Due to the fact of the financial and economic crisis, the war of talent is an actual topic across the world. Companies have the challenge of finding the employee that best fits with the company. The searching of finding the right employee is a constant battle between companies and sometimes strategies have to be developed in order to find the appropriate candidate.
I have search and read some studies about the usage in social network in the recruitment process. The purpose of this paper is to get an overview of the problem and know about what is the current situation in that field.
There is not many studies about the topic because as we will see, each company can use different tools according to their preferences or benefits.
During last years, social networking sites and social media have revolutionized the communication methods, for private use and more and more in the work place.
We live in world with fast changing technologies, which open new opportunities for companies and employees to communicate at work. Due to the growing importance of Internet and the communication tools, the phenomenon of Web 2.0 is long gone, web 3.0 and 4.0 will became the generation of it. The main principle of that type of webs it is the use of Internet and the possibility to help shaping the web.
We have seen that, the number of Social Networking Sites has during last year’s risen enormously and still keeps on rising. The constant change of technology opens new opportunities of communication, however it is leading to huge amount of applications and competence. For this reason, there are few studies about the usage of Social Networking Sites and Social Media tools and recruitment because it is remain a jungle with different tools and procedures available and because is a fast moving field difficult to monitor up to date.
According to Smith and Rupp (2004) Internet has changed the face of recruitment, where employers have to implement good e-recruitment programs to find better qualified candidates and improve their hiring decisions with less time and at a cheaper cost.
The main objective with this report is to understand how effective recruitment is with the usage of social media tools and what the risks of it are and which tools employers use in the recruitment process.
The importance of social media
Five years ago, social media and social networks were a novelty in the society and in business, but today the importance of it is no longer debated.
Communication methods have been revolutionized due to the high usage of social media tools and social networking sites in last years.
Social Media is defined as “a group of Internet-based applications that build on the ideological and technological foundations of Web 2.0, and that allow the creation and exchange of user-generated content” (Kaplan and Haenlein, 2010).