Special Interest Tourism Essay

1688 words - 7 pages

Part B
2.0 – The Chosen SIT Business
Mystery Shopping over the years has evolved from observing tribes and understanding their norms to concealed participant observations in a public setting by using checklists and codes to measure specific information about the service being provided (Wilson 2001, p.725). “Unlike customer-satisfaction surveys, the mystery shopping approach is used to measure the process rather tan the outcomes of a service encounter” (Wilson 2001, p.725). According to Brigit Trauer (2006), Special Interest Tourism has become more popular because of how people want to experience something out of the ordinary. Skydive Airlie Beach was the SIT business chosen because location is everything when it comes to skydiving since most people only ever do it once. This company is located in Whitsunday Islands and is described as “one of the most scenic drop-zones in Australia” (www.skydiveairliebeach.com.au). Since vacationing in Airlie Beach during Easter break, it was essential to make a booking early in order to secure a time. A screenshot of the companies website can be found in the appendix.
3.0 – Reasons for Conducting Mystery Shopping
The reasons for using mystery shopping allows emphasis on the service experience as it is happening and focusing on the activity and procedures rather than gathering opinions about the service (Wilson 2001, p.725). Mystery shopping can also measure more complex encounters in the special interest tourism market where required standards of performance need to be set as a prerequisite (Wilson 2001, p. 725). As stated in How Special is Special Interest Tourism by Bob McKercher and Andrew Chan (2005) SI tourists are also thought to spend more, stay longer, travel more frequently and participate in more activities than other tourists. Tourists also participate in a wide variety of activities when they travel. Some are directly related to their trip purpose; but many are more ancillary or peripheral to the reason for travel (McKercher & Chan 2005, p. 23). Finally, the decision to participate in many activites is not made until after arrival at the destination (McKercher & Chan 2005, p.23). Skydive Airlie Beach fits into the adventure tourism sub-sector and relates to this special interest criteria because the reason for choosing this specific company was because of the destination and location.
4.0 – The Instrument
4.1 – What was measured
Since conducting the Mystery Shopping Instrument, measuring and observing the quality of service provided included safety precautions, the views while in flight before jumping out the aircraft and the adrenaline rush while in free fall. These three parts of service were observed through creating a survey. Questions like ‘did the company make sure every customer would have a good skydive experience by paying attention to the customers needs? Yes or No? Why?’ Most customers will look for how the companies maintain a safe environment to ensure no accidents happen and what is...

Find Another Essay On Special Interest Tourism

Rural Tourism Development in Iran Essay

1665 words - 7 pages .44) In Iran, which is the country of interest of this research, agriculture is the most important source of income for people in rural areas. However, this source alone cannot earn enough income and provide economic security for rural population. Hence, tourism development as a new strategy for rural development in Iran may play an important role in economic diversification in rural communities and create new opportunities for many. This

The Relationship Between Gastronomy Tourism and How it Affects the Economic Environment of Tourism Destinations

1063 words - 5 pages and et cetera. The growing interest in this tourism has encouraged local communities and major destinations alike to support gastronomy tourism through their creativity and business practices. As a result, many tourist destinations have begun to focus on their local food and cuisine as a vital element in the promotion of their destination (Kivela and Crotts, 2005). My thesis will examine the relationship between gastronomy tourism and how it

Rural Tourism in Northern Ireland

1440 words - 6 pages Tourism Training Network, who also provided me with extremely relevant information. To all other respondents interviewed who contributed to the completion of this study, I am grateful.Finally, I offer special and sincere thanks to my parents who have continually supported me throughout my studies and to Kevin for his never failing support and assistance.Thank You.LIST OF ABREVIATIONSWTO - World Tourism OrganisationWTTC - World Travel and Tourism

Ecotourism vs Volunteer Tourism

1275 words - 6 pages Newsletter, 6 (2). [Online] Available at: http://www.voluntourism.org/news-studyandresearch62.htm [Accessed: 21 March, 2014]; • Sin, H.L. (2010). Who are we responsible to? Locals’ tales of volunteer tourism. Geoforum, 41, pp 989-992; • Tomazos, K. and Butler, R. (2012) Volunteer tourists in the field: A question of balance? Journal of Tourism Management, 33, pp 177-187; • Trauer, B. (2006). Conceptualizing special interest tourism (SIT

Tourism in Nigeria

2057 words - 9 pages tourism, which will bring about development for the local population and also attract foreigners, has to be a special interest (adventure) tourism that will focus on the traditional life style, architecture, archaeology, music, drama, arts handicrafts and history of the people. Tourism is widely acknowledged as an effective tool for economic development unlike the other sectors of the economy it has a wide effective tool for economic development

Tourism Development And External Impacts

1922 words - 8 pages tourism industry offering special interest holidays, such as trekking and camping.To carry through this aim various sources of information will be used, such as the Country Reports published by the Travel and Tourism Intelligence, which provide thorough information regarding, the complete tourism industry and statistics to enhance this. Further research will also be carried out using reliable sources of information such as "The World Guide" 2001


2137 words - 9 pages Tourism industry (Hotels, Tour operators); Local population National government and especially Ministry of Tourism and Arts have a high interest and high power. Government and Ministry has a direct relation for the developing of the tourism industry. Companies which are related to the tourism business such as tour operators or hotels have a high interest of the developing tourism industry as it is their main business. Hotels are providing tourists

Management of Sustainable tourism in Todasana, Venezuela

2313 words - 9 pages entirely in the hands of the private sector or the public sector, to exert its flexibility and energy without being tied to a public bureaucratic system with its hierarchy and management principles.Public sector involvement in tourism at an international level is necessary and essential. Governments might get involved in tourism because they should want to improve international relations, they should have interest and the ability in enhancing the

about the tourism

3322 words - 13 pages slogans. At this time, Tourism Australia changes the mind to use different pictures from the different people to share their own special experience of Australia on 'Facebook'. What is more, the Tourism Australia social media team decided to use the fact that Australia is a naturally scenic destination and this scenery is foremost conveyed via images. Fans post photos with the understanding that Tourism Australia may use these images for promotion. A

Tourism's economic benefits are well known, but concern has been rising over its environmental and social impacts: Cyprus

3139 words - 13 pages around these regions are therefore of significant interest to coastal regions around the world. For this reason this essay will be analyzing the impact of the tourism industry on the island of Cyprus, specifically the Southern region populated by Greek Cypriots.Map of Cyprus- Below the green line is the southern region populated by Greek CypriotsCyprus is the third largest island in the Mediterranean Sea, situated in a prime position for the

Tourism of Thailand

1508 words - 6 pages and historical attractions, special interest such as golf, spa, diving, wedding, adventure and all kinds of services like Boutique Hotel, etc.RecommendationAlong with marketing strategies to attract tourists, Thailand has been successful in tourism due to several factors as follows:Favorable locationQuantity and diversity of tourism resourcesDeveloped tourism facilitiesFriendly Thai people and cultureThe most important factor is the useful policies

Similar Essays

Contemporary Special Interest Tourism Essay

2101 words - 8 pages are 1.6 million volunteers a year and that an estimation of US 1.7 -2.6 billion is spent on volunteer tourism. Volunteer tourism has been a worldwide interest and had been growing over the last 20 years. Characteristic of Volunteer Tourism Volunteer tourism is for free-willed people to join, mostly are students who are on school holiday or adults who are not working. These target markets join volunteer tourism to experience hardship, as well as

Tourism Industry Essay

2133 words - 9 pages term of guidelines for licenses for Hotel and Restaurant businesses are provided in the ‘Guidelines for Improvement of Issuance of Business License and Composite Hotel License (Amendment 2011)’ obtainable from the Ministry of Housing and Local Government (MIDA, 2012). Tourism development is one of the key elements for enhancing economic growth in country. The Malaysian government has been giving special emphasize on the tourism sector during the

The Impact Of Tourism In The Economy Of Bangladesh Khulna University Report

5163 words - 21 pages of the potential sectors to earn foreign currency and contribute to the economy. Natural beauty should be protected and facility should be improved for the tourists as well for attracting them. The potentiality of tourism has been explored through the details of various tourist spots for attracting tourists from various parts of the globe and the economic potentiality is explained for the investors’ interest as well in this paper. To find out

Tourism Is One Of Many Activities In The Coastal Area That Require Planning And Coordinate For Sustainable Tourism Development Of Coastal Destination

1489 words - 6 pages the same time, this special environment is subtle and fragile. Land, water and other natural resources are often scarce on the coast, partly as a result of the focus and pressure of growth and activity in these areas (Noronha, et al.). Coastal and marine are increasingly attracting interest from foreign visitors, as well as local residents. Coastal communities certainly benefit from tourism through the creation of employment openings, the raising