Tap Net Business Plan Essay

8058 words - 32 pages

TapNet Business Plan

TapNet Executive Summary

TapNet.com (Trade Association Portal) represents a tremendous opportunity for it's directors, partners and potential stockholders.

1.1 The Opportunity

The Internet and specifically business-to business applications are expanding at a tremendous rate. Many companies and associations are entering this portal area to provide valuable products services to the industry and generate economic profit at the same time. TapNet's Board of Directors saw this opportunity about year ago and has been fine tuning their concept and approach. Since this time, TapNet has moved forward and further developed the concept, gathered content and interacted with hundreds of potential customers around the world and gained their support.

1.2 The Application

TapNet is more than a website or portal, it is an Internet based application that supports the trade association’s business operations, offers buyers and sellers the chance to find each other, interact and eventually purchase products and services on-line. TapNet provides these core competencies and capabilities to trade association, many of which could not afford these required business capabilities without TapNet as their provider. TapNet provides the foundation for a dominating site that drives the industry rather than just responding to it.

TapNet plans to continue development of both its technology and the information resources it offers. This will be accomplished by developing buyer guide matrixes for associations to list their information, developing TapNet enabling features and functions, and by providing content and interaction that truly bring the trade association community closer together. TapNet will also provide a strong marketing program to generate awareness that explains the advantages of TapNet to its potential customers.

1.3 The Need for Additional Capital

Currently TapNet has been funded by the resources from it Board of Director's. In order to truly develop a leading application site for the trade association, TapNet will require a tremendous infusion of additional operating capital. This capital will allow the development of new software technology, and provide the extensive promotional campaign that will be needed to accompany the site. Although the site could continue to be funded by the directors, there is tremendous opportunity for risk and profit sharing. Both the financial markets, as well as the American economy recognize the value of being able to build and service an “eCommunity” based on industry focus. Therefore, TapNet proposes to reform itself into a publicly held corporation, and reach out to these financial markets for capital required to become the leading online Resource for the Trade Association.

2. The Industry and TapNet’s Product(s) and Service(s)

2.1 The Trade Association Industry

Trade associations are organizations of businesspeople engaged in furthering or protecting their mutual interests....

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