Target.Direct: Customer Purchasing Satisfaction In E Commerce This Case Study Describes Issues Associated W/ Customer Satisfaction In E Commerce Purchasing In Reference To Target.Direct

790 words - 3 pages

Introduction"No matter what you are shopping for, Target.Direct has something to fit your style": Target.Direct self-advertises. Target.Direct, the direct merchandising and electronic retailing division of Target Corporation, successfully combines the e-commerce and direct marketing operations of Target, Marshall Field's and Mervyn's. Target.Direct not only combines Target.com, Fields.com and Mervyns.com, it also recently added Amazon.com, with one simple checkout.In this paper I am going to explain the main issues involved in customer satisfaction of online purchasing products and how Target.Direct addresses each issue. These issues include:·Purchasing Capabilities·Product Variety·Refinding a Product: The Wishlist·Customer Service·Ease of Checkout·Returning MerchandiseDiscussionPurchasing CapabilitiesWhen you purchase any item via Target.Direct you can use the usual credit cards: Visa, Mastercard, Discover, and American Express, but you can also use your Target Guest Card, Marshall Field's Card, or Mervyn's Card, issued by Target Corporation, Marshall Field's, or Mervyn's respectfully, for the purchase no matter what store it actually is provided by. The purpose of this is to heighten awareness of each stores various products to customers and to also give customers the convenience of purchasing from multiple stores with a single checkout.Product VarietyIt is obvious to most the variety that is available. You can purchase apparel, small appliances, home furnishings, toys, jewelry, decorations, sporting goods, candles, and a plethora of other items at Target.Direct. Plus, you can also easily access Amazon.com with its advertised over 3 million titles in books, music, and movies. There is sure to be something for everyone and every occasion with this array of merchandise available on Target.Direct.Re-finding a Product: The WishlistMany people like the ease of shopping online and finding exactly what they want. But, it makes customer satisfaction higher if the product is easy to find, especially after initially viewing it and then deciding to purchase it. Target.Direct has approached this problem in a simple way.Target.Direct has unique feature of developing various Wishlists. You can create a user account and simply browse the inventory that is available. When you view an item you like you simply click to add it to your Wishlist. Then, when you want to review your Wishlist it is simple click away.When you want to order something that you have marked on your Wishlist you simply login, view your Wishlist, and click to add an item from your Wishlist into your shopping cart and then continue to the checkout. This feature is an excellent way for people to re-find an item, or items, that they had previously...

Find Another Essay On Target.Direct: Customer Purchasing Satisfaction in E-commerce - This case study describes issues associated w/ customer satisfaction in e-commerce purchasing in reference to Target.Direct

Customer satisfaction Essay

2277 words - 9 pages image. I issued survey to individuals on there perception of K-Mart stores.ResultsTask: Status of customer satisfaction in mass merchandising retailers.The committee researched the status of local businesses and their quest to maximize customer satisfaction. One business in particular is CVS Corporation. This company is obsessed with maximizing customer service and wants every employee from vice president to the teens working on the sales floor to

E-BUSNIESS & E-COMMERCE study case Essay

1791 words - 7 pages Objective of the case study:The aim of our case study is to analyze and assess Xxxxxxx as a Microsoft CETC Training center to implement yyyyy's expertise in e-commerce, e-business and e-learning. Providing Xxxxxxxwith these solutions will enhance its teaching capabilities especially with its expansion in different locations in the region and enhance its strategic positioning in the market.We will also discuss the implementation of other possible

The Steps in the Customer Satisfaction Model

884 words - 4 pages them. . Edgars have Thank U cards that earn points through each purchase as well as different stores are associated with Edgars such as Legit, Jet, Forever New. This helps with satisfying the consumer because purchases from those stores can be bought on account because of it being collaborated to the Edgars group. In this way Edgars not only satisfy’s the consumer but moreover accomplishes the consumers needs and wants. This makes the customer

Customer Loyalty and Customer Satisfaction in a Hotel

2102 words - 9 pages for our own can be helpful for hotel correctly identify customer value, improve customer relationships, improve customer satisfaction, reduce the management cost of CRM system, to help enhance the core competitiveness of the hotel, the hotel to get advantage in the competition. In this competition situation, which owns the customer, who will win the market, win the profits. How to understand customer requirements? How to classify different

E - Commerce

1083 words - 4 pages enough to get an online order for a product, it's also necessary to have this product and to deliver it to the customer. So e-commerce includes, besides of interacting with customers electronically, all the things a "normal" business would also need.Categories of E-CommerceThere are 3 categories of e-commerce:- business-to-business (B2B)- business-to-consumer (B2C)- business-to-administration- consumer-to-administrationAn example in the business

e-commerce

1442 words - 6 pages national and international markets. By becoming e-commerce enabled, businesses now have access to people all around the world. In effect all e-commerce businesses have become virtual multinational corporations. [4: http://www.ecommerce-web-hosting-guide.com]There are also limitations to the medium of e-commerce. Following are some of them:Limited customer service one does get to have personal interaction with any sales person so there is no one

E-Commerce

876 words - 4 pages within six months prior to the survey. Of all Canadians that were questioned, 32% had made five or more purchases online and 68% Canadians had made one to four purchases. This indicates that purchasing goods online is popular among Canadians and selling goods online is very profitable for Canadian companies. Statistics Canada reported that in 2005, e-commerce sales totaled CAD39.2 billion (up by CAD32.7 billion since 2001). The figures include

E-Commerce

840 words - 3 pages -commerce. First, whether a firm is doing business online or in the real world, it must have a product to sell or a service to offer. Then, the place from where to do business should be considered. In the conventional world of commerce this can be a physical store. In the world of e-commerce the place to do business is the Web site. E-commerce is an emerging concept that describes the process of buying and selling or exchanging of products, services

E-commerce

2086 words - 8 pages a large and profitable market. To be part of such a market, a business needs to overcome some shortcomings that come along e-commerce. Shortcoming like consumer complains regarding customer service. Latest study shows that "88% of consumers surveyed expect a response to email inquiries within 24 hours. The problem is that only 54% of companies meet that expectation -- the same percentage as in 2001." (Gaudin) The greatest threat that customer

E-Commerce

5632 words - 23 pages requires the coordination of business policy and practice with appropriate technology. In addition to deploying standards bases, flexible and interoperable systems, the technology must provide assurance of the security provided in the products. As technology matures and secure e-commerce systems are deployed, VFCB will be better positioned to manage the risks associated with disintermediation of data access and transfer of money. Through this process

E-commerce

2259 words - 9 pages Introduction:As the internet grows in popularity every day, so too does electronic commerce. Electronic commerce, simply put, is the exchange of money for goods and services via electronic means. In other words, electronic commerce is usually when you purchase something off of the internet. Electronic commerce is often referred to as e-commerce, or e-business. In this paper I will be discussing the technical side of e-commerce, security

Similar Essays

Ethical Issues In E Commerce Essay

1574 words - 6 pages privacy issues. Last, marketing researchers must attempt to define privacy operationally. Much has been said and written about consumer privacy, but we still have little understanding of what information consumers consider private, why they consider it private, and whether this set of information changes situationally or in response to other factors. Works Cited Stead, B. A., & Gilbert, J. (2001). Ethical issues in electronic commerce. Journal of Business Ethics, 34, 75-85. Foxman, E. R., & Kilcoyne, P. (n.d.). Information technology, marketing practice, and consumer privacy: ethical issues. Journal of Public Policy & Marketing, 12(1), 106-119.

Risk Factors In E Commerce Essay

855 words - 3 pages Risk Factors in E-Commerce With more and more of consumers purchasing items over the internet and relying less and less on brick and mortar store, e-commerce has been a lucrative target for criminals. There is relatively less risk in being caught and prosecuted if a criminal targets potential victims through e-commerce. Crimes committed over e-commerce channels require specialized training to investigate and have the potential to over

E Commerce: A Case Study

529 words - 3 pages , Toysmart decided to settle in order to keep what was left of it. The Federal Trade Commission voted 3-2 to accept a settlement with Toysmart.com forbidding the defunct Internet toy retailer from selling off its customer data as a separate asset during bankruptcy proceedings.In this day and age, there are no true allies that can be trusted: in the case of Toysmart, it was Disney. Small businesses forget their size and capabilities when a strong partner backs them. And as the result, when this partner backs out, they are left with hardly any funds to simply pay their office bills.E-business is a dog eat dog world.

Customer Satisfaction Essay

2622 words - 10 pages Arabic as most of customers coming to the bank knew least English. The literates usually sit on home or office and do e-banking. So, I need to find out customers who were fluent in English.Secondly, for interviewing the manager, I needed to take permission and appointment with him.Thirdly, for making the statistical study of the customer satisfaction was also tough.Research Methodology:Research approach:There are two types of data collection, the