Tactics And Strategies Essay

1002 words - 4 pages

Tactics & Strategies PAGE \* MERGEFORMAT 2
Tactics & StrategiesPatricia BernardBUS/475 Integrated Business TopicsDavid NimmoDecember 21, 2009CERTIFICATE OF ORIGINALITY: I certify that the attached paper, which was produced for the class identified above, is my original work and has not previously been submitted by me or by anyone else for any class. I further declare that I have cited all sources from which I used language, ideas and information, whether quoted verbatim or paraphrased, and that any and all assistance of any kind, which I received while producing this paper, has been acknowledged in the References section. This paper includes no trademarked material, logos, or images from the Internet, which I do not have written permission to include. I further agree that my name typed on the line below is intended to have, and shall have the same validity as my handwritten signature.Student's signature (name typed here is equivalent to a signature): ____Patricia Bernard______________________Tactics & StrategiesA strategic plan helps to serve as a solid foundation and framework of an organization. Southern Cab Service must implement strategic objectives and measures in order to secure a successful organization. Strategies help to outline what an organization intends to do while tactics define the specific tactic that will help bring the strategy to life (Anderson & Dekker, 2009).Various methods of monitoring and controlling my proposed strategic plan will be analyzed along with how the measures will advance organizational goals financially and operationally. The paper will conclude with recommended actions needed to address ethical, legal and regulatory issues faced by the company and how they can improve corporate citizenship.According to Southern Cab Service's balance card, financial objectives were to increase profitability, increase revenue and lower costs. The measure for these goals was market values, price of vehicles and cab fares. For example, Southern Cab Service can increase profitability by cutting costs, by offering lower costs on cab fares. By offering something that the competition is not can allow Southern Cab Service to increase their financial place in the industry.By collecting a lower fare than the competitor, Southern Cab Service's first year in business is estimated to target 80% of that goal. By the second year, more marketing knowledge will have been obtained which will allow the company to increase the target percentage in year two and three. Information technology is also important in strategies and tactics. If the information technology is not current, the developmental goals and targets will be ineffective (Anderson & Dekker, 2009).Southern Cab Service set an objective of maintaining on-time cabs. To monitor this strategy, customers will be given surveys. Customers will be asked to rate drivers, and theirexperience. To help the company meet the goal of on-time cabs, state-of-the-art technology,...

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