Swott Analysis

1416 words - 6 pages

This paper will discuss the Strengths, Weaknesses, Opportunities, Treats and Trends (SWOTT) analysis for the small business that I would like to start, a small dogs Pet Shop. The Pet Shop will sell and deliver small breed dogs, and will also sell pet food, supplies and personalized gift baskets for birthdays and holiday occasions. The Pet shop will provide its customers with small dog's spa, canine obedience training and routine vaccinations. This pet shop will be open 24 hours a day, seven days a week. The SWOTT analysis is a tool that one can use before launching a venture as well as throughout the life of a company. It will help the management focus on all the issues that affect the company internally or externally. (Entrepreneur, 2008)Strengths, Weaknesses, Opportunities, Threats and TrendsTechnologicalStrength. Technology in the Pet shop business is very important because it will provide the organization with better methods to control customer's accounts and inventory. The company technological structure will be formed by computers, telecommunication devices, and other office devices such as fax, and printer. The computer system, will organize the data in a traditional file environment so that information can be access and retrieve instantly. A scheduling client database program will be utilized to maintain appointments and client information in an organized manner. The telecommunication devices will consist of cellular, 2-way radios and telephones. This will allow for immediate communication with dog walkers and will offer instant communication assistance if any problems should arise.Weakness. Dependence on technology can be a problem, if the system or systems fails operation of the business can come to a halt. In order to minimize this weakness a manual back up system needs to be available in order to continue operations while the main system is down.Opportunities. As new technologies evolve keeping track of appointments, customer records and the overall efficiency of the business operation will improve.Threats. Security threats pose a serious problem for any organization and specially ours that use current technology as the internet to do business. Reliance in technology could expose the organization to the following threats:•Private information could be received and withheld•Private e-mails could be read.•Private records could be obtained and released.•Private Usernames and passwords could be acquired by the unauthorized userTrends. The technology trend for this type of business is to offer merchandize and services through the internet. This trend is geared to the customers who prefer doing business over the internet. Following this trend will increase the business competitive advantage.GlobalStrengths. One of the strengths that the company has is the personalized services that it offers to its customers. This strength will give the company a competitive advantage once the company grows and penetrate the global...

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