Synthesis Essay

762 words - 3 pages

Alicia Morris Language AP The automobile industry uses advertisements and different persuasive techniques to sell their vehicle. This advertisement I chose by Ford targets the viewer's conscience and subconscious mind and at the same time makes, the person want to buy one of their vehicles, the 2011 Ford F-150.This ad also has some rhetorical elements. When discussing the rhetorical triangle of the ad, the subject is the Ford F-150 - "The New 2011 F-150". The speaker is the artwork and the words on the advertisement. Persons looking for a full size truck with better fuel economy, someone who wants to help the environment, and persons, who are looking to save money, by spending less on gas, are the audience of this ad.This ad appeals to ethos. Ford has been making cars for years and is a trademarked and trustworthy company, giving the customer a peace of mind. Adding to their credibility is the motto found on the ad, "Built Ford Tough", which automatically shows that Fords products are reliable and strong vehicles, so if you ever purchase a vehicle from Ford, you would expect it to be those things. Even though a man is not seen in the ad, because it is a Ford vehicle, automatically the masculinity of the truck would be implied. Saying "this is the future of truck" would be believable because Ford is known for selling the best trucks around for years, so customers would buy the F-150 because Ford is a reliable company and they wouldn't mind trying a new and improved product,The logic (logos) of the advertisement is that the customer could buy any other truck, but they give the option of choosing the engine they want - 3.7L, 5.0L, 6.2L and ECOboost - the customer sees that they can save money because they get good mileage on the truck, which in turn helps them save money by spending less on gas. This also shows that they have some choice in the customization of their vehicle. And also if they purchase a Ford with an "ECOboost" engine, it gives the impression that if they purchase it they will be helping the environment, since vehicles emit gases that cause temperature to change in the atmosphere....

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