This website uses cookies to ensure you have the best experience. Learn more

Talk About Tyler Pet Foods Which Is Popular In Australia

4642 words - 19 pages

Executive summaryOverall Australia market, executives of Tyler Pet Foods, Inc. must follow the political, economic environment to position the productions, and the changeless purpose is ensure company's resources and combine them to adopt to Australia dog food market. A lot of information has shown the frozen dog food was being sold in the freezer section of selected supermarkets in Australia. Then there are tremendous potential for TPF in the household dog food market. But the competitions also existed. So keep sustainable competitive advantage to share the Australia market is important. Based on this information, we are targeting on Dog Humanists and Conscientious Dog Lovers, positioning ...view middle of the document...

Australia environment overview1. EconomyAustralia's economy has been performing brilliantly. Growth has been strong, unemployment has fallen to almost 5 %, and goods and services inflation is within the Reserve Bank's target range. Australians have never been so wealthy, in part of course because of the massive inflation of shares and house prices. The terms of trade are at record levels, the Aussie dollar is strong - despite a post-war record current account deficit - and business and household confidence is high (http://www.henrythornton.com/). Therefore, the threat of the dog owners' income level is lower, and spending on dog food is expected to continually grow.2. Political situationThe import licensing requirements in Australia require many conditions be met by the exporter. Such as, A quarantine entry must be lodged for each consignment and the item must be inspected on arrival. A permit application is required prior to importation and must be approved by the Canberra Australian Quarantine and Inspection Service (AQIS) office. Animal food is considered to be an article likely to introduce a pest or disease (Andrew C. Burst, 2003). Otherwise, the importers also need to provide details of the pet food including common name, country of origin, if the product is frozen or uncooked and so on.TrendsAt least one third of Australian households own a pet, with 38 percent of households owning a dog. There has been a significant trend towards convenient, single serve packaging of dog food in Australia. There has also been an emergence of dog foods providing functional benefits, such as longer life span for the dog, as well as a move towards gourmet-like dog goods, dog snacks and treats. Customer behavior has recently shown trends towards purchasing dog food based on the age of the dog, e.g. puppy good as distinct from dog food. Because many dog owners are treating their dogs as members of the family, and concerning with nutrition onto their dog, creating greater demand for premium pet food. So in 2004, demand for quality ingredients in dog food is the main driving force for the overall growth. Therefore, the market share of premium dog food is growing.Enter market strategyCompare export and direct investmentDirected investmentAdvantage Zero import tariffs for all pet food productU.S. digestives/flavor systems are considered by the pet food processing industry to be better quality and more palatable than Australian systems(Source: Andrew C. Burst, 2003)U.S. dog food specialty nutritional brands, are received well in AustraliaManufacture develop can decrease costHave abundant raw supplies in AustraliaAustralian dollar is strongMore distribution channel for chosenDisadvantage Imports make up a small proportion of total grocery value of the Australian pet food industryVery low to negative industry growthRelatively inexpensive supply of domestic meat and vegetables for dog food processingAustralian retail market dominated by small number of local...

Find Another Essay On Talk About Tyler Pet Foods Which Is Popular In Australia

This is complete with laws which assist Migrants in Australia

1142 words - 5 pages migrants.Various Categories of migrantsTo become a permanent resident of Australia, there are to categories which are looked at in the immigration process:* Permanent residence* Temporary residence (E.g. study, tourists)Migrants are separated into four different groups for permanent residence in Australia:* family sponsored* independent* refugees/ humanitarian* Illegal migrantsA Family sponsored migrant is a person that is given the right to migrate

The Complexity of Love in Raymond Carver’s “What We Talk About When We Talk About Love”

726 words - 3 pages One of the easiest things for society to get wrapped up talking about is love. And it always has been. In Raymond Carver’s “What We Talk About When We Talk About Love,” the four characters spend an entire afternoon discussing the simple word that has countless interpretations. Carver uses this story to convey how not everyone shares the same definition of love. He uses Mel, Terri, and Nick and Laura to show just a few of the ways love can

Horse Racing and How it became Popular in Australia

1942 words - 8 pages Running Head: LAW PAGE \* MERGEFORMAT 1 LAW PAGE \* MERGEFORMAT 7 Horse Racing and How It Came to Popularity in AustraliaStudent's NameInstitutionHorse Racing in AustraliaThe horse race is a long-held sporting tradition in Australia that attracts both interstate and international tourists. In the early Australian colonial times, horses were used for labor, transport and recreation activities. Thus, it explains why horses have a special place

"The First Rule About Fight Club is: You Don't Talk About Fight Club"

1890 words - 8 pages Club." These rules allow Tyler, Jack, and the other members of the club to repress their actions and use this as a coverup. They are not allowed to talk about what is happening or how they feel about it.Another defense mechanism seen in the film is regression. Regression is reverting back to a prior state of mind, usually back to some childhood like state. Tyler is seen as the mastermind of numerous childish pranks in his role as the leader of

This film analysis is on the film "Ned Kelly" in the subject Australian Studies, which is compulsory is Australia. It answers questions on themes etc

1470 words - 6 pages (1) (i)The movie "Ned Kelly" is telling the audience about Australian history and that Australia is not a perfect country, but struggles with criminals as well. It also conveys racism, not against blacks, but against the Irish. This is now dispelled as Ned Kelly is known as the 'Australian hero', not the 'Irish Migrant of Australia hero'. The Kelly family were always the target of the soldiers' fun. Friendship is portrayed as being vital, as the

Write about a situation in which a hard ethical decision is made involving utilitarianism

562 words - 2 pages , for his service. His payment as ambassador is a lifetime of riches and hot women.Next comes his extremely hard ethical decision. He can either kill himself by seppuku, the ancient Japanese suicide style in which you disembowel yourself, or allow 3.3 billion people to die and another 3.3 billion to wish they were dead, all while living with all the material wealth he could ever want. If he went and tried to have the larvae surgically removed, he

Advertising about a company in Australia

1575 words - 6 pages 1. About the company:TEL.PACIFIC Pty Ltd has been providing Internet services since 1994 and has since then built up a clientele of over 30,000 in Australia. Their mission is to develop and apply efficient, effective and economical communication network and solutions for our valued customers and partners (www.telpacific.com.au). The major competitors are Optus and iPrimus broadband service. But viewed objectively, Tel. Pacific broadband

It is about Passover and its traditional foods

6217 words - 25 pages a mixture of flour and water that is allowed to rise. In addition to bread, it refers to any kind of food that has leavening properties or capabilities. We are permitted to only eat foods which do not contain chametz. In regards to prepared foods, we are only permitted to eat foods marked Kosher For Passover and which have been prepared under the direct supervision of a recognized authority on the laws of Koshruth. Similarly, we are only

Essay about Tattooing as a trend in popular culture

1325 words - 5 pages believe that tattoos are okay as long as we can handle something that will never go away - which is how my parents raised me.The tattooing process became popular very quickly in South Africa, due to it being an International Trend, and global out break in body Modification. I personally would not get a tattoo, as they are permanent. Once it's placed on the skin it never goes away, and if I had to get bored with the design, I would regret it. Lucky

"The Heasrst Castle". In this report i talk about the history of the heasrst castle and talk about all the important events and facts about it

2863 words - 11 pages covered with Vermont marble. Talk about your Olympic sized pool!Roman PoolThe idea for the indoor Roman Pool came from a pool in Italy. William first wanted marble walls, but then went for tiles. Unfortunately, William filled the pool with salt water and it ruined the tiles. There also was damage from water that drained off the tennis courts which are located on the pool roof. Sounds like lots of bad luck.It took three and a half years to set

What is meant by 'masculinity in crisis' in recent debates about men and masculinity? Use a specific example from media or popular culture to support your argument

1242 words - 5 pages 5. What is meant by 'masculinity in crisis' in recent debates about men and masculinity? Use a specific example from media or popular culture (for instance, media coverage of the Bulldogs scandal) to support your argument. You should draw on Whitehead's argument in your answer.The concept of 'masculinity in crisis' has been put forth in recent debates regarding men and their masculinity. Critical analysis of men and thus of the gender of

Similar Essays

Tyler Pet Foods Essay

1365 words - 5 pages Tyler Pet Foods I. SUMMARY Tyler Pet Food Inc. is a major distributor of dog food for show-dog kennels in the United States. After some researches and discussions, Tyler Pet Foods (TPF) decided to enter into the household dog food market in the Boston, Massachusetts metropolitan area. TPF hired a consulting firm to help it promote and distribute its product. The programs included situational and competitive analysis, the problems

Tyler Pet Foods Case Analysis

1016 words - 4 pages PROBLEM STATEMENT Tyler Pet Foods, Inc. met with representatives of Marketing Ventures Unlimited to discuss possible entry into the household dog food market in the Boston Massachusetts metropolitan area. The meeting raised the question: "Is there a place for Show Circuit in the dog food market?" COURSES OF ACTION After the meeting, Tyler Pet Foods had several unanswered questions: 1. Was the market itself adequately defined and segmented

There Is No One Agreed Voice Through Which Australia Speaks About Australian Identity (Includes Critques Of Four Australian Texts)

2395 words - 10 pages It is true that there is no one agreed voice through which Australia speaks about any topic. Australia is a country of multiple voices and has a pluralistic outlook, demonstrated by it's culture, population, political spectrum and community leaders. Australia's "richer tapestry of many identities" means that that a multitude of voices contribute to its national identity - a topic that has been vehemently debated for years, and will no doubt

Drugs In Australia; Which Way Is Best?

779 words - 3 pages Australia, like most Western countries, has a major problem with drugs and drug use. There are many ways to tackle this problem, the main ones including Harm Minimisation, which is trying to reduce the risks involved with taking drugs, Decriminalisation, which is taking the legal association with drugs, and Zero Tolerance, which is legally punishing ALL drug offenders. Although there are many ways in which the drug issue can be handled, these