Project Management Essay

586 words - 2 pages

1
A
Study
On
Marketing of Services
Of
Airtel Telecom
Submitted To: Submitted By:
Prof: Devang Patel Yograj Singh Chauhan

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Introduction Introduction Airtel is an offspring of Bharti Airtel Limited, one of Asia's leading integrated telecom service providers. Bharti Airtel since its start, has been at the forefront of technology and has pioneered several innovations in the telecom sector. History History 1970 - Sunil Bharti Mittal laid the foundation of Bharti group at New Delhi 1985 - Entered telecom business -Bharti Telecom Ltd which entered into a technical collaboration with Siemens AG Germany for manufacturing electronic pushbutton telephones 1990 - Entered Telecommunication 1992 - Launch cellular service in Delhi 1995 - started offering post-paid service, Started Service centers. 1997 - Mobile switching center 2000 - Acquired Skycell (TN), JT Mobile (AP & Karnataka), Spice Cell (WB), agreements with BPL to gain seamless access in Mumbai, Maharashtra, Chennai, Delhi, Kerala, Tamil Nadu, Andhra Pradesh and Karnataka

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7P's of Airtel Service Canter
1. Product
1.1 B2C Services
Mobile Services • Cellular mobile services across 20 countries • Customer and revenue market leader in India, 250 million wireless subscribers globally, as of Q1FY13 Telemedia Services • Offers fixed telephony and broadband internet (DSL + IPTV) • Large customer base of 3.3 million, broadband and internet customers services provided across 87 cities Digital TV Services • 7.4 mn customers across India • Coverage across 616 districts
1.2 B2B Services Voice Services Mobile, Fixed Line, AC, VIIP, MBIC, HCC, Toll Free • Network Services NLD, Ethernet, MPLS, iMPLS, IPLC, IP/ILP, VSAT • Data and Application based services Video Conf, 3G, Unified Comms, AQM • Data Centre based services Managed Colo, Managed Security, Managed Storage • Cloud based services SaaS, IaaS, Virtual Storage, Virtual DR • Digital Media services Digital Signage Ecosystem, Cinema
2. Place In Ahmedabad they decide to establish their service center or office in main area of city which is benefit of customer can rich A 12 Tejendra Complex, Opp CMC Mill, Soni Ni Chali Odhav Rd, Tejendra Estate, G I D C Industrial Area,...

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