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Swot And Peste Analysis For Bottled Water

1159 words - 5 pages

SWOT and PESTE Analysis for Bottled Water.To develop an appropriate marketing strategy would involve creating a link between the external environment and the key internal factors of bottled water. This dissertation from www.coursework.infoSWOT analysis is the focus upon the strengths, weaknesses, opportunities and threats facing a business internally and externally. To enable a SWOT analysis to be carried out, research into bottled water companies current and future positions need to completed. This would result in building upon its strengths, minimise its weaknesses, seized its opportunities and cancel out the threats.cocf cfr secfcfw orcf cfk incf focf cf.STRENGTHSRiver Rock produce water which sold as part of coca cola. Coca cola are probably the most popular company which produce soft drink. Due to this I would consider river rock as a large established business, mainly because of its connections with coca cola. A water company such as river rock would now be getting good trade, as coca cola are a world wide organisation, companies such as river rock will benefit from having the backing of an established name like coca cola. This is a good foothold for earning a Good reputation, this is vital, and companies having a good reputation should have better custom. As part of coca cola, river rock would be renound for a reliable and efficient service as coca cola have been around since 1886, in this time selling soft drinks coca cola would have gained many different experiences in selling their product, they would also know what way to sell their product so that the best results are obtained.A wide portfolio of products with various flavours gives more of a choice, the consumer feels in control and not restricted in the flavour they wish to choose. Healthy drinking water is a lot healthier for teeth than fizzy drinks, therefore water companies can claim this whilst selling, flavoured water as the same taste as a fizzy drink accept it wont rot your teeth. Last but not least water companies have a large target market to operate in, everyone can drink water, from the rich and famous to a local Joe Bloggs. Durkheim oppressed eliteblues's structuration .OPPORTUNITIESSponsorship for sporting events, being seen to advertise could increase support for the product, as well as this diversify into a different market could be effective, being able to adapt to various markets is useful as it broadens the market. Expanding nationally is vital also; despite the obvious fact of more money available is also will create larger market. Promotion using large marketing strategies should boost sales; a nation wide campaign would help promote the product further. L01XZ0UK Visit coursework ab in ab fo ab for ab more coursework ab Do ab not ab redistribute L01XZ0UKTHREATSThere are lots of different companies on the market now. This results in more competition. Soft drink companies, e.g. Coca Cola can compete to take the market majority, which could lead to pricing wars....

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