This website uses cookies to ensure you have the best experience. Learn more

Swot Analysis: The Coca Cola Company

1828 words - 8 pages

An important aspect of The Coca-Cola Company’s vision is to “Be the Brand,” inspiring creativity, passion, optimism, and fun (The Coca-Cola Company, 2014). Marketability is a key ability of businesses, and Coca-Cola markets itself very effectively. TCCC does this by not solely marketing its products, but its lifestyle as well. Despite changes in its products over time, the company maintains its timeless Coke bottle, motto to “Have a Coke and a smile,” unchanging logo, and other iconic images, and therefore benefits from its status as a known and trusted brand throughout the world. In conjunction with its strong marketing strategies, Coca-Cola delivers on another principle ability of business - the reliability and consistency of its products. One can go to the Coca-Cola time and time again for its product with little variance (B. Heuser, personal communication, January 14, 2014). Receiving accolades such as “Marketer of the Year,” Coca-Cola is extremely recognizable around the world, and while its products may change over time, the “theme of celebration” never does (Bloomberg TV, 2012). Marketability and reliability, two crucial abilities of an international business, serve as a foundation for Coca-Cola’s success in other areas.
TCCC also draws upon its strength as a sustainable brand in terms of both durability and “green-ness.” Founded in 1892, Coca-Cola, who claims that its mission is “enduring,” has followed through on sustaining its mission and profitability over time, asserting its durability as a company. The company continues to assert its relevance, staying true to its mission of “achieving sustainable, quality growth” (The Coca-Cola Company, 2014). In addition to its durability, Coca-Cola has taken on many environmental initiatives. From 2004 to 2012, TCCC reduced its total waste to landfill by 58 percent and recycled 85 percent of production waste. In addition, most of Coca-Cola’s PET plastics are reused in producing new bottles, which are 16 percent lighter than they were in 2004 and consuming less raw material (Lambert, 2012).
Since its founding date, the Coca-Cola Company has also established a strong global footprint in more than 200 countries worldwide, with an emphasis on emerging economies. According to Coca-Cola (2013), finished beverage products bearing the Coca-Cola trademarks are now sold in practically every country. The large scope of TCCC allows it to spread and ultimately minimize its business risk, and its specific focus on emerging countries helps the company to open itself up to possibilities for significant growth (Marketline, 2014). Aside from its strong presence in the industrial economies of North America and Europe, Coca-Cola is well established in Asia’s emerging economies, and is committed to expanding its business there, as well as in other developing regions. In 2011, the company stated that it would invest $2 billion in India over the next five years, $4 billion in China over the next three, and $3 billion...

Find Another Essay On SWOT Analysis: The Coca-Cola Company

The Coca Cola Company Essay

2601 words - 10 pages Coca-Cola Stephanie Grace BUS 336 Rebecca Johnston-Gilbert May 18, 2013   INTRODUCTION Coca-Cola has been around for generations with the same iconic taste, logo and symbolism. Its brand has represented family and the memories of good times, celebrations and comfort of being with those we love. Unfortunately, the company has not made good marketing decisions in the recent past and has lost relevancy. The purpose of this essay is to

Analysis of Coca Cola Company

2719 words - 11 pages markets in the future. This essay will explore both the Coca Cola Company as well as the market in the United States. The tools used for this examination include a SWOT analysis of Coca Cola Company and PEST analysis of United States. In addition, we will examine Porter’s 5 forces of the beverage industry in the United States and we will conclude with a list of recommendations. 2. Company Background The Coca Cola Company has served various kinds

The Coca-Cola Company - Overview

1030 words - 4 pages number one; may have been a good choice since my husband claims we should own stock with how much I shop there. However, I decided on number 92 on the Fortune 500, the Coca-Cola Company. "The Coca-Cola Company markets four of the world's top-five soft drink brands, including Diet Coke, Fanta and Sprite. " happen to drink a lot of Diet Coke. The company leads the soft drink industry with a 50 percent market share. For the purpose of this assignment

Coca Cola Company

2663 words - 11 pages analysis to Coca-Cola Company, which improved our knowledge of marketing and ability of practice.Fundamental Issues in Marketing (Coca-Cola Company)1. Introduction1.1 Introduction of Coca Cola CompanyDr John Styth Pemberton in Jacob's Pharmacy in Atlanta, Georgia invented Coca-Cola on 8th May 1886. The name Coca-Cola was suggested by Pemberton's bookkeeper, Frank Robinson. He penned the name Coca-Cola in the flowing script that is famous

International Business; The Coca-Cola Company

679 words - 3 pages The Coca-Cola Company has long been one of America's most successful organizations with business partnership in over 200 countries. However, Coca-Cola has had its problems with marketing. Looking back, it seems that the Coca-Cola Company might have gotten to be too "big for their britches" when it came to marketing in India.I can imagine the things that were being said in the Coca-Cola board room: things such as, "Don't they know who we are

Company’s Integration of Marketing Communications The Coca-Cola Company

858 words - 3 pages culture (Coca-Cola, 2013). Coca-Cola has, in effect, integrated itself into the global community as a symbol of fun and active living.ReferencesCoca-Cola. (2013). Homepage. Retrieved from http://www.coca-colacompany.com/our-company/Dudovskiy, J. (2013). Coca-Cola marketing communications: A critical analysis. Retrieved from http://research-methodology.net/coca-cola-marketing-communications-a-critical-analysis/Duncan, T. R., and S. E. Everett. (1993

“The Coca-Cola Company Struggles with Ethical Crises”

818 words - 3 pages The Coca-Cola Company For more than a century, the Coca-Cola Company has been a leader in everything from sales, marketing/advertising, and most recently ethical issues. The company has seen its fair share of lawsuits from competitors, employees, and customers alike. In the beginning of 2013, Coca-Cola’s Chairman and CEO, Muhtar Kent, issued a statement that relayed Coca-Cola’s renewed efforts to “be guided by their established standards of

Leadership and Management at the Coca Cola Company

1991 words - 8 pages Leadership and Management at the Coca Cola Company Business is an economic institution whose goal is economic Survival and whose activities are dominated by the profit motive. Its primary purpose is to create and satisfy a customer and make a profit. To achieve this purpose, business must be skilfully managed. Management is defined as the art of conducting and supervising a business or as using judgment in business affairs. A

Stock Market: Procter and Gamble and The Coca Cola Company

738 words - 3 pages I chose Procter and Gamble and The Coca Cola Company because when I first looked at Google Finance, they were the two options out of the six that were in the green, or in the green the most. When I checked how the two stocks had grown,(I looked at year-to-date), KO and PG were the two that had grown the most out of the options I was given. Also the demand for both companies is high. I read an article that stated the most popular soft drinks

Human Resource Management within the Coca-Cola Company

3313 words - 13 pages Human Resource Management within Coca Cola Human Resource Management is an essential part for any organization. Moreover, development of this department is the first step, the ground on which the future of the company depends. It is essential for every single business unit and especially for such international company as Coca Cola. It is people, not technology who create the company. Human Resource Management at Coca Cola Company has many

Carbon Footprint of Coca-Cola Company

1378 words - 6 pages environment. Coca–Cola, the ever-popular, soft-drink corporation is one of these organizations that is taking action to curtail its carbon dioxide emissions in order to create a greener reputation. One of the ways in which it is attempting to accomplish this goal is through the acquisition of healthful, eco-friendly brands such as Odwalla. The purpose of this analysis was to investigate how Coca-Cola has become a greener company since acquiring more

Similar Essays

Analysis Of The Coca Cola Company

4632 words - 19 pages Analysis of the Coca Cola Company History "Coca-Cola enterprises Incorporated, employees 66,199 operates, 444 facilities, 47,235 vehicles, 1.9 million pieces of cold drink equipment and sold 3.8billion unit cases in 46 states in the united states, all 10 provinces of Canada and portions of Europe including Belgium, France, Great Britain, Luxembourg and the Netherlands" (Coca-Cola facts 99). An, Atlanta Pharmacist Dr. John Slyth Pemberton

Financial Analysis Of The Coca Cola Company

2302 words - 9 pages $16billion. KO has well diversified portfolio and is always recognized for its innovation. About 21% of volume mix is from North America, 14% from Europe, 18% from Eurasia and Africa, 18% from Pacific and 29% from Latin America. For continuous 51 years the company has disclosed a significant growth in the dividends (Coca-Cola, n.d). Trend analysis: Income statement: From the trend analysis it is clear that the every year sales has been growing but

The Coca Cola Company Essay

2909 words - 12 pages . Finally, gross margin on sales. This number represents the proportion of each dollar of revenue that the company banks as gross profit. As we can see from the ratio analysis, the gross margin for the Coca Cola Company is a whopping 64.5%. This means that $0.65 on the dollar is used to be

The Coca Cola Company Essay

1176 words - 5 pages Industry General Description The Coca-Cola Company - American multinational corporation operates in a nonalcoholic segment of Beverage Industry. The history of the industry goes back to the 17th century, when the first marketed soft drink came to the Western Market. The Beverage Industry product portfolio consists of soft drinks, carbonated beverages, and alcoholic beverages. Kinds of drinks in a non-alcoholic segment varies a lot and includes