This website uses cookies to ensure you have the best experience. Learn more

Target Markets Essay

1131 words - 5 pages

Identify possible target markets for the following products:
A. Kellogg’s Corn Flakes C. Disney World
B. Wilsons Tennis Rackets D. Diet Pepsi

A. Kellogg’s Corn Flakes:
When I think about Kellogg’s target market for their classic corn flakes to me the marketing is simple. A wholesome product for your family, a breakfast staple for many homes for many years. In recent years Kellogg has marketed corn flakes to the average American family of 4 or more with middle and upper middle class income, and a busy lifestyle. A big opportunity for them has been the fact that this generation of US consumers are concerned more than ever about healthy food, we also have very hectic lives. So touting corn flakes as a healthy breakfast that is quick is a perfect way to appeal to a variety of families. In 2012 they launched a campaign geared towards reminding consumers about the simplicity of the ingredients in their oldest brands, one of them corn flakes with only 4 ingredients. Jogging the memories of consumers that they have always been a healthy, easy delicious choice for breakfast. Reiterating that this is not a new concept for Kellogg’s, but one they have been valuing for 100 years. Communicating to families that they know the modern family has a busy life and not much time for a healthy breakfast, corn flakes satisfies that need. The colors they use on their corn flakes box even accentuate this idea. The three colors green, red and yellow all represent different things to consumers. Green represents the environment, nature and organics. Red indicates energy, and a sense of urgency. Lastly, yellow signifies sunshine energy and happiness (Coffin, 2011). They also subtly target children with these three bright colors in a simple almost cartoon like box cover design that has always featured “Cornelius” the iconic rooster logo, and product placement like all breakfast cereals on the middle and lower shelves of supermarkets.

B. Wilsons Tennis Rackets:
Wilson’s tennis rackets is marketed to the athlete. Not just any athlete but the best. Wilsons really does not have to do much advertising due to an almost monopolizing hold on the market, but they do make themselves known in sporting goods and athletic stores. Besides targeting the college or professional athlete, their customer is either male or female, twenties to thirties. The consumer can be married or single, but has no children and is very competitive in all aspects of his or her life. Wilson’s sponsors more than 50 professional tennis player all over the world and is the key sponsor for many tennis tournaments. They are known the world over as the best tennis rackets you can buy and many people likely couldn’t name another brand of racket. Wilson’s is synonymous with tennis. That being said I see the Wilson’s tennis racket customer as the single athlete who knows Wilson’s as the best and has likely used their rackets for many years. They make good money and have professional jobs and college degrees....

Find Another Essay On Target Markets

Aetna: A Target Market Analysis

1434 words - 6 pages this necessity and while analyzing the company’s strategies and structure, one can recognize the un-doubtful organization in identifying their target market. Through the creation of different subsidiaries, Aetna, Inc. is able to organize its target market and classify their various services based on the target market’s specific demographics. Primary and Secondary Target Markets Being a giant in the insurance market in the United States, Aetna

Company Cashflow Summary Analysis of Target and Walmart

787 words - 3 pages had been a big change as far as customer service goes at Wal-Mart stores ("Walmart; Our Commitment").It is a tactic that can be replicated almost anywhere, because the two companies compete across the country. About 70 percent of Target's stores are in markets where there is also a Wal-Mart, and Target has more stores in California, Texas and Florida than anywhere else. Because most shoppers have a choice, the question becomes whether the two

The Target Corporation

1232 words - 5 pages merchandises, and groceries. (Target Corporation, 2014) SWOT analysis: One of the most important aspect of Target’s success is the company has a clear vision of where to go and what to do. Even though it has faced the tough period during recession, the company has come up great strategies, switched their gear to adapt the changes of markets. One of its strength is the strong brand image, which has greatly built over many years. As the result

The First Target Store

2247 words - 9 pages investments in relation to how much money they put them. Overall, these profitability ratios provide investors with an idea of how well management is implementing decisions and policies. Leverage Ratios: Target has historically relied on the public debt markets to raise funds for new store development and other capital expenditures, commercial paper market and bank credit facilities to support seasonal needs, and asset-backed securities markets

Tops Friendly Markets Case Study

4261 words - 18 pages analysis included identifying the primary and secondary targets of TOPS Friendly Markets. Analyzing further, specific target groups were formulated with the most influential target group being families. There was then research conducted to compare the position of TOPS within the market in relation to its major competitors. In addition to looking at positional standpoints within the market, the overall market size was determined and data compiled

Defining a Communication Plan

539 words - 2 pages distinct subsets of their customers in the market for furniture where any subset might eventually be selected as a market target.Segmentation and targeting of the audienceThis simulation makes use of demographics. Demographics, such as; age, income and social class, upper and middle class can used to subdividing markets. Specifically, Olive finds that their target market would be based on lifestyle and psychographics. Self-Actualizes and Tightrope

Company Selection Paper

1223 words - 5 pages The two public traded companies that Team A chose to conduct a brief overview of are Wal-Mart and Target. Both of these companies do serve a large population of customers and employees here in America as well as overseas. The purpose of this paper is to explain the following research: what is the company's product or service; when was the company established; and what accounting firm audited each company's financial statement.Wal-MartWal-Mart is

Market Segmentation

718 words - 3 pages satisfying the needs of these customers. But what approach should be taken to select markets the company will target?One approach is to target at a very broad level by identifying the market as consisting of qualified customers who have a basic need that must be satisfied. For example, one could consider the beverage market as consisting of all customers that want to purchase liquid refreshment products to solve a thirst need. While this may be the

Walmart Vs Target

820 words - 3 pages restaurants such as McDonald's, and Subway. Target has rivaled many of these services providing in store Starbucks, Taco Bell/Pizza huts, and the most recent advance is an in store clinic. Even with these amenities it is still far behind Wal-Mart in the services department. Maybe the biggest difference in the two Companies would be marketing campaigns. Wal-Mart markets towards the lowest income families. Wal-Mart markets by showing low prices, or

Timberland's Response to Their Unexpected Non-Target Consumers

2063 words - 9 pages challenges existing associations. Brand Adoption By Non-Target Markets Target marketing refers to the identification of a set of buyers sharing common needs or characteristics that a company decides to serve (Kotler, and Armstrong 2008). Ultimately, the goal of target marketing is to create a strong affinity for the brand amongst the targeted group (Aaker 1999). But, increasing opportunities for cross exposure due to media overlap and cross-cultural

Central Banks: Fighting Their Own Battles

1779 words - 8 pages implementation, but it is significantly below the 2% target. Persistent under-shooting could result in a more dovish policy stance, particularly if wage inflation remains well-anchored. The nexus between governments and central banks is under scrutiny in emerging markets, particularly in those countries having elections in 2014. The decision by the Fed to conduct tapering has raised pressure on central banks in emerging markets to resist populist

Similar Essays

Marketing Research, Markets, And Developing A Strategy For Target Marketing

951 words - 4 pages being marginalized by stores that can duplicate their efforts while offering so much more. The case we will examine today involves Wal-Mart and there new ploy to target specific cultures in a specific area.In this Case Study we are asked the question…Instead of or in addition to the markets it currently serves, should Wal-mart target the following markets: African-Americans, the Affluent, Empty Nesters, Hispanics, Suburbanites and Rural

Analysis Of Target Markets Using Primary And Secondary Research Reviewing Vail Resorts

836 words - 3 pages target market because there are so many people and they live so close, so they would be able to visit the resorts more than out of town travelers.”One of the largest secondary markets for Vail Resorts is destination guests. Destination guests are those individuals who seek a destination vacation. Wikipedia states, “…another characteristic of a destination resort is that is offers food, drink, lodging, sports, entertainment, and

Services Marketing Mix Elements:"An Evaluation Of The Logica Carnegie Group Inc.'s Target Markets And Strategy As A Professional It Service Provider" Written In 4 Hours : P

2835 words - 11 pages A company providing services is different from one that supplies a product. A service is intangible, something which cannot be touched. In this essay, the marketing objectives and target markets will be outlined, as well as the marketing mix that is used for such markets. There are naturally different kinds of services, but this essay will focus on professional IT services. The example that is mainly used will be CGI, i.e. the Logica Carnegie

Business Essay

5210 words - 21 pages Table of Contents2I. Executive Summary 2II. Environmental Analysis 3A. The Marketing Environment 4B. Target Markets 5C. Current Marketing Objectives and Performance 6III. SWOT Analysis 6A. Strengths 7B. Weaknesses 8C. Opportunities 8D. Threats 9E. Matching Strengths to Opportunities/Converting Weaknesses and Threats 9IV. Marketing Objectives 10V. Marketing Strategies 10A. Target Market(s) 11B. Marketing Mix 13VI. Marketing Implementation 14B