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T Mobile(Hu) Essay

1792 words - 7 pages

TABLE OF CONTENTSo History of T-Mobile(HU).............................................................2o Mission Statement ....................................................................2o Members of the telecommunication market in Hungary ....................2o Services System .....................................................................................3o Competition ............................................................................................3o Marketing strategy .................................................................................4o Culture of Mobile Telephone Usage ....................................................6o S.W.O.T. analysis... ...............................................................................6StrenghtsWeaknessesOpportunitiesThreatso P.E.S.T analysis ...................................................................................8PoliticalEconomicSocio-culturalTechnologicalo STP strategy .........................................................................................9SegmentationTargetingPositioningo Marketing and Business strategies...................................................11o History of T-MobileT-Mobile(HU) (The former Westel 900) , The oldest mobile telecommunication company of Hungary was launched on the 31st Marc 1994, with an initial capital of 5.4 billion HUF. The owners of the company (MATÁV, Westel Rádiótelefon Kft and US West) had risen this capital to 'till the year of 1997. The finance was supported by Citibank and CIB.'Till the end of 1996, Westel won the qualification of ISO 9001. It had a number of 270,000 subscribers.The technical equipments of Westel were transported by Ericsson.Mission statement :" User Support Services mission is to reliably connect people, processes, and content through the effective use of standardized technologies and consulting services in support of the university's core mission: provide a quality telecommunication in a costumer-centered environment. "Members of the telecommunication market in Hungary.From 1994 to 1999, Westel 900 had only one competitor, Pannon GSM. In 1999, Vodafone had arrived to the country, so this number had changed to two.In the beginning, concession contract was set out by KHVM for two mobile providers. From the 25Mhz spectrum of the frequency of 900Mhz, Westel and Pannon were given 8-8 Mhz. MATAV was given an additional 8 Mhz that they use for RLL purposes. In August, 1993, the winners were announced and on the 27th of October, concession contract was signed. Based on this contract, the two providers had to pay 90 million dollars within 15 years, and under the name of frequency strangulation charge, they had to pay an additional 30-30 million dollars in the first ten years, into the state budget.Services SystemWestel 900 provides the following services for customers:Mobile telephone call.Short Message ServiceMultimedia Messaging ServiceData and FAX ServiceVoice...

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