Of course weakness have to come up with any business. One of the largest things that Wal-Mart has had to endure is when...

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