Established in 1997, GE Capital Retail Bank has been a market leader in offering financial different financial solutions to small and middle businesses globally. Some of the financial services provided by this particular bank are financial loans, financing of aviation development projects, Healthcare based projects and real estate development among others. All these financial solutions are designed on a case-by-case basis in order to suit various customers. GE Capital Retail Bank has branches in over 50 countries with an asset base of over 500 billion dollars. GE Capital Retail Bank has proved to offer outstanding services since it started operating. The bank dedicates to offering customers services that are valuable in all aspects therefore ensuring customer satisfaction. This paper will analyze the strategic goals, mission and vision statements in relation to how they will help to ensure that the development of a modernized mobile banking service. The external and internal factors that will affect the organization when the new service is launched to customers and market at large will also be discussed at length. Tentative recommendations to ensure that there is effective service is delivered to clients.
The mission of GE Capital Retail Bank is to provide financial solutions to all businesses that approach us. This will be made possible by:
• Providing timely and superior services to our clients
• Employing a multi dynamic and diverse workforce
• Providing services and solutions that are of value to our clients
The vision of GE Capital Retail Bank is to be the leading financial provider around the globe. This will include:
• Ensuring that our clients are satisfied in our services at all times
• Providing custom solutions to all our clients when need arises
• Increasing our asset base to serve more clients
• Ensuring that our employees develop while serving in our business setting
The core strategic goal is to provide all clients with a modernized and stable online mobile banking service platform in the next 5 years. This will entail improving the company’s online banking systems and embark on developing a system that enables customers are in a position to operate from anywhere in the world. The process will also involve acquisition of new talent that is well versed in mobile banking platforms and technology. This will be in an attempt to be one of the banks that can offer modernized mobile banking with a difference to all clients in the 55 nations its branches are spread.
Internal Assets and implications on strategic goal
Large capital and income base
With GE Capital Retail Bank having an asset base of around 580 billion dollars, the process of launching a modernized mobile banking platform will be possible. It is a fact that business organizations that capital makes business processes to operate smoothly. In line to GE Capital Retail Bank’s large asset base,...